Online Shopping Acceptance Model

Experiential online shopping differs from goal-directed online shopping behavior in six aspects [Hoffman and Novak 1996]: (1) intrinsic vs. extrinsic motivation, (2) ritualized vs. instrumental orientation, (3) enduring vs. situational involvement, (4) hedonic vs. utilitarian benefits, (5) non-directed vs. directed search, and (6) navigational ... ................
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