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A Deadly Talent

Write a reaction paper to this article. Be sure to include a possible solution to this type of situation. Does it compare to any situation you ever heard of or seen before?

Rare book dealers in bind

Create a business plan that will allow this bookstore the ability to compete with its competition well into the 21st century.

Luring the 10-Buck Crowd

What niche in the market have these entrepreneurs found? Explain how a business of this nature can succeed and make a profit.

Making Waves

1. Is this water park a good idea for the city? Good for the general public?

2. Is this a good location for the park? Explain citing accessibility issues.

Movies Star at Starbucks

1. Describe this cross-promotional campaign. Is this a good idea for Starbucks? How will Starbucks promote this “new” product?

2. What other cross-promotional campaigns have Starbucks engaged in previously?

3. From the standpoint of the studio backing “Akeelah and the Bee”, is this plan beneficial to them?

Mc Donald’s Adds Spicy Sandwich, Asian Salad

1. Analyze these two choices. Is this a good idea for McDonalds? What direction does this take them in?

2. If you were in the new product development area for McDonalds, what new product idea do you think would work? Explain your reasoning using proper assessment tools.

Ron Artest

What is your assessment of Ron Artest the entrepreneur from a marketing standpoint based on the picture.

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