Skimming or Penetration? Strategic Dynamic Pricing for New ...
Christophe van den Bulte served as associate editor for this article. Published online in Articles in Advance December 18, 2014. 1. Introduction The current market environment, especially for high-tech categories, is characterized by rapid introduc-tions of new products. In this environment, the pric-ing of new products is a difficult and ... ................
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