An Intro to Digital Marketing Analytics

Copyright ? Epsilon 2016 Epsilon Data Management, LLC. All rights reserved.

An Intro to Digital Marketing Analytics

What we¡¯ll cover today

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Who I am

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My 3 goals for today¡¯s discussion

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My background in digital marketing

Digital Marketing Analytics

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Innovation over the years

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Digital Marketing Analytics - what is it?

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Broad strokes of the types of work done

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What trends are coming?

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The talent shortage & your opportunity

Q&A

Copyright ? Epsilon 2016 Epsilon Data Management, LLC. All rights reserved.

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Introduction

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Goal of todays presentation

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Introduce digital marketing & analytics to this group: what is it?

Copyright ? Epsilon 2016 Epsilon Data Management, LLC. All rights reserved.

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Goal of todays presentation

2 Highlight skills needed & type of work, so you can determine if this is for you

Copyright ? Epsilon 2016 Epsilon Data Management, LLC. All rights reserved.

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Goal of todays presentation

Copyright ? Epsilon 2016 Epsilon Data Management, LLC. All rights reserved.

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Encourage your questions & discussion

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