An Intro to Digital Marketing Analytics
Copyright ? Epsilon 2016 Epsilon Data Management, LLC. All rights reserved.
An Intro to Digital Marketing Analytics
What we¡¯ll cover today
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Who I am
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My 3 goals for today¡¯s discussion
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My background in digital marketing
Digital Marketing Analytics
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Innovation over the years
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Digital Marketing Analytics - what is it?
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Broad strokes of the types of work done
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What trends are coming?
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The talent shortage & your opportunity
Q&A
Copyright ? Epsilon 2016 Epsilon Data Management, LLC. All rights reserved.
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Introduction
2
Goal of todays presentation
1
Introduce digital marketing & analytics to this group: what is it?
Copyright ? Epsilon 2016 Epsilon Data Management, LLC. All rights reserved.
3
3
Goal of todays presentation
2 Highlight skills needed & type of work, so you can determine if this is for you
Copyright ? Epsilon 2016 Epsilon Data Management, LLC. All rights reserved.
4
4
Goal of todays presentation
Copyright ? Epsilon 2016 Epsilon Data Management, LLC. All rights reserved.
5
5
Encourage your questions & discussion
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