Antecedents Of Customer Loyalty In An E-commerce Setting ...

Importance of customer loyalty. Loyalty is behaviorally expressed by retention (Bansal and Taylor, 1999). Retention of current customers or loyalty is of interest to many researchers (for example, Dowling and Uncle, 1997; Ganesh et al., 2000; Mittal and Lassar, 1998; Zeithaml, 2000). ................
................

In order to avoid copyright disputes, this page is only a partial summary.

Google Online Preview   Download