ALBANY, NY [ALB]
AIRPORT ADVERTISING
ALBANY, NY [ALB]
AIRPORT MEDIA GUIDE
AIRPORT ADVERTISING
Airport advertising delivers your message to a saturated audience of affluent, educated, tech-savvy business and leisure travelers in a "high dwell environment."
Whether you are trying to raise awareness about your brand, product, or service, or you'd like to encourage point-of-sale, airport advertising meets your needs.
Airport advertising stands out from other media options because of its high visibility. Advertisers have the opportunity to target an engaged audience as they journey through the airport, from security lines to baggage claim.
Branding campaigns give consumers top of mind awareness of your brand. Invest in airport advertising to spread the word about your product or service.
Airport ads work exceptionally well for branding campaigns. Use airport advertising to paint a vivid, captivating picture of your brand. Achieve high ad recall and campaign awareness by bringing your message to the airport where the engaged audience awaits.
Advertisers say that when they use airport in their media mix, the buy feels much "bigger" than the actual spend.
ALB
AIRPORT PROFILE
? Albany International is the fastest growing airport in Upstate New York.
? ALB averages 110 daily commercial arrivals and departures.
? Over 2.8 million passengers traveled through ALB in 2016, a sharp increase over years past.
? The airport offers flights to 22 non-shop destinations.
? Located at the junction of I-90 and 87, ALB is the major air center for the Capital Region, Northeast NY, and Western New England.
Source:
ALB
AIRPORT PROFILE
AVERAGE ANNUAL PASSENGERS:
2.8 MILLION
AIRLINES:
Southwest Other
JetBlue Delta
Endeavor American
TOP 10 DESTINATIONS:
Baltimore, MD - BWI Chicago, IL - ORD Orlando, FL - MCO Atlanta, GA - ATL Charlotte, NC - CLT Chicago, IL - MDW Fort Lauderdale, FL - FLL Philadelphia, PA - PHL Detroit, MI - DTW Washington, DC - DCA
Source: US Department of Transportation
ALB
TRAVELER PROFILE
A FREQUENT FLIER IS AN ADULT WHO HAS TAKEN
4+ trips per year
ALBANY INTERNATIONAL AIRPORT FREQUENT FLIERS
95%
have taken at least one personal/vacation trip in
the past year.
68%
have taken at least one business trip in the past year.
Source: Nielsen Albany, NY 2016 (Release 2)
41%
have visited NYC overnight in the
past year.
62%
are employed full time.
85%
have a HHI of $75,000 or greater.
51%
viewed an airport digital display in the past 6 months.
ALB
MARKET PROFILE
AREA EVENTS & ATTRACTIONS Six Flags-Great Escape Theme Park | NY State Museum | Winter Festival Adirondack Park Region Saratoga | Lake George | Capital Hills Golf Course The Albany Tulip Festival | Alive at Five Summer Concert Series | Spa Park Saratoga Performing Arts Center | Thoroughbred Racing | Adirondack Park Empire State Plaza | Albany Institute of History & Art | New York State Capitol Washington Park Historic District | The Egg | USS Slater DE-766
Source: Nielsen Albany, NY 2016 (Release 2)
39%
OF ALBANY RESIDENTS HAVE FLOWN AT LEAST ONCE THIS PAST YEAR.
390,874
ALBANY RESIDENTS HAVE DEPARTED FROM ALBANY INTERNATIONAL AIRPORT IN THE PAST YEAR.
ALB
MARKET PROFILE
POPULATION:
883,923
48.9% MALE
51.1% FEMALE
18-24 y/o 11.5% 25-34 y/o 12.8% 35-44 y/o 11.9%
45-54 y/o 13.9% 55-64 y/o 13.8% 65 & older 16.5%
Source: Nielsen Albany, NY 2016 (Release 2)
35% OF RESIDENTS ARE COLLEGE GRADUATES 9% ARE BLACK; 5% ARE HISPANIC 42% OF HOUSEHOLDS EARN OVER $75,000/YEAR 64% OWN THEIR RESIDENCE WHILE 36% RENT 34% AGREE THEY LIKE TO LOOK AT ADVERTISING 33% BASE PURCHASING DECISIONS ON ADS
ALB
COMPETITIVE MEDIA PRESENCE
Airport advertising is a constant media companion.
Outdoor ads deliver consistent impressions as trends shift in other forms of advertising. Out-of-Home can compliment, reinforce, and extend the reach of other ad types in your campaign as part of a
media mix strategy.
RADIO
28%
of Albany residents used an online music service in the past 30 days.
SOCIAL MEDIA
93%
of Albany residents have not clicked on a social
media ad in the past 30 days.
TELEVISION
38%
of Albany homes do not subscribe to cable television.
MOBILE
70%
of Albany residents find cell phone ads annoying.
NEWSPAPER
49%
of Albany residents say they did not read a newspaper in the past week.
Source: Nielsen Albany, NY 2016 (Release 2)
ALB
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