Course - Holmesglen



CourseBachelor Sports MediaCourse CodeBSM13LocationWaverley CampusContactRobbie Coyle, Course Leader Robbie.coyle@holmesglen.edu.auPUBLIC Holmesglen: bh 20-Dec-2016 Q:\Projects\Higher Ed Reporting\B_H\WEBSITES\HIT WEBSITE\Degree Curriculum Maps\Bach of Sports Media - Curriculum Map_v4.docxSubject titleThe Media IndustryIntroduction to Journalism and ResearchIntroduction to Public RelationsSport in AustraliaCodeBSM109BSM102BSM107BSM110Credit Points6666Learning OutcomesInterpret the interdependency of media producers, presenters and audiencesAnalyse the history of mass media and noticeable trends for the future of news journalismInterpret the role of the media, the nature of news and the concept of newsworthinessInvestigate the current shape of media ownership in Australia and its consequencesEvaluate the different types of media audiencesCritique how audiences consume and react to different forms of mediaExamine the current state of television broadcast rights for sport in AustraliaDemonstrate an understanding of various newsroom structures and systems in Australian newspapers and magazinesDisplay and ability to identify and generate newsworthy stories for printExamine key research skills of interviewing for a range of sourcesUnderstand and apply a variety of additional research methods such as search engines, databases and public recordsDemonstrate an understanding of various methods for storing and organising research dataDisplay an ability to develop and maintain a wide range of story contactsExamine the relationship between public relations and sporting organisationsExplain the basic concepts and skills of public relationsCreate a media release and supporting media kitIntegrate the variety of tools available for public relationsInvestigate the impact of the history of sport in shaping Australia’s national identity and the value of sport in Australian society;Apply the principles of the ‘Sport for All’ concept;Demonstrate knowledge of the structure and delivery of sport in Australia;Examine the major issues confronting Australian sport;Investigate how policies are developed, objectives set and plans implemented by government and non-government agencies;Determine the local and global impact of issues surrounding sport;Apply the principles of corporate sport.Weekly contactLecture – 1 x 1 hourTutorial – 1 x 2 hoursLecture – 1 x1 hour Tutorial/Workshop – 1 x 2 hoursLecture – 1 x 1 hourTutorial/Workshop – 1 x 2 hoursLecture – 1 x 1 hourTutorial – 1 x 3 hoursAssessmentOral Presentation – 30% Research Report – 30% Visual Presentation – 40%Presentation – 10%Essay – 20%Interview Exercise – 30% Feature News Report – 40%Weekly Market Analysis – 20% Media Kit – 20%Report and Presentation – 30% Research Essay – 30%Report - 25% Case Study – 35%Examination – 40%Year 1, Semester 2Subject titleEthics and the MediaBasic Writing for JournalismSocial MediaThe Business of SportCodeBSM105BSM106BSM103BSM212Credit Points6666Learning OutcomesDemonstrate an understanding of the principles, concepts and evolution of ethics including an understanding of the difference between what is legal and what is ethicalDetermine the powerful impact the media has in today’s society and relate the implications, and relevance ethics has on the everyday operations of sport and the mediaCritically analyse the effectiveness of media self-regulationInterpret the ethical issues surrounding the new phenomenon of social mediaCritically examine the particular dilemmas the celebrity sports person faces from an ethics perspectiveDemonstrate the ability to write a simple news story for print mediaUnderstand and demonstrate the basic skills of writing for digital media, including audio and video, including technical accuracy and adherence to styleCommunicate using succinct language to present multiple viewpoints in both daily deadline and enterprise news writing with technical accuracy and readability, taking into account house styleIntegrate the basis tools of professional writing for print, including the development of ‘sidebar’ and ‘breakout’ materialDevise summary stories in short online breaking news format (including use of appropriate social media tools).Examine the growth of online and digital media as a component of international journalismDescribe and demonstrate the creative and innovative possibilities of social media, including the appropriate skills and techniques for writing social media.Analyse and utilise the various types of social media.Analyse how social media impacts traditional news outletsEvaluate the role of the media in Australian sport.Explain the co-dependency of the media and sportScrutinise contemporary issues in the business of sportAnalyse the unique characteristics of the sport product.Examine the unique characteristics of corporate sport business and economics.Weekly contactLecture – 1 x 1 hourTutorial/Workshop – 1 x 2 hoursLecture – 1 x 1 hourTutorial/Workshop – 1 x 2 hoursLecture – 1 x 1 hourTutorial – 1 x 2 hoursLecture – 1 x 1 hourTutorial/Workshop – 1 x 2 hoursAssessmentEssay – 35%Class presentation – 25% Case study – 40%News Story – 25% Journalist Profile – 30% Writing Folio – 45%Essay – 30% Blog Entry – 10%Social Media Strategy – 30% Weekly Market Analysis – 30%Essay – 30%Video Broadcast – 30% Video Broadcast – 10% Exam – 30%Subject titleEmerging Media ProductionSports JournalismSports BroadcastingSports MarketingCodeBSM205BSM209BSM203BSM111Credit Points6666Learning OutcomesInvestigate emerging media technologies and their functionsExhibit aptitude in designing media content appropriate for a range of emerging media formatsDemonstrate technical skills in compressing and encoding files for new media formatsProduce media designed appropriately for emerging media formats.Critique the interrelationship between grassroots sports organisations and local media organisations;Compare the various aspects of reporting as they relate to the major codes;Investigate the growing contingent of current major league players and former athletes having prominent media roles;Demonstrate the ability to fulfil the different reporting requirements of a major league / code / game;Investigate and evaluate both the interdependency and the roles of the media and television sports reportage and the elite international sport it covers;Propose the most appropriate research methods and sources for grassroots, elite and international sports.Research and create a script and links for sports news bulletins and sports packagesDemonstrate effective interview and presentation skills for both audio and videoOperate basic audio and video technologies for the production of news and interview packagesIncorporate software for both audio and videoProduce broadcast packages in a timely and ethical mannerEvaluate raw material and edited programs for their relevance, quality and technical standardsIdentify characteristics and issues of sports marketingConduct market researchDevelop sports marketing strategies based on market research and marketing positionAnalyse contemporary sports marketing issuesConstruct a comprehensive sports marketing plan for a sports organisation.Weekly contactLecture – 1 x 1 hourTutorial – 1 x 2 hoursLecture – 1 x 1 hourTutorial – 1 x 2 hoursLecture – 1 x 1 hourTutorial – 1 x 2 hoursLecture – 1 x 1 hourTutorial/Workshop – 1 x 2 hoursAssessmentReport – 20%Emerging Media Product – 50% Portfolio – 30%Oral presentation – 10% Feature article – 20% Audio visual report – 35% E Portfolio – 35%Essay – 30%Video News Story – 30% Radio Package – 40%Sports Marketing Analysis – 15% Sports marketing proposal – 15% Sports marketing strategy – 30% E Portfolio – 40%Year 2, Semester 4Subject titleMedia and the LawTV JournalismAdvanced Public Relations and CommunicationSports SponsorshipCodeBSM211BSM202BSM207BSM210Credit Points6666Learning OutcomesUnderstand the structure of the Australian legal System and its institutions and debate how the Australian Legal System is likely to evolve in response to social changesDemonstrate an understanding of various components of Australian Law and the Australian legal system that relate to, and impact on the media industryCritically analyse and debate, using current events, how specific areas of the law have been applied to mediaDebate the various legal issues surrounding the increasing influence of social media as they affect the media industryDemonstrate research skills in the selection and information gathering to make an effective on-air presentationDevelop and demonstrate a high level of communication and professional presentation skillsApply ethics considerations and regulations that govern good communication practiceEstablish good team work capabilities that apply to a multi-media newsroomEvaluate a sporting organisation’s strategic public relations needs and opportunities, including the relationship with stakeholdersScrutinise the principles and concepts behind the structure, format, delivery and measurement of a strategic public relations place in a given environmentMake recommendations on the various ways different bodies can organise their public relations activities within their structuresConstruct, for a ‘real life’ sporting organisation, a public relations plan incorporating a range of public relations toolsDevelop a PR strategy and plan for the management of a crisis situation in an organisationExplain and apply the components of a sports sponsorship plan;Develop a sponsorship proposal based on principles of customisation and congruence;Understand the role the media plays in sport and sponsorship;Analyse contemporary sports sponsorship issuesWeekly contactLecture – 1 x 1 hourTutorial/Workshop – 1 x 3 hoursLecture – 1 x 1 hourTutorial – 1 x 2 hoursLecture – 1 x 1 hourTutorial – 1 x 2 hoursLecture – 1 x 1 hourTutorial – 1 x 3 hoursAssessmentEssay and class presentation – 30% Case study – 30%Examination – 40%Essay – 30%Presentation – 40% Group Assignment – 30%Essay – 20%Weekly Report – 20% Assignment – 30%Assignment – 30%Assessment 1 – 20%Assessment 2 – 40%Report – 40%Subject titleMedia and the LawTV JournalismAdvanced Public Relations and CommunicationSports SponsorshipCodeBSM211BSM202BSM207BSM210Credit Points6666Learning OutcomesUnderstand the structure of the Australian legal System and its institutions and debate how the Australian Legal System is likely to evolve in response to social changesDemonstrate an understanding of various components of Australian Law and the Australian legal system that relate to, and impact on the media industryCritically analyse and debate, using current events, how specific areas of the law have been applied to mediaDebate the various legal issues surrounding the increasing influence of social media as they affect the media industryDemonstrate research skills in the selection and information gathering to make an effective on-air presentationDevelop and demonstrate a high level of communication and professional presentation skillsApply ethics considerations and regulations that govern good communication practiceEstablish good team work capabilities that apply to a multi-media newsroomEvaluate a sporting organisation’s strategic public relations needs and opportunities, including the relationship with stakeholdersScrutinise the principles and concepts behind the structure, format, delivery and measurement of a strategic public relations place in a given environmentMake recommendations on the various ways different bodies can organise their public relations activities within their structuresConstruct, for a ‘real life’ sporting organisation, a public relations plan incorporating a range of public relations toolsDevelop a PR strategy and plan for the management of a crisis situation in an organisationExplain and apply the components of a sports sponsorship plan;Develop a sponsorship proposal based on principles of customisation and congruence;Understand the role the media plays in sport and sponsorship;Analyse contemporary sports sponsorship issuesWeekly contactLecture – 1 x 1 hourTutorial – 1 x 2 hoursLecture – 1 x 1 hourTutorial – 1 x 2 hoursLecture – 1 x 1 hourTutorial – 1 x 2 hoursLecture – 1 x 1 hourTutorial – 1 x 2 hoursAssessmentPresentation – 10%Case Study Debate – 20% Essay – 30%Examination – 40%Essay – 20%News Report – 30% TV Program – 50%Report – 20% Media Guide – 20%Crisis Management Plan – 30% Community Relations Plan – 30%Asset Inventory – 20% Sponsorship Proposal – 40% E Portfolio – 40%Subject titleSport and the MediaAdvanced Journalism PracticeAdvanced Sports BroadcastingTransition to Professional PracticeCodeBSM301BSM309BSM303BSM308Credit Points6666Learning OutcomesEvaluate the impact of societal issues on sports reportingDemonstrate the ability to undertake the practical aspects of covering sporting eventsDemonstrate the different writing styles (ie. match reports, previews, reviews, profiles and features) as they apply to sports journalism by producing publication standard articlesProduce sport-related articles of publication standardCritique the history and role of investigative journalism.Develop the skills to produce breaking news stories relative to deadlines pressures.Analyse a current news issue.Develop advanced journalism research and interview skills.Demonstrate research, scriptwriting and interviewing skillsDesign and present a television sports bulletin using an autocueDevise and produce a broadcast standard radio featureCreate, plan and produce a broadcast standard video package with interview and overlayPrioritise tasks to produce broadcast packages in a timely and ethical mannerCreate and publish packages for review and comment in an online forumEvaluate online programs and produce a critical reviewAnalyse the requirements, issues and responsibilities of a career in sports media.Analyse personal skill set relative to sports industry opportunities.Understand the technical skills required for targeted placement organisation.Identify, seek and secure an appropriate internship.Weekly contactWorkshop – 5 x 2 hoursIndustry Placement – 12 x 6 hoursLecture – 1 x 1 hourTutorial – 1 x 2 hoursAssessmentE Portfolio – 30% Debate – 20%Essay – 20%Multimedia Campaign – 30%Long Form Story – 30% Essay – 30%Current News Story – 20% Match Report – 20%Essay – 25%Digital Commentary Package – 15% TV Package – 30%Radio Package – 30%E Portfolio – 50% Internship Tender – 25%Internship Recruitment – 25%Year 3 Semester 6Subject titleAdvanced Sports MediaDigital Sport MediaSports Media InternshipCodeBSM305BSM310BSM307Credit Points6612PrerequisiteBSM205Learning OutcomesProduce a radio sports news bulletin which demonstrates understanding of news values and radio writingProduce a radio story package to broadcast standard which demonstrates application of writing and production skillsResearch, write and edit a news and feature-length radio or television story which demonstrates strong news, scripting and production valuesProduce, direct and present sports shows for radio or television by combining all the elements of broadcast journalismCritically analyse the merits of digital sports media when compared to traditional sports media.Review technologies used by media professionals to gather sports news and their impact on both the production and consumption of content.Evaluate the strengths and weaknesses of social media platforms as a tool for sports organisation engagement.Interpret the potential effectiveness and efficiency of mobile tools for sports organisations.Ensure formatting of digital content adheres to digital tools being utilised.Apply knowledge and technical skills to a sports media organisation and work setting via an internship.Review the output of work processes and outcomes in the internship.Understand the value of industry and professional networks and their importance of self – reliance, lifelong learning and career municate effectively in the workplace.Assess organisational culture and ethics, work practices, and the diversity of workplaces.Weekly contactLecture – 1 x 1 hourTutorial – 1 x 2 hoursLecture – 1 x 1 hourTutorial – 1 x 2 hoursApprox 20 internship hours per week Approx 4 hours personal study per weekAssessmentFeature Article – 30%Media and Communications Strategy – 30% Mobile Journalist Sport Event Coverage – 40%Report– 20%Media alert articles – 30% Multimedia Story – 50%E Portfolio – 50%Internship Supervisor Evaluation – 25% Presentation and Self Evaluation – 25% ................
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