Capacity Building for Sustainable Tourism and Reviving Tourism

IFTM Global Centre for Tourism Education & Training and UNWTO Online Training Programme for the Greater Mekong Sub-region

"Capacity Building for Sustainable Tourism and Reviving Tourism"

Background

The tourism sector is well known for being resilient, and it has bounced back relatively quickly after each major regional or international crisis. We have weathered and coped with the ravages of the 9/11 Terrorist Attacks, Asian Financial Crisis, SARs, Indian Ocean Tsunami, and the Global Financial Crisis. However, the Covid-19 pandemic has been quite unprecedented, and the tourism sector has been severely impacted. It is acknowledged that following the Covid-19 period there will be a "new normal" and that the tourism industry will be one of the last to recover

The Macao Institute for Tourism Studies, in collaboration with UNWTO, is pleased to deliver its 10th training programme in online mode comprising four webinars based on the theme of "Capacity Building for Sustainable Tourism and Reviving Tourism"

Background

Topics to be covered in this online training programme are, as follows:

? Restarting Tourism: Destination Management and Domestic Tourism ? Destination Marketing: the Chinese Market's Revival ? Successful & Unsuccessful Covid-19 Coping Strategies: An Events

Industry Perspective ? Rural Development & Community-based Tourism for Sustainable

Recovery _______________

This online training programme is by invitation only and has been specifically designed for decision-makers in UNWTO ministries and

administrations from the Greater Mekong Sub-region

Programme Outcomes

Upon completion of this training programme participants will be able to:

1. Acquire knowledge and insights on how to revive tourism following the Covid-19 pandemic;

2. Integrate knowledge of sustainable tourism in the context of recovery with respect to destination management, destination marketing, rural development/ community-based tourism, and successful/ unsuccessful coping strategies; and

3. Learn from the experiences shared by participating member states on the various measures they are considering or using to revive tourism

Programme Format

Invited participants will have the opportunity to interact directly with the speakers. The programme format will be, as follows:

? One presentation by a speaker

(25 minutes)

? Participant "intervention" invitation*; ~ 4 per webinar (20 minutes)

*for each webinar, four of the six invited member state participants will be forwarded some questions prepared by the presenter to comment on the selected topic as part of the programme.

? Open Q&A session (15 minutes)

Registration & Connection to the Webinar

This webinar is designed mainly for the UNWTO Member States in the Greater Mekong Sub-region (Cambodia, China, Lao People's Democratic Republic, Myanmar, Thailand, and Viet Nam) and participants from the Greater Bay Area by invitation.

1. To participate, please submit your registration through the following link: 2. After completing your registration, you will receive an email with further details of the programme

and on how to access the webinar through Zoom 3. The webinar will be held in English, via the Zoom platform

5. The Zoom meeting link will be opened 10 minutes before start of the training. As a password will be used, please wait briefly to be admitted to the meeting

Webinar Etiquette

1. Be mindful to stay muted during the speakers' presentations 2. Remember to unmute yourself if you are granted permission to speak during the

Participant "intervention" and Q&A sessions 3. During the webinar, there may be some polling questions, please participate

& submit your answer, when requested 4. During the webinar, please send any questions via chat box in the Zoom

platform. The moderator will direct your questions to the speakers 5. Remember to complete the short quiz (5 questions per topic) following each

session. You will be forwarded a web-link after each webinar

Programme

Dates: Time: Delivery Platform: Registration:

Certificate Recognition:

December 1, 3, 9 &11, 2020

1600 to 1700 (Macao time or GMT+8)

Zoom.us

Will be limited & offered on a first-come-first serve basis with a maximum of four

representatives from each UNWTO member country

In order to receive an IFTM-UNWTO Certificate of Attendance, participants will be required to:

a) register;

b) have attendance recorded;

c) attend all four sessions; and d) complete each post-webinar quiz

Date Dec 1

Topic Restarting Tourism: Destination Management and Domestic Tourism

Dec 3 Destination Marketing: the Chinese Market's Revival

Dec 9 Successful & Unsuccessful Covid-19 Coping Strategies: An Events Industry Perspective

Dec 11 Rural Development & Community-based Tourism for Sustainable Recovery

Presenter

Prof. John Ap Visiting Professor Macao Institute for Tourism Studies

Dr. Xiangping Li Assistant Professor Macao Institute for Tourism Studies

Mr. Peter Jung Co-Founder & Managing Director Milton Exhibits Group

Dr. Jingjing Yang Assistant Professor Macao Institute for Tourism Studies

Moderator

Prof. Wilco Chan Visiting Professor Macao Institute for Tourism Studies

Prof. Don Dioko Professor Macao Institute for Tourism Studies

Prof. John Ap Visiting Professor Macao Institute for Tourism Studies

Prof. Lianping (Eve) Ren Professor Macao Institute for Tourism Studies

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