Premium universe Prequalification - Experian

[Pages:2]Premium Prequalification

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Use permission-based credit information to create credit-qualified leads and as a powerful marketing engine to draw consumers to your website.

Proactively match consumers to the best options Experian's Premium Prequalification takes lead generation to the next level by utilizing individual credit data to proactively match consumers to appropriate loans and services before they apply ? creating high-quality, prequalified leads for lenders and service providers.

This process is based on the consumer's written consent, providing lead generators a window to consumer's data, while giving the consumer the opportunity to consider products and services that fit their credit-profile.

What's more, Premium Prequalification posts a soft inquiry to the consumer's file so it does not affect their credit score.

Drive consumers to your website Premium Prequalification also provides your website visitors with an overview of their credit health, including display of individual credit information such as risk score, aggregate tradeline information, total debt and total available credit.

This valuable service creates a powerful marketing message to help drive incremental traffic to your website and will keep consumers coming back for updated information ? accelerating your website lead generation as well as ROI.

Premium Prequalification -- a win for you, the consumer and your partners For you -- Premium Prequalification gives you access to the consumer data you need to generate high quality, tailored leads that are credit screened -- resulting in higher conversion rates. Premium Prequalification is also a powerful marketing tool which can drive increased traffic to the website -- resulting in increased up-sell and cross-sell opportunities.

For the consumer -- Premium Prequalification provides valuable credit information at no fee to the consumer and is also used to present relevant, tailored options that may potentially save them time and money.

For your partners -- Lenders and service providers purchasing your leads will experience a higher approval rate during the application process as all leads are credit qualified -- lowering their cost per acquisition.

To find out more about how Premium Prequalification can help enhance your website lead generation engine, contact your local Experian sales representative or call 1-888-683-4170.

Experian 475 Anton Blvd. Costa Mesa, CA 92626 T: 1 888 269 7797

Consumer visits Website

? Responds to a compelling marketing message such as "See what loan options you prequalify for today with no affect to your credit."

How the Prequalification lead generation process works

Consumer agrees to terms and conditions

? Provides name and full address and is authenticated

? Credit report and score provided to client for Prequalification

Consumer provided credit snapshot

? Risk score

? Tradeline-level debt information (e.g., auto loans, mortgage loans and credit card debt)

Consumer prequalified for loan options

? Options to lower interest rates, save money or reduce debt faster

? Consumer reviews and wants to apply

Lead forwarded to the lender

? Prequalified lead is forwarded to the lender, creating a powerful leadgeneration tool.

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? 2012 Experian Information Solutions, Inc. ? All rights reserved

Experian and the Experian marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc.

Other product and company names mentioned herein are the property of their respective owners.

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