Chapter 9—Product Concepts
a. Bar codes are also called universal pricing codes (UPCs). b. Bar codes were first used in 2000. c. Bar codes can be read by optical scanners. d. Bar codes cannot be used as a marketing research tool. e. None of these statements about bar codes is true. ANS: C. Bar codes are the same as universal product codes. They were first developed in 1974. ................
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