The Used/CPO Car Insights Report, brought to you October ...

[Pages:9]The Used/CPO Car Insights Report, brought to you by the Trend Engine, provides analysis of used and certified pre-owned (CPO) car shopping activity on each month.

The report takes an in-depth look at which used and CPO models are making big moves, what's driving segment level changes, which used and CPO models are the most viewed, and what's happening with asking prices for these models.

As a top site for car shoppers with millions of unique visitors each month, and its site activity offer a unique, nationwide snapshot of the vehicles shoppers are considering.

October Insights ? In this Issue:

CPO Shoppers Interested in Luxury CPO Big Movers: Luxury CPO Segment Tracker: Luxury Gains Most-Viewed CPO Vehicles: Luxury Leads

Korean Automakers Still Going Strong CPO Hyundai Vehicles Make Big Moves Hyundai CPO Vehicles Increase in Price

Used (Non-CPO) Trucks Dominate Used Trucks Maintain Majority Used Segment: Full-Size Trucks

Camry: Interest in CPO and Used Waned

Increased Interest in Luxury Evident Among CPO Shoppers in October

October was the month of luxury vehicles for shoppers on , as data from both the recently released New Car Insights Report and in this Used/CPO Car Insights Report shows that consumer interest in luxury vehicles exhibited significant increases during the month. This trend was seen in the list of CPO "Big Movers," at the segment level, and in the list of the top 20 most-viewed vehicles.

CPO Luxury Vehicles Make Big Moves

Each month, the Used/CPO Car Insights Report offers a look at the "Big Movers" on the site, which are vehicles that have gained significant increases in consumer interest month-over-month. Although the vehicles on the list may not be among the most viewed, big movers highlight interesting early trends in the industry.

As shown in the most recent New Car Insights Report, a number of new luxury vehicles made big moves in October, and this trend was also supported by the list of CPO "Big Movers." In this list, CPO luxury vehicles took 11 of the top 20 spots, with seven luxury cars and four luxury SUVs. According to analysts, the recent spike in interest in luxury vehicles points to a pent up demand from consumers, an indication that ? despite economic headwinds ? consumers are paying more attention to higher-end choices.

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The CPO Land Rover Range Rover Sport made the biggest move month-over-month in October, moving up 237 spots to No. 65. This interest was likely a result of consumers cross shopping the new and CPO Land Rover SUVs, as Land Rover had three big movers on the new-car front, according to the recently released New Car Insights Report. Other luxury SUVs to make big moves in October were the MercedesBenz GLK Class (up 20 spots), the Audi Q5 (up 16 spots) and the Infiniti FX Series (up 10 spots).

For CPO luxury cars, it was Jaguar that had the most models to make big moves in October, with the XJ Series moving up 34 spots to No. 174, the XF moving up 30 spots to No. 143 and the XK Series moving up 28 spots to No. 177. Other luxury cars to make big moves in October were the Lincoln MKS (up 15), the Volvo C30 (up 14), Hyundai Genesis (up 12) and the Acura TSX (up 10).

Figure 1: Top 20 Big Movers by CPO Vehicle Interest

Oct 2011

Make

Model

Rank

Land Rover Range Rover/Sport

65

Jaguar

XJ Series

174

Jaguar

XF

143

Jaguar

XK Series

177

Chevrolet

Cruze

137

Mercedes-Benz GLK Class

102

Nissan

Frontier

104

Hyundai

Elantra

92

Audi

Q5

94

Lincoln

MKS

171

Volvo

C30

195

Hyundai

Santa Fe

108

Hyundai

Tucson

164

Hyundai

Genesis

66

Honda

S2000

170

Acura

TSX

35

GMC

Yukon

47

Nissan

Murano

70

Ford

Focus

129

Infiniti

FX35/45/50

141

Sept MOM

2011 Rank

Rank Change

302 237

208

34

173

30

205

28

161

24

122

20

124

20

109

17

110

16

186

15

209

14

121

13

177

13

78

12

182

12

45

10

57

10

80

10

139

10

151

10

CPO Segment Tracker: Luxury Leads

Luxury cars came in as the No. 1 CPO segment on in October. Out of all the CPO segments in October, luxury cars and SUVs were the only ones to see month-over-month increases in consumer interest. The luxury car segment increased 0.4 share points from September to October, and the luxury SUV segment increased 0.7 share points during the same time.

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Figure 2: Segment Tracker - All Segments by Share of CPO Vehicle Interest

Oct 2011 Rank 1 2 3 4 5 6 7 8 9 10 11 12 13

Segment

Luxury Car Midsize SUV Luxury SUV Midsize Car Full-size Truck Compact Car Sports Car Full-size SUV Compact SUV Full-size Car Compact Truck Van Exotic

Share Point Change from

Sept '11 0.4 -0.3 0.7 -0.1 -0.2 -0.1 -0.2 0.0 0.0 -0.1 0.0 0.0 0.0

Share Point Change from

Oct '10 0.0 0.3 0.3 -0.3 -1.0 1.0 0.4 -0.4 0.4 -0.3 -0.2 -0.2 0.0

Share Point Change from

Oct '09 -1.6 1.5 0.2 0.3 -1.3 1.8 1.1 -1.9 1.0 -0.9 0.1 -0.4 0.0

Trend of Share (prev 13 mo)

In addition to the seven models that made big moves in October, a few other models drove the share point increases in the luxury car category. The chart below shows the 10 most-viewed luxury cars on in October, and of those, the BMW 3 Series, Acura TL and TSX and the Mercedes-Benz S Class all showed slight increases during the month.

Figure 3: CPO Luxury Car Segment - Share of Interest for 10 Most Viewed Models

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As shown in the chart below, the Range Rover Sport claimed a huge spike in interest compared to other models that were among the top 10 most-viewed CPO luxury SUVs. While the BMW X Series continues to be most-viewed CPO luxury SUV, interest in this vehicle declined slightly during the month while other SUVs in the top 10 either remained relatively flat or showed slight increases. Figure 4: CPO Luxury SUV Segment - Share of Interest for 10 Most Viewed Models

Most-Viewed CPO Vehicles: Luxury Cars Lead Luxury cars claimed six of the top 20 spots on the list of most-viewed CPO cars, more than any other segment represented. The BMW 3 Series, always a favorite among CPO shoppers, took the No. 1 spot again in October, a position it also held during the same time last year. Although the Audi A4 dropped one spot in its ranking month-over-month, it moved up four spots year-over-year to No. 7. Other luxury cars included in the top 20 most-viewed list are the BMW 5 Series at No. 12, the Mercedes-Benz E Class at No. 15, the Acura TL Models at No. 16 and the Mercedes-Benz C Class at No. 20. The BMW 3 Series and 5 Series were also in the top 20 most-viewed lists of used (non-CPO) vehicles.

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Figure 5: Top 20 Most-Viewed Models by CPO Vehicle Interest

CPO

CPO Rank CPO Rank Used Used Trend of

Oct 2011

Make Model

Change from Change from Rank Rank Oct Share (prev

Rank

Sept '11

Oct '10 Oct '11 '10

13 mo)

1 BMW

3 Series

0

0

3

3

2 Honda

Accord

0

0

9

7

3 Chevrolet

Silverado 1500

0

1

2

2

4 Toyota

Tundra

0

1

21

22

5 Ford

F-150

5

2

1

1

6 Toyota

Tacoma

1

1

15

14

7 Audi

A4

1

4

22

21

8 Chevrolet

Tahoe

1

2

14

13

9 Volkswagen Jetta

2

5

26

23

10 Toyota

Camry

2

2

27

26

11 BMW

X Series

2

2

25

28

12 BMW

5 Series

0

2

20

19

13 Honda

Civic

0

1

8

8

14 Porsche

911/911Turbo

0

6

28

29

15 Mercedes-Benz E Class

0

1

33

35

16 Acura

TL Models

0

3

42

38

17 Honda

Pilot

4

4

78

95

18 Toyota

Highlander

1

0

84

94

19 Chevrolet

Camaro

7

30 41

48

20 Mercedes-Benz C Class

2

1

29

34

* N/A - Vehicle was not available in reported month

Korean Automakers Still Going Strong

The rise of the Koreans this past year has been quite evident in the shopping activity on , with numerous CPO Korean vehicles making big moves in the last couple of months. October was a particularly good month for Hyundai, as it had four models that made another round of big moves on the CPO list in October (see Figure 1). Median asking prices also increased notably for many of those models.

CPO Hyundai Vehicles Make More Big Moves in October

As shown in Figure 1, the CPO Hyundai Elantra moved up 17 spots to break into the top 100 at No. 92 in October. This comes on the heels of a 22 spot jump during the August to September timeframe, showing that this vehicle is gaining serious momentum. Also gaining momentum were the Hyundai Santa Fe, which moved up 13 spots in October to No. 108 after having made an 11 spot jump during the month prior and the Hyundai Genesis, which moved up 12 spots in October to No. 66 after having made a 23 spot jump during the month prior. Rounding out the Hyundai vehicles on the list of CPO big movers was the Hyundai Tucson, which moved up 13 spots to No. 164 in October.

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Hyundai CPO Vehicles Commanding Higher Asking Prices

The increased popularity of CPO Hyundai vehicles has supported a significant increase in median asking price year-over-year for numerous models (see Figure 6). The asking price for the Hyundai Tucson increased 29.4% year-over-year, the second-largest asking price increase overall during the month of October (the largest was for the Chevrolet Aveo, which increased 30%). Other Hyundai vehicles that saw large increases in asking price year-over-year were the Hyundai Sonata, which increased 26.6%; the Hyundai Accent, which increased 18%; and the Hyundai Elantra, which increased 15.8%.

Figure 6: CPO Price Tracker ? 20 Largest Increases by Percent Change

Oct 2011 Make Rank 179 Chevrolet 164 Hyundai 89 Buick 51 Hyundai 87 Audi 165 Hyundai 114 Cadillac 83 Nissan 41 Chevrolet 141 Infiniti 92 Hyundai 159 Nissan 90 Chevrolet 166 Nissan 100 Toyota 129 Ford 110 Subaru 132 Cadillac 38 Toyota 107 Subaru

Median

Model

Inventory Price Change Price Change

Listing Price from Sept '11 from Oct '10

Aveo

$12,995

-2.8%

30.0%

Tucson

$21,995

4.8%

29.4%

LaCrosse

$24,990

8.7%

28.2%

Sonata

$18,991

-1.6%

26.6%

A8

$57,977

0.0%

23.8%

Accent

$12,975

-0.2%

18.0%

SRX

$35,383

4.1%

18.0%

350/370Z

$27,987

0.2%

17.7%

Equinox

$23,977

2.1%

17.6%

FX35/45/50

$35,991

3.7%

16.1%

Elantra

$15,488

-2.5%

15.8%

Sentra

$14,991

0.0%

15.4%

Cobalt

$13,820

-1.2%

15.2%

Versa

$13,790

-1.4%

15.0%

Avalon

$22,912

-0.1%

14.6%

Focus

$15,751

-1.5%

14.6%

Legacy

$20,995

0.0%

14.4%

DTS

$33,989

3.0%

14.1%

Sienna

$24,995

0.0%

12.6%

Impreza

$17,988

0.5%

12.5%

* N/A - Vehicle was not available in reported month

Price Change from Oct '09

18.3% 37.6% 51.5% 26.7% 18.3% 8.2% 27.5% 21.7% 41.1% 16.1% 11.6% 7.3% 15.2% 6.1% -0.3% 12.7% 13.6% 17.2% 16.3% 5.9%

Trucks Continue Dominance in the Used (non-CPO) Arena

Most-Viewed Used (non-CPO) Vehicles: Trucks Maintain Dominance

Conversely, on the list of most-viewed used (non-CPO) vehicles, trucks held the most positions of any segment. In all, trucks captured eight of the top 20 spots on the list, with the majority of those trucks coming from domestic automakers. The Ford F-150 retained the No. 1 spot, a position that it has held for many months. The Chevrolet Silverado 1500 came in at No. 2 on the list, and the Ford F-250 rounded out 6

the top five at No. 5. Other domestic trucks to make the top 20 were the Dodge Ram 1500 at No. 7, the Chevrolet Silverado 2500 at No. 11, the Dodge Ram 2500 at No. 13, and the Ford F-350 at No. 19. The only foreign-made truck to make the list was the Toyota Tacoma, which came in at No. 15 in October.

Overall, the strong presence of trucks on the list of most-viewed used cars is considered to be a positive sign by analysts. Americans' love affair with their large trucks (and SUVs) is typically only interrupted when major economic factors are at play, such as when gas prices are on the rise or when other economic indicators are on a downward slope, such as during the precipitous rise in unemployment at the height of the recession. Consumers' behavioral trends may point to signs that confidence in the economy is stable enough for shoppers to consider these vehicles. Additionally, analysts noted that the strong presence of the larger-sized trucks which are typically used as work vehicles, such as the F-250, F-350 and Silverado 2500 and Ram 2500, is also a positive sign.

Figure 7: Top 20 Most-Viewed Models by Used (non-CPO) Vehicle Interest

Used Oct 2011 Make

Rank 1 Ford 2 Chevrolet 3 BMW 4 Ford 5 Ford 6 Jeep 7 Dodge 8 Honda 9 Honda 10 Infiniti 11 Chevrolet 12 Jeep 13 Dodge 14 Chevrolet 15 Toyota 16 Chevrolet 17 Nissan 18 BMW 19 Ford 20 BMW

Model

Used Rank Used Rank CPO

CPO

Trend of

Change from Change from Rank Rank Oct Share (prev

Sept '11

Oct '10 Oct '11 '10

13 mo)

F-150

0

0

5

3

Silverado 1500

0

0

3

4

3 Series

0

0

1

1

Mustang

0

0

23

15

F-250

0

0

86

66

Wrangler

0

0

48

28

Ram 1500

1

2

62

31

Civic

1

0

13

12

Accord

0

2

2

2

G35/37

1

0

43

61

Silverado 2500

1

0

45

51

Grand Cherokee

1

4

34

37

Ram 2500

1

1 148 127

Tahoe

1

1

8

6

Tacoma

1

1

6

7

Corvette

0

1

40

34

Altima

0

0

25

24

M Series

1

0

49

48

F-350

1

1 186 147

5 Series

2

1

12

10

* N/A - Vehicle was not available in reported month

Used (non-CPO) Segment Tracker: Full-Size Trucks Show Biggest Increase in Share

On the used (non-CPO) segment tracker, luxury cars may have taken the No. 1 rank, but it's the full-size truck segment that stands out the most with its increase of 0.4 share points month-over-month.

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Figure 8: Segment Tracker ? All Segments by Share of Used (non-CPO) Vehicle Interest

Oct 2011 Rank 1 2 3 4 5 6 7 8 9 10 11 12 13

Segment

Luxury Car Full-size Truck Midsize SUV Compact Car Sports Car Midsize Car Luxury SUV Full-size SUV Compact Truck Full-size Car Van Compact SUV Exotic

Share Point Change from

Sept '11 0.1 0.4 0.0 -0.4 0.0 -0.3 0.0 0.1 0.0 0.0 0.0 0.0 0.1

Share Point Change from

Oct '10 -0.5 0.5 0.6 -0.2 0.2 -0.3 -0.3 -0.2 0.0 0.0 -0.1 0.3 0.0

Share Point Change from

Oct '09 -0.2 1.4 1.1 -1.0 -0.2 -1.0 0.2 -0.1 0.1 -0.4 -0.3 0.5 0.0

Trend of Share (prev 13 mo)

As shown in the chart below, the majority of the top 10 most-viewed models in this segment have demonstrated increases in consumer interest. The Ford F-150 in particular stands out with a notable increase in share of interest in recent months. The slight dip shown in the chart for most full-size trucks during the late spring occurred due to the significant rise in gas prices during that time.

Figure 9: Used (non-CPO) Full-Size Truck Segment - Share of Interest for 10 Most Viewed Models

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