Nathan Woodman of Havas Digital’s Adnetik on The Future of ...

It used to be that the big concern for advertisers was about losing control of the conversation or being adjacent to something inappropriate. At this point I think the challenge is more about building programs that have some level of predictable scale and impact, which is difficult when so much depends on what happens after people experience the campaign. Follow Hill Holliday (@hillholliday ... ................
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