Citibank Case Study (group)

Its average borrower in North America belonged to the “Middle America” - 47 years old with an income of $43,000 to $57,000 a year, married with a house and 14 years of schooling. To leverage upon its brand and international presence, and to emphasize itself as a one-stop financial service provider, in mid-2003, Citigroup ran a series of ... ................
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