Chapter 9—Product Concepts - CSUB
A focus on maximizing the number of customers using a service is a patronage-oriented pricing objective for service firms. PTS: 1 REF: 165 OBJ: 11-4 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Pricing . 72. Because many services involve a process of continuous interaction between the service organization and the customer, _____ marketing is an important strategy. a. interactive b ... ................
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