INTRODUCTION TO MARKETING - Thomas Edison State University
TECEP? Test Description for MAR-201-TE
INTRODUCTION TO MARKETING
This exam assesses students¡¯ knowledge and application of key marketing concepts for today's business
practices. It evaluates students¡¯ knowledge of the essential techniques managers need to compete
successfully, whether in large companies or small businesses, profit-oriented firms or not-for-profit
organizations. Topics include customer-oriented marketing strategies, buyers and markets, target market
selection, and the marketing variables of products (and services), price, promotion, and distribution.? (3
credits)
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Test format:
o 74 multiple choice questions (1 point each)
o 8 short answer questions (2 points each)
o 2 essay questions (5 points each)
Passing score:? 65% (65/100 points). Your grade will be reported as CR (Credit) or NC (No
Credit).
Time limit:? 3 hours
OUTCOMES ASSESSED ON THE TEST
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Explain contemporary customer-oriented marketing strategies
¡ñ
Identify key aspects of affective consumer and business-to-business marketing
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Outline ways to research, establish, and develop target markets
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Discuss the essential decisions markets make regarding products and services
¡ñ
Explain the processes used in marketing channels and supply-chain management
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Describe various means for promoting products and services
¡ñ
Identify common pricing concepts and strategies
TECEP Test Description for MAR-201-TE by Thomas Edison State University is licensed under a ?Creative Commons
Attribution-NonCommercial 4.0 International License?.
TOPICS ON THE TEST AND THEIR APPROXIMATE DISTRIBUTION
The table below indicates the main topics covered by this exam and the approximate percentage of the
exam devoted to each main topic. Under the main topic heading is a list of related¨Cbut more
specific¨Ctopics. It is important to review these topics to determine how much prior knowledge you have
and/or how much additional study is necessary. To assist with refreshing and enhancing your knowledge
of the ideas, concepts, and theories for this subject, links to free and openly licensed review materials are
included for each topic.
Using Strategy and Research in Marketing (25%)
Topic
Resource
Universal functions
Marketing Principles
¡ñ Chapter 1: ?What Is Marketing?
Marketing Principles
¡ñ Chapter 2: ?Strategic Planning
Strategic/tactical planning
Boundless Marketing
¡ñ Chapter 2: Marketing Strategies and Planning
¡ð The Strategic Planning Process
Market research and intelligence
Marketing Principles
¡ñ Chapter 10: ?Gathering & Using Information
Market environment and planning
Boundless Marketing
¡ñ Chapter 3: The Marketing Environment
¡ð The Marketing Environment
Pricing
Boundless Marketing
¡ñ Chapter 8: Pricing
¡ð Defining Price
Understanding Consumers: From the Decision Process to Target Market Identification (20%)
Topic
Resource
Consumer behavior
Marketing Principles
¡ñ Chapter 3: ?Consumer Behavior
Customer satisfaction and loyalty
Marketing Principles
¡ñ Chapter 14: ?Customer Satisfaction, Loyalty, &
Empowerment
TECEP Test Description for MAR-201-TE by Thomas Edison State University is licensed under a ?Creative Commons
Attribution-NonCommercial 4.0 International License?.
Decision process
Principles of Marketing
¡ñ Module 7: Consumer Behavior
¡ð Buying-Process Stages
Social influence
Marketing Principles
¡ñ Chapter 3: Consumer Behavior
¡ð Section 3.1: Factors that Influence
Consumers' Buying Behavior
Segmentation, targeting, and position
Marketing Principles
¡ñ Chapter 5: ?Market Segmenting, Targeting, &
Positioning
Ethics
Marketing Principles
¡ñ Chapter 13: Professional Selling
¡ð Section 13.4: Ethics in Sales and Sales
Management
Boundless Marketing
¡ñ Ethics in Marketing
Defining Business Marketing (15%)
Topic
Resource
Business-to-business marketing
Boundless Marketing
¡ñ Chapter 5: Business-to-Business Marketing
¡ð Business Markets
¡ð Business Customers
¡ð Industrial Classification
¡ð The Business Buying Decision Process
Business buying behavior
Marketing Principles
¡ñ Chapter 4: ?Business Buying Behavior
Global marketing
Boundless Marketing
¡ñ Chapter 7: Global Marketing
¡ð Introduction to Global Marketing
¡ð The Global Marketing Environment
¡ð Important International Bodies and
Agreements
¡ð Types of International Business
¡ð Global Marketing Mix
Non-profit marketing
Boundless Marketing
¡ñ Chapter 17: Introduction to Nonprofit Marketing
¡ð Nonprofit Marketing
TECEP Test Description for MAR-201-TE by Thomas Edison State University is licensed under a ?Creative Commons
Attribution-NonCommercial 4.0 International License?.
Identifying Products, Services and Channels Utilized in Marketing (15%)
Topic
Resource
Boundless Marketing
¡ñ Chapter 9: Products
¡ð New Product Development
Development of product and services
Principles of Marketing
¡ñ Module 10: Product Marketing
¡ð New Product Development Process
Boundless Marketing
¡ñ Chapter 9: Products
¡ð Managing Existing Products
Management of product and services
Marketing Principles
¡ñ Chapter 7: Developing and Managing Offerings
¡ð Section 7.2: Managing New Products
Marketing Principles
¡ñ Chapter 8: ?Using Marketing Channels to Create
Value for Customers
Marketing channels
Supply chains and logistics
Boundless Marketing
¡ñ Chapter 11: Marketing Channels
¡ð Marketing Channels in the Supply Chain
¡ð Channel Intermediaries
¡ð Channel Structures
¡ð Channel Strategy Decisions
¡ð Marketing Channel Relationships
Principles of Marketing
¡ñ Module 12: Place: Distribution Channels
¡ð Why It Matters: Place: Distribution
Channels
¡ð Using Channels of Distribution
¡ð Managing Distribution Channels
¡ð Retailers As Channels of Distribution
¡ð Integrated Supply Chain Management and
the Distribution Strategy
¡ð Putting It Together: Place: Distribution
Channels
¡ð Discussion: Distribution Strategy
Communications (25%)
Topic
Resource
TECEP Test Description for MAR-201-TE by Thomas Edison State University is licensed under a ?Creative Commons
Attribution-NonCommercial 4.0 International License?.
Direct marketing
Principles of Marketing
¡ñ Module 13: Promotion: Integrated Marketing
Communication (IMC)
¡ð Direct Marketing
Integrated marketing
Marketing Principles
¡ñ Chapter 11: ?Integrated Marketing Communications
and the Changing Media Landscape
Personal selling and promotion
Marketing Principles
¡ñ Chapter 13: ?Professional Selling
RESOURCE LICENSING GUIDE
This is a comprehensive list of the materials used in this test description, as well as other useful study
materials. We encourage you to explore these resources to make sure that you are familiar with multiple
perspectives on the topics above. All of these resources are openly licensed, which means that they are
free to be ?revised, remixed, reused, redistributed, and retained?, so long as their unique terms are
followed. You can learn more about open licensing ?here?.
Title
License
Principles of Marketing? [Saylor course]. Washington, D.C.: Saylor Academy.
See License
Principles of Marketing? [Lumen course]. Portland, OR: Lumen Learning.
CC BY-NC-SA 3.0
Boundless Marking? [Boundless course]. Portland, OR: Lumen Learning.
CC BY-SA 4.0
Tanner, J., & Raymond, M. A. (2012). ?Marketing Principles? (v. 2.0). 2012 Book
Archive.
CC BY-NC-SA 3.0
International Review of Management and Marketing.? ISSN: 2146-4405
CC BY 4.0
SAMPLE QUESTIONS
The questions below are designed to help you study for your TECEP. Answering these questions does
not guarantee a passing score on your exam.
Please note that the questions below ?will not? appear on your exam.
TECEP Test Description for MAR-201-TE by Thomas Edison State University is licensed under a ?Creative Commons
Attribution-NonCommercial 4.0 International License?.
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