INTRODUCTION TO MARKETING - Thomas Edison State University

TECEP? Test Description for MAR-201-TE

INTRODUCTION TO MARKETING

This exam assesses students¡¯ knowledge and application of key marketing concepts for today's business

practices. It evaluates students¡¯ knowledge of the essential techniques managers need to compete

successfully, whether in large companies or small businesses, profit-oriented firms or not-for-profit

organizations. Topics include customer-oriented marketing strategies, buyers and markets, target market

selection, and the marketing variables of products (and services), price, promotion, and distribution.? (3

credits)

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Test format:

o 74 multiple choice questions (1 point each)

o 8 short answer questions (2 points each)

o 2 essay questions (5 points each)

Passing score:? 65% (65/100 points). Your grade will be reported as CR (Credit) or NC (No

Credit).

Time limit:? 3 hours

OUTCOMES ASSESSED ON THE TEST

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Explain contemporary customer-oriented marketing strategies

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Identify key aspects of affective consumer and business-to-business marketing

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Outline ways to research, establish, and develop target markets

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Discuss the essential decisions markets make regarding products and services

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Explain the processes used in marketing channels and supply-chain management

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Describe various means for promoting products and services

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Identify common pricing concepts and strategies

TECEP Test Description for MAR-201-TE by Thomas Edison State University is licensed under a ?Creative Commons

Attribution-NonCommercial 4.0 International License?.

TOPICS ON THE TEST AND THEIR APPROXIMATE DISTRIBUTION

The table below indicates the main topics covered by this exam and the approximate percentage of the

exam devoted to each main topic. Under the main topic heading is a list of related¨Cbut more

specific¨Ctopics. It is important to review these topics to determine how much prior knowledge you have

and/or how much additional study is necessary. To assist with refreshing and enhancing your knowledge

of the ideas, concepts, and theories for this subject, links to free and openly licensed review materials are

included for each topic.

Using Strategy and Research in Marketing (25%)

Topic

Resource

Universal functions

Marketing Principles

¡ñ Chapter 1: ?What Is Marketing?

Marketing Principles

¡ñ Chapter 2: ?Strategic Planning

Strategic/tactical planning

Boundless Marketing

¡ñ Chapter 2: Marketing Strategies and Planning

¡ð The Strategic Planning Process

Market research and intelligence

Marketing Principles

¡ñ Chapter 10: ?Gathering & Using Information

Market environment and planning

Boundless Marketing

¡ñ Chapter 3: The Marketing Environment

¡ð The Marketing Environment

Pricing

Boundless Marketing

¡ñ Chapter 8: Pricing

¡ð Defining Price

Understanding Consumers: From the Decision Process to Target Market Identification (20%)

Topic

Resource

Consumer behavior

Marketing Principles

¡ñ Chapter 3: ?Consumer Behavior

Customer satisfaction and loyalty

Marketing Principles

¡ñ Chapter 14: ?Customer Satisfaction, Loyalty, &

Empowerment

TECEP Test Description for MAR-201-TE by Thomas Edison State University is licensed under a ?Creative Commons

Attribution-NonCommercial 4.0 International License?.

Decision process

Principles of Marketing

¡ñ Module 7: Consumer Behavior

¡ð Buying-Process Stages

Social influence

Marketing Principles

¡ñ Chapter 3: Consumer Behavior

¡ð Section 3.1: Factors that Influence

Consumers' Buying Behavior

Segmentation, targeting, and position

Marketing Principles

¡ñ Chapter 5: ?Market Segmenting, Targeting, &

Positioning

Ethics

Marketing Principles

¡ñ Chapter 13: Professional Selling

¡ð Section 13.4: Ethics in Sales and Sales

Management

Boundless Marketing

¡ñ Ethics in Marketing

Defining Business Marketing (15%)

Topic

Resource

Business-to-business marketing

Boundless Marketing

¡ñ Chapter 5: Business-to-Business Marketing

¡ð Business Markets

¡ð Business Customers

¡ð Industrial Classification

¡ð The Business Buying Decision Process

Business buying behavior

Marketing Principles

¡ñ Chapter 4: ?Business Buying Behavior

Global marketing

Boundless Marketing

¡ñ Chapter 7: Global Marketing

¡ð Introduction to Global Marketing

¡ð The Global Marketing Environment

¡ð Important International Bodies and

Agreements

¡ð Types of International Business

¡ð Global Marketing Mix

Non-profit marketing

Boundless Marketing

¡ñ Chapter 17: Introduction to Nonprofit Marketing

¡ð Nonprofit Marketing

TECEP Test Description for MAR-201-TE by Thomas Edison State University is licensed under a ?Creative Commons

Attribution-NonCommercial 4.0 International License?.

Identifying Products, Services and Channels Utilized in Marketing (15%)

Topic

Resource

Boundless Marketing

¡ñ Chapter 9: Products

¡ð New Product Development

Development of product and services

Principles of Marketing

¡ñ Module 10: Product Marketing

¡ð New Product Development Process

Boundless Marketing

¡ñ Chapter 9: Products

¡ð Managing Existing Products

Management of product and services

Marketing Principles

¡ñ Chapter 7: Developing and Managing Offerings

¡ð Section 7.2: Managing New Products

Marketing Principles

¡ñ Chapter 8: ?Using Marketing Channels to Create

Value for Customers

Marketing channels

Supply chains and logistics

Boundless Marketing

¡ñ Chapter 11: Marketing Channels

¡ð Marketing Channels in the Supply Chain

¡ð Channel Intermediaries

¡ð Channel Structures

¡ð Channel Strategy Decisions

¡ð Marketing Channel Relationships

Principles of Marketing

¡ñ Module 12: Place: Distribution Channels

¡ð Why It Matters: Place: Distribution

Channels

¡ð Using Channels of Distribution

¡ð Managing Distribution Channels

¡ð Retailers As Channels of Distribution

¡ð Integrated Supply Chain Management and

the Distribution Strategy

¡ð Putting It Together: Place: Distribution

Channels

¡ð Discussion: Distribution Strategy

Communications (25%)

Topic

Resource

TECEP Test Description for MAR-201-TE by Thomas Edison State University is licensed under a ?Creative Commons

Attribution-NonCommercial 4.0 International License?.

Direct marketing

Principles of Marketing

¡ñ Module 13: Promotion: Integrated Marketing

Communication (IMC)

¡ð Direct Marketing

Integrated marketing

Marketing Principles

¡ñ Chapter 11: ?Integrated Marketing Communications

and the Changing Media Landscape

Personal selling and promotion

Marketing Principles

¡ñ Chapter 13: ?Professional Selling

RESOURCE LICENSING GUIDE

This is a comprehensive list of the materials used in this test description, as well as other useful study

materials. We encourage you to explore these resources to make sure that you are familiar with multiple

perspectives on the topics above. All of these resources are openly licensed, which means that they are

free to be ?revised, remixed, reused, redistributed, and retained?, so long as their unique terms are

followed. You can learn more about open licensing ?here?.

Title

License

Principles of Marketing? [Saylor course]. Washington, D.C.: Saylor Academy.

See License

Principles of Marketing? [Lumen course]. Portland, OR: Lumen Learning.

CC BY-NC-SA 3.0

Boundless Marking? [Boundless course]. Portland, OR: Lumen Learning.

CC BY-SA 4.0

Tanner, J., & Raymond, M. A. (2012). ?Marketing Principles? (v. 2.0). 2012 Book

Archive.

CC BY-NC-SA 3.0

International Review of Management and Marketing.? ISSN: 2146-4405

CC BY 4.0

SAMPLE QUESTIONS

The questions below are designed to help you study for your TECEP. Answering these questions does

not guarantee a passing score on your exam.

Please note that the questions below ?will not? appear on your exam.

TECEP Test Description for MAR-201-TE by Thomas Edison State University is licensed under a ?Creative Commons

Attribution-NonCommercial 4.0 International License?.

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