Strategic Marketing & Internal and External Communications ...



Strategic Marketing & Internal and External Communications LeaderCreates Integrated Marketing Programs | ICT Technology ExpertiseMarketing and Communications professional who creates the strategic and tactical plan, drives an increase in share of voice, brand awareness, and market share by developing messaging, storytelling and compelling marketing assets to engage customers and increase revenue for global organizations. Technology expertise, skilled at translating technical products and solutions into easy to understandvalue propositions. A strong collaborator, team leader and project manager who influences cross-functional teams and executes campaigns with speed and accuracy, while ensuring the highest level of quality.Areas of ExpertiseBrand Awareness | Creative & Technical Content | Storytelling | B2B Marketing | Thought Leadership | Website Content Public Speaking | Market Research | Social Media | Digital Marketing | Email Campaigns | Internal & External Messaging Public Relations | Project Management |Product Marketing | Analyst Relations | SEO | Business GrowthProfessional ExperienceVIRTUAL, Inc. - Wakefield, MADirector, Marketing Communications 2018 – 2020Created campaigns to raise education, awareness and member engagement for the Near Field Communications (NFC) Forum and promote the client’s mission, business, values and messaging. Plan, develop and execute multi-channel marketing programs and performance-driven campaigns, using digital marketing principles and techniques to meet project and company goals. Measured and tracked results. Grew member engagement and participation at industry tradeshows and events by 50%. Drove a 30% increase in awareness and education of NFC technology throughout the globe by creating compelling thought leadership content and resources such as white papers, webinars, and digital assets. Developed and launched the new NFC- website on time and within budget, meeting 100% of performance driven Key Performance Indicators (KPIs). Received accolades from Executive Director. NOKIA (Acquired Alcatel-Lucent) - Westford, MAQuality Culture and Engagement Internal Communications Senior Manager2016 to 2018Raised quality share of voice throughout Nokia and with external stakeholders by creating the messaging, strategic and tactical marketing communications plan and developing a toolkit of marketing resources. Measured and tracked ROI. Created materials to support quality advertising and branding campaigns, ensuring adherence to brand guidelines.Developed Quality Culture Survey campaign, survey participation was 30% within 2 ? weeks of campaign. Developed articles, knowledge sharing and collaboration postings, webinars and more. Project Management and drove all communications for prestigious Nokia Quality Awards? recognition program for executing with excellence. Utilized various communication channels to achieve record number of quality applications - 271 in 2017. Alcatel-LucentQuality Internal Communications Senior Manager 2012 to 2015Created Quality communications, strategic and tactical messaging and plans. Developed all supporting marketing communication assets to enhance share of voice, strengthen the brand and grow revenues. Measured and tracked successes.Achieved 90% participation rate for ‘The Alcatel-Lucent Way’ video animation to advertise campaign and drive a Quality and customer-focused culture among all 50k Alcatel-Lucent employees. Created on average 2 articles/blogs per month regarding key quality topics such as Cost of Poor Quality, Quality Audits, Lean Six Sigma, Utilizing Best Practices, etc. ALCATEL-LUCENT (ALCATEL acquired LUCENT)Strategic Industries/Enterprise Internal and External Communications Senior Manager 2011Developed media toolkits; Q&A, fact sheet and pitch to promote Alcatel-Lucent products, services and solutions in Transportation, Energy and Public Sector markets. Wrote press releases, media alerts and met with industry analyst and press at tradeshows and events to enhance share of voice, grow revenues and market share. Developed messaging content for blog, social media and other channels to enhance brand awareness of Alcatel-Lucent in the Enterprise segment. Contribute to Enterprise sales growth by 25%. LUCENT TECHNOLOGIESGlobal Partner Marketing Manager 2005 – 2010Developed messaging and marketing strategy and tools for Business Partners. Created the campaigns for partners to increase sales and market share of Lucent Technologies products/solutions.Additional ExperienceAdditional Roles at Alcatel-Lucent, Lucent Technologies and AT&T: Global Services Communication Manager; Fixed Access Product Marketing for Subscriber Loop Carrier (SLC); Procurement Manager for Integrated Circuit Procurement Center (ICPC)RAYTHEON COMPANY, Financial Management Development Program (FMDP) - Waltham, MALIBERTY MUTUAL, Weston, MA – Underwriter EducationMaster of Business Administration (MBA), Marketing and Management concentrationsBoston College, Chestnut Hill, MABachelor of Business Administration (BBA), FinanceUniversity of Massachusetts, Amherst, MA – Cum LaudeTechnical SkillsMicrosoft Office Suite, SharePoint, HTML, WordPressPublished ArticlesSmartGrid News, PowerGrid InternationalProfessional AssociationsAmerican Marketing Association (AMA) Information Technology Service Marketing Association (ITSMA)Distributive Education Clubs of America (DECA) ................
................

In order to avoid copyright disputes, this page is only a partial summary.

Google Online Preview   Download