Windows to Whitewater Styleguide



University of Wisconsin-Whitewater

University Marketing and Media Relations Style Guide

Our goals are clarity, consistency and brevity. In general, our office follows Associated Press style, “Garner’s Modern American Usage” and “Merriam-Webster’s Collegiate Dictionary.” Exceptions, additions and reminders are listed below.

abbreviations and acronyms – Avoid using abbreviations, acronyms or long unwieldy names on second reference. Using a generic term is usually more appropriate. Ninety students from UW-Whitewater will study abroad over the next two years thanks to a $100,000 grant from the Institute for Study Abroad Foundation. UW-Whitewater is the only university in Wisconsin to receive a grant from the foundation.

academic degrees – Use bachelor’s degree in finance or master’s degree in human resource management, or Bachelor of Arts. Use abbreviations when it is necessary to distinguish a specific type of degree or when using the full terms would prove cumbersome. For degrees with three or more capital letters (MBA, BBA, BFA), the periods are omitted. The word degree should not follow a degree abbreviation. Form the plural with an apostrophe and an s if adding s alone would be confusing, as in abbreviations with periods, lowercase letters used as words, and some uses of capital letters: M.D.’s and Ph.D.’s were awarded. UW-Whitewater does not offer a Ph.D., however the usage can arise when referring to faculty or alumni degrees. B.E. (Bachelor of Education) is a legacy degree no longer offered at UW-Whitewater.

The following degrees are offered at UW-Whitewater:

A.A. - Associate of Arts

B.A. - Bachelor of Arts

BBA - Bachelor of Business Administration

BFA - Bachelor of Fine Arts

B.M. - Bachelor of Music

B.S. - Bachelor of Science

BSE - Bachelor of Science in Education

M.S. - Master of Science

MBA - Master of Business Administration

MSE - Master of Science in Education

MPA - Master of Professional Accountancy

EDS - Education Specialist

DBA - Doctor of Business Administration

academic titles – Capitalize before a name; lowercase when used alone or in constructions that set them off from a name by commas. Assistant Professor Michael Bennett wrote a book on the Theatre of the Absurd. Beverly Kopper, provost and vice chancellor for academic affairs, introduced the student commencement speaker.

acronyms – Although we refer to campus units by acronyms in speech and some internal publications (such as CoBE for the College of Business and Economics), acronyms should avoided. If an acronym must be used, spell out the full name on the first mention, with the acronym subsequent mentions. Russ Kashian leads the Fiscal and Economic Research Center. FERC completed 26 reports this year.

adviser – Never advisor.

alumni – Identify University of Wisconsin-Whitewater alumni by year(s) of graduation. Jeff Angileri ’06. For alumni with multiple degrees: Joy Yang ’98, ’06

ampersand (&) – Do not use an ampersand in place of “and.” It should be used, however, when it is part of a company’s formal name or a composition title.

a.m., p.m. – Lowercase, with periods. Use noon and midnight.

campus locations – Include the name of the building, not its initials, and the room number. Auditions will be held in James R. Connor University Center, room 261. University Center 261 is acceptable for internal audiences. Rooms with proper names are capitalized, Hamilton Room. See list of building names.

capitalization – Capitalize only the first word in headings unless the headings refer to proper names. Formal titles (people) are capitalized when used immediately before a name and lowercased when used alone or in constructions that set them off from a name by commas. Chancellor Richard Telfer attended the open forum. The chancellor attended the open forum. Myrna McCallister, director of Andersen Library, cut the ribbon.

comma (,) – Use commas to separate elements in a series, but do not put a comma before the conjunction in a simple series. The flag is red, white and blue. He would nominate Tom, Dick or Harry. If omitting a comma would create ambiguity or confusion, use a comma.

course names – Capitalize proper names (English) and course names followed by a number (Speech 204). Use lower case for general course names (history class, chemistry class).

dates – Standard order is time of day, day of the week, month and date (5 p.m. Tuesday, Jan. 6). Use the year only if needed for clarity. When a phrase lists only a month and a year, spell out the month and do not separate the year with a comma. January 2011. When a phrase includes a date, set off the years with commas. Commencement dates are set for 10 a.m. Saturday, Dec. 18, 2010, and Saturday, May 14, 2011.

department and office names – Capitalize when used as a formal name: Department of History. Lowercase when used as an informal name: the history department, the department. Capitalize the words department, college, office and school only when they appear as part of the official name. Words such as department can be omitted on second reference, but if the department is still referred to by its official name, it should be capitalized. Casual references to a department, where department is used as a descriptor, are not capitalized (a political science committee; the political science department). Do not capitalize department names when they are used to indicate the subject a professor teaches (Susan Johnson of political science). Do not capitalize the words college, school, university or department on second reference (the College of Letters and Sciences, the college). See list of departments and offices.

doctor – Do not use Dr. as a title for individuals who hold Ph.D.’s.

email – One word; no dash.

events – Always list events in the following order: time, day of the week, month, date and place. The Warhawks will take on UW-Oshkosh at 6 p.m. Friday, Jan. 9, in Gym 1 of the Williams Center.

faculty – Refers to a group, not individuals. For individuals, use faculty members or members of the faculty. Do not write “three faculty.”

gameday

gender-neutral language – Use gender-neutral language in all references, except when referencing individuals who self-identify with preferred personal pronouns. Students are invited to attend the rally. Candidates should submit their applications. Susan Johnson is chairperson of the committee and she says the group will meet monthly. Jeff Angileri earned his bachelor’s degree in journalism.

hyphen (-) – When a compound modifier – two or more words that express a single concept – precedes a noun, use hyphens to link all the words in the compound except all adverbs that end in –ly. A first-quarter touchdown, a full-time student, an easily remembered rule. Many combinations that are hyphenated before a noun are not hyphenated when they occur after a noun. Marcia works full time.

majors, minors – Names of majors and minors are always lowercase except for words that are proper nouns, or for visual purposes when they appear in list form. Marcia is an elementary education major. Steve is an English major.

numerals – Spell out whole numbers below 10, use figures for 10 and above. The women’s wheelchair basketball team won three national championships. There are 15 players on the team. For ordinals, spell out first through ninth. Starting with 10th use figures.

residence hall – Never dorm or dormitory.

special students without credentials – Students who enroll for six units or less in any term may apply for admission as “special students without credentials.” These students are not considered candidates for a degree, are not eligible for financial aid, and are not required to receive formal academic advising. Academic Advising Reports (AARs) are not available for special students.

student-athlete

students – Include a student’s year in school, major and hometown when possible. For example, Carmen Zimmerman of Rosendale was named the December 2010 student commencement speaker. She will receive a bachelor’s degree in business administration with a major in marketing and a Bachelor of Arts with a journalism major and an emphasis in advertising.

study abroad

telephone numbers – Use figures without parentheses. The form: 123-456-7890.

Time, date, place – Write the information in that order. The game begins at 6 p.m. Friday, Jan. 9, in Gym 1 of the Williams Center.

times – When listing times, “to” should accompany “from.” The dance will be held from 6 to 8 p.m. In listings, however, en dashes (-) are acceptable. The store is open Monday–Friday, 2–4 p.m.

School of Graduate Studies and Continuing Education – If the primary audience is internal, use the full name of the school. In materials intended for external audiences, separate the name to reflect the part of the school in which programming originates. The School of Graduate Studies offers a master’s degree in counseling. UW-Whitewater’s popular camps, run by Continuing Education Services, bring thousands of middle and high school students to campus each year.

staff – UW-Whitewater employees are divided into three categories: faculty, governed by the Faculty Senate; academic staff, governed by the Academic Staff Assembly; and university staff, governed by the University Staff Council.

University of Wisconsin-Whitewater – Spell out completely on first reference; shorten to “UW-Whitewater” on subsequent references. Never use UWW or UW-W in our publications.

Web – Short form of World Wide Web, it is always capitalized in such phrases as Web page and Web feed. But website is one word. Also webcam, webcast, webmaster. Omit http:// at beginning of URLs.

Whitewater University Technology Park – The Innovation Center is the first building constructed in the park.

Willie Warhawk – Not “Willy.”

Wisconsin – Spell out all states. Use AP Style state abbreviations “Wis.” in tabular material or when space is limited. Use the postal abbreviation “WI” only in complete addresses that include a zip code.

Wisconsin Intercollegiate Athletic Conference, WIAC – UW-Whitewater is one of nine (soon to be eight) full members in the Wisconsin Intercollegiate Athletic Conference, which includes: UW-Eau Claire, UW-La Crosse, UW-Oshkosh, UW-Platteville, UW-River Falls, UW-Stevens Point and UW-Stout. UW-Superior will depart as a full member on July 1, 2015. Three Minnesota Schools and one Michigan school (and UW-Superior after July 1, 2015) are associate members.

work-study

Buildings/structures

Alumni Center

Ambrose Health Center

Andersen Library

Arey Hall

Baseball Service Building

Benson Hall

Bigelow Hall

Bob Berezowitz Student Athletic Complex

Campus Ministry

Carlson Hall

Clem Hall

Coulthart Family Pavilion

Drumlin Hall

Esker Hall

Fischer Hall

Fricker Hall

General Services Building

Goodhue Hall

Greenhill Center of the Arts

Hamilton Room

Heat Plant

Heide Hall

Hyer Hall

Innovation Center at Whitewater University

Technology Park

Timothy J. Hyland Hall

James R. Connor University Center

Kachel Fieldhouse (see below for

clarification on Kachel locations)

Knilans Hall

Lee Hall

Little Red Schoolhouse

Log Cabin

McCutchan Hall

McGraw Hall

Moraine Hall

Observatory

Perkins Stadium

Roseman Building

Starin Hall

Tutt Hall

Upham Hall

Visitor Center

Wellers Hall

Wells Hall/East

Wells Hall/West

White Hall

Whitewater University Technology Park

Williams Center

Winther Hall

Young Auditorium

Kachel-named locations

Kachel Family Sports Complex (athletic facilities, including Perkins Stadium)

Kachel Fieldhouse (connected to the Williams Center)

Kachel Gymnasium (basketball gym on second floor of Williams Center)

Kachel Center (connects Young Auditorium and Greenhill Center of the Arts)

Kachel Center for Innovation and Business Development (located in Hyland Hall)

Colleges and academic departments

College of Arts and Communication

Department of Art and Design

Department of Communication

Department of Music

Department of Theatre/Dance

College of Business and Economics

Department of Accounting

Department of Economics

Department of Finance and Business Law

Department of Information Technology and Supply Chain Management

Department of Management

Department of Marketing

Department of Occupational and Environmental Safety and Health

College of Education and Professional Studies

Department of Communication Sciences and Disorders

Department of Counselor Education

Department of Curriculum and Instruction

Department of Educational Foundations

Department of Health, Physical Education, Recreation and Coaching

Department of Leadership, Military Science and Aerospace Studies

Department of Special Education

College of Letters and Sciences

Department of Biological Sciences

Department of Chemistry

Department of Computer Science

Department of Geography, Geology and Environmental Science

Department of History

Department of Languages and Literatures

Department of Mathematics

Department of Philosophy and Religious Studies

Department of Physics

Department of Political Science

Department of Psychology

Department of Social Work

Department of Sociology, Criminology and Anthropology

Department of Women’s and Gender Studies

School of Graduate Studies and Continuing Education (see entry for usage)

Campus offices

Academic Advising and Exploration Center

Admissions

Archives

Career and Leadership Development

Center for Global Education

Center for Students with Disabilities

Children’s Center

Dean of Students

Facilities Planning and Management

Financial Aid

Financial Services

First Year Experience and Learning Communities

Human Resources and Diversity

Institutional Research and Planning

Instructional, Communication and Information Technology

Intercollegiate Athletics

Multicultural Affairs and Student Success

Police Services

Pre-College Programs

Recreation Sports and Facilities

Registrar

Research and Sponsored Programs

Reservations

Residence Life

Risk Management and Safety

University Alumni Relations and Development

University Archives

University Bookstore

(James R. Connor) University Center

University Health and Counseling Services

University Marketing and Media Relations

UW-Whitewater Dining Services

UW-Whitewater Foundation

Visitor and Parking Services

Outreach Centers

Center for Economic Education

Fiscal and Economics Research Center

Global Business Resource Center

Global Education Resource Center

Graduate Studies and Continuing Education

Institute for Sales Excellence

Kachel Center for Innovation and Business Development

Small Business Development Center

Whitewater University Technology Park

Wisconsin Innovation Service Center

Locations

Carter Mall

Crossman Gallery

Barnett Theatre

Dance Studio

Hamilton Green

Hicklin Studio Theatre

Light Recital Hall

PB Poorman Pride Resource Center

Roberta’s Art Gallery

UW Credit Union

UWW-TV

Warhawk Alley

Warhawk Connection Center

Wyman Mall

WSUW-FM

Young Auditorium

Programs

Future Teacher Program

Multicultural Business Program (formerly Minority Business Program)

Pathway for Success

Pre-College Programs

Undergraduate Research Program University Honors Program

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