BACK TO SCHOOL SHOPPING US, JANUARY 2019 - 4A's
Consumers' planned back-to-school (K-12) and back-to-college spending, in current dollars, 2017 versus 2018 Back-to-school is the second most important shopping time period for retailers behind the winter holidays, with planned spending for 2018-19 estimated at $80 billion+. College spending dominates due to more categories being involved. ................
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