Back to school shopping + masks

[Pages:30]Back to school shopping + masks

Fieldwork Dates: 14th - 18th August 2020

Conducted by YouGov On behalf of YouGov RealTime

? YouGov plc 2020

30

BACKGROUND This spreadsheet contains survey data collected and analysed by YouGov plc. No information contained within this spreadsheet may be published without the consent of YouGov Plc and the client named on the front cover. Methodology: This survey has been conducted using an online interview administered to members of the YouGov Plc panel of individuals who have agreed to take part in surveys. Emails are sent to panelists selected at random from the base sample. The e-mail invites them to take part in a survey and provides a generic survey link. Once a panel member clicks on the link they are sent to the survey that they are most required for, according to the sample definition and quotas. (The sample definition could be "US adult population" or a subset such as "US adult females"). Invitations to surveys don't expire and respondents can be sent to any available survey. The responding sample is weighted to the profile of the sample definition to provide a representative reporting sample. The profile is normally derived from census data or, if not available from the census, from industry accepted data. YouGov plc make every effort to provide representative information. All results are based on a sample and are therefore subject to statistical errors normally associated with sample-based information. For further information about the results in this spreadsheet, please email realtime.us@ quoting the survey details EDITOR'S NOTES - all press releases should contain the following information All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 2451 adults. Fieldwork was undertaken between 14th - 18th August 2020. The survey was carried out online. The figures have been weighted and are representative of all US adults (aged 18+).

NOTE: All press releases or other publications must be checked by YouGov Plc before use. YouGov requires 48hours to check a press release unless otherwise agreed. - YouGov is registered with the Information Commissioner - YouGov is a member of the British Polling Council Any percentages calculated on bases fewer than 50 respondents must not be reported as they do not represent a wide enough cross-section of the target population to be considered statistically reliable. These figures will be italicised.

30

YouGov RealTime

Back to school shopping_masks

US_nat_int Sample: 14th - 18th August 2020

Total

parentyn. Are you a parent or guardian? Please select all that apply.

Unweighted base Base: All US Adults Yes, of at least one child younger than 18

Yes, of at least one child 18 years old or older

No, I am neither a parent or guardian

Don't know/Prefer not to say

AYB_q1. Do you have any children who will be in K-12 (kindergarten through 12th grade) in the fall?

Unweighted base Base: All Parents of under 18s

Yes, I do

No, I don't

Don't know

AYB_q2. Which of the following, if any, best describes your child(ren)'s school attendance in the fall semester? Please select all that apply.

Unweighted base Base: All Parents of children in K-12 in the fall

Full-time in-person attendance at school

Part-time in-person attendance at school and part-time remote learning

Full-time remote learning

Home-schooling

Don't know

Thinking of the following back-to-school shopping categories, do you expect to spend more, about the same, or less than usual this year than in previous years? Please select one option on each row. AYB_q3_1. Clothing, shoes, and accessories

Unweighted base Base: All Parents of children in K-12 in the fall

More than usual

About the same

Less than usual

Don't know

2451 2451 20% 33% 45% 5%

543 495 77% 18% 5%

412 381 29% 26% 34% 15% 7%

412 381 16% 52% 30% 2%

Gender

Generation

Male A

Female B

Gen Z (2000 and Millennial (1982- Gen X (1965-

later)

1999)

1981)

C

D

E

Silent

Pre-Silent

Baby Boomer Generation (1928-Generation (1927

(1946-1964)

1945)

and earlier)

F

G

H

Other I

1143

1308

111

823

556

827

131

3

-

1191

1260

114

782

523

871

158

4

-

18%

22%

4%

31%

40%

4%

3%

-

-

A

*

C.F.G

C.D.F.G

**

**

28%

37%

4%

5%

35%

55%

59%

76%

-

A

*

C.D

C.D.E

C.D.E

**

**

50%

39%

86%

55%

31%

40%

36%

-

-

B

D.E.F.G*

E.F.G

E

**

**

5%

4%

6%

10%

2%

3%

2%

24%

-

E*

E.F.G

**

**

235

308

4

276

220

39

4

-

-

215

280

4

244

208

34

4

-

-

79%

76%

42%

67%

90%

75%

74%

-

-

**

D.F

*

**

**

**

19%

17%

-

26%

8%

24%

26%

-

-

**

E

E*

**

**

**

2%

8%

58%

7%

2%

2%

-

-

-

A

**

E

*

**

**

**

Region

Northeast

J

476 455 18% 34% 45% 6%

Midwest

K

470 465 19%

38% L.M 43%

3%

South

L

890 921 22% 31% 46% 4%

89

97

219

83

88

199

83%

75%

77%

*

*

14%

20%

17%

*

*

3%

6%

6%

*

*

183

229

2

186

194

27

3

-

169

212

2

164

187

25

3

-

36%

23%

23%

36%

23%

26%

-

-

B

**

E

**

**

**

29%

24%

77%

25%

26%

30%

-

-

**

**

**

**

27%

39%

-

26%

40%

35%

68%

-

A

**

D

**

**

**

15%

14%

-

16%

14%

12%

32%

-

**

**

**

**

5%

9%

-

5%

7%

19%

-

-

**

**

**

**

-

72

71

168

-

69

66

153

-

26%

41%

26%

**

*

L*

-

42%

27%

17%

**

L*

*

-

26%

26%

43%

**

*

*

J.K

-

13%

16%

12%

**

*

*

-

11%

3%

9%

**

*

*

183

229

2

186

194

27

3

-

169

212

2

164

187

25

3

-

17%

16%

77%

22%

10%

18%

-

-

**

E

**

**

**

60%

46%

23%

54%

50%

52%

100%

-

B

**

**

**

**

21%

36%

-

21%

38%

29%

-

-

A

**

D

**

**

**

2%

2%

-

3%

2%

-

-

-

**

**

**

**

-

72

71

168

-

69

66

153

-

15%

6%

16%

**

*

*

-

61%

62%

50%

**

M*

M*

-

25%

31%

31%

**

*

*

-

-

1%

3%

**

*

*

30

YouGov RealTime

Back to school shopping_masks

US_nat_int Sample: 14th - 18th August 2020

Total

AYB_q3_2. Traditional school supplies (e.g., notebooks, pens,

bookbags)

Unweighted base

412

Base: All Parents of children in K-12 in the fall

381

More than usual

12%

About the same

58%

Less than usual

27%

Don't know

2%

AYB_q3_3. Technology products (e.g., personal computers,

headsets, software)

Unweighted base

412

Base: All Parents of children in K-12 in the fall

381

More than usual

32%

About the same

48%

Less than usual

13%

Don't know

7%

AYB_q3_4. Personal hygiene products (e.g., tissues, hand

sanitizer, disinfectant wipes)

Unweighted base

412

Base: All Parents of children in K-12 in the fall

381

More than usual

44%

About the same

44%

Less than usual

9%

Don't know

2%

AYB_q3_5. Desks/tables or other furniture

Unweighted base

412

Base: All Parents of children in K-12 in the fall

381

More than usual

20%

About the same

46%

Less than usual

25%

Don't know

10%

AYB_q4. Thinking of the back-to-school shopping that you've

done or will do for the fall semester...Do you expect to make your

purchases in-store or online?

Unweighted base

412

Base: All Parents of children in K-12 in the fall

381

Mostly in-store

36%

Gender

Generation

Male

Female

Gen Z (2000 and Millennial (1982- Gen X (1965-

later)

1999)

1981)

Silent

Pre-Silent

Baby Boomer Generation (1928-Generation (1927

(1946-1964)

1945)

and earlier)

Other

183

229

2

186

194

27

3

-

-

169

212

2

164

187

25

3

-

-

14%

11%

-

21%

7%

3%

-

-

-

**

E

**

**

**

**

64%

54%

100%

56%

55%

85%

100%

-

-

**

**

**

**

**

19%

34%

-

19%

37%

12%

-

-

-

A

**

D

**

**

**

**

4%

1%

-

5%

1%

-

-

-

-

**

E

**

**

**

**

183

229

2

186

194

27

3

-

-

169

212

2

164

187

25

3

-

-

30%

34%

77%

37%

28%

32%

-

-

-

**

**

**

**

**

51%

46%

23%

46%

53%

25%

67%

-

-

**

**

**

**

**

14%

13%

-

11%

13%

28%

33%

-

-

**

**

**

**

**

6%

7%

-

6%

7%

15%

-

-

-

**

**

**

**

**

183

229

2

186

194

27

3

-

-

169

212

2

164

187

25

3

-

-

47%

43%

-

49%

41%

42%

67%

-

-

**

**

**

**

**

44%

44%

100%

41%

45%

49%

33%

-

-

**

**

**

**

**

7%

12%

-

7%

12%

9%

-

-

-

**

**

**

**

**

3%

2%

-

4%

2%

-

-

-

-

**

**

**

**

**

183

229

2

186

194

27

3

-

-

169

212

2

164

187

25

3

-

-

22%

18%

23%

29%

13%

10%

32%

-

-

**

E

**

**

**

**

49%

43%

77%

40%

53%

31%

35%

-

-

**

D

**

**

**

**

22%

27%

-

21%

27%

40%

-

-

-

**

**

**

**

**

8%

12%

-

10%

8%

18%

33%

-

-

**

**

**

**

**

Region

Northeast

Midwest

South

72

71

168

69

66

153

10%

7%

14%

*

*

63%

62%

56%

*

*

23%

29%

29%

*

*

4%

2%

1%

*

*

72

71

168

69

66

153

32%

26%

33%

*

*

51%

50%

50%

*

*

8%

18%

13%

*

*

9%

7%

4%

*

*

72

71

168

69

66

153

49%

35%

44%

*

*

43%

52%

45%

*

*

8%

12%

8%

*

*

-

1%

3%

*

*

72

71

168

69

66

153

11%

11%

23%

*

*

57%

50%

42%

*

*

18%

29%

25%

*

*

15%

10%

10%

*

*

183

229

2

186

194

27

3

-

169

212

2

164

187

25

3

-

35%

37%

-

36%

35%

46%

68%

-

**

**

**

**

-

72

71

168

-

69

66

153

-

32%

51%

35%

**

*

L.M*

30

YouGov RealTime

Back to school shopping_masks

US_nat_int Sample: 14th - 18th August 2020

Total

Equally in-store and online

32%

Mostly online

25%

Not applicable - I won't be doing any back to school shopping for the fall

7%

semester

AYB_q5. Thinking of your typical expenses (i.e., housing

payments and other bills) how worried, if at all, are you about

being able to afford school supplies for your child(ren) this fall

semester?

Unweighted base

412

Base: All Parents of children in K-12 in the fall

381

Very worried

17%

Somewhat worried

25%

Not very worried

24%

Not worried at all

25%

Don't know

2%

Not applicable - I won't be doing any back to school shopping for the fall

7%

semester

Net: Very/somewhat worried

42%

Net: Not very/not at all worried

50%

AYB_q6. To what extent do you support or oppose making masks mandatory for children attending K-12 schools in the fall?

Unweighted base

412

Base: All Parents of children in K-12 in the fall

381

Strongly support

52%

Somewhat support

21%

Somewhat oppose

9%

Strongly oppose

12%

Don't know

6%

Net: support

73%

Net: oppose

21%

AYB_q7. You mentioned you would support making masks

mandatory for children attending K-12 schools in the fall.Who do

you think should be most responsible for providing children with

masks?

Unweighted base

307

Gender

Generation

Male 31% 29% 5%

Female 33% 21% 8%

Gen Z (2000 and Millennial (1982- Gen X (1965-

later)

1999)

1981)

100%

38%

26%

**

E

-

20%

32%

**

D

-

7%

6%

**

Silent

Pre-Silent

Baby Boomer Generation (1928-Generation (1927

(1946-1964)

1945)

and earlier)

36%

32%

-

**

**

**

10%

-

-

**

**

**

8%

-

-

**

**

**

Other

** ** **

Region

Northeast

40% K* 22% * 5% *

Midwest

21% *

19% *

10% *

South 33% 25% 6%

183

229

2

186

194

27

3

-

169

212

2

164

187

25

3

-

19%

15%

-

22%

11%

30%

-

-

**

E

**

**

**

26%

25%

-

29%

24%

8%

32%

-

**

**

**

**

26%

23%

100%

20%

29%

15%

35%

-

**

**

**

**

24%

26%

-

21%

28%

38%

33%

-

**

**

**

**

0%

2%

-

2%

2%

-

-

-

**

**

**

**

5%

8%

-

7%

6%

8%

-

-

**

**

**

**

44%

40%

-

51%

35%

38%

32%

-

**

E

**

**

**

50%

50%

100%

41%

57%

53%

68%

-

**

D

**

**

**

183

229

2

186

194

27

3

-

169

212

2

164

187

25

3

-

54%

50%

77%

52%

51%

45%

100%

-

**

**

**

**

19%

24%

-

22%

22%

22%

-

-

**

**

**

**

8%

9%

-

9%

7%

20%

-

-

**

**

**

**

15%

10%

23%

11%

13%

13%

-

-

**

**

**

**

5%

7%

-

6%

7%

-

-

-

**

**

**

**

73%

74%

77%

74%

73%

67%

100%

-

**

**

**

**

23%

19%

23%

20%

20%

33%

-

-

**

**

**

**

-

72

71

168

-

69

66

153

-

18%

12%

16%

**

*

*

-

27%

21%

23%

**

*

*

-

26%

32%

23%

**

*

*

-

24%

24%

28%

**

*

*

-

-

1%

3%

**

*

*

-

5%

10%

6%

**

*

*

-

45%

33%

39%

**

*

*

-

50%

56%

51%

**

*

*

-

72

71

168

-

69

66

153

-

42%

46%

56%

**

*

*

-

31%

28%

17%

**

L*

*

-

11%

6%

9%

**

*

*

-

10%

13%

11%

**

*

*

-

6%

7%

6%

**

*

*

-

73%

74%

73%

**

*

*

-

22%

19%

21%

**

*

*

135

172

1

140

144

19

3

-

-

52

52

125

30

YouGov RealTime

Back to school shopping_masks

US_nat_int Sample: 14th - 18th August 2020

Gender

Generation

Region

Total

Base: All Parents of children in K-12 in the fall who support

279

mandatory mask wearing

Parents

56%

Schools

34%

Other

3%

Don't know

7%

Male

123

57% *

34% *

4% *

6% *

Female

156 55% 35% 2% 9%

Gen Z (2000 and Millennial (1982- Gen X (1965-

later)

1999)

1981)

Silent

Pre-Silent

Baby Boomer Generation (1928-Generation (1927

(1946-1964)

1945)

and earlier)

1

121

137

17

3

-

-

57%

57%

45%

33%

-

**

**

**

**

100%

37%

30%

44%

67%

-

**

**

**

**

-

3%

3%

-

-

-

**

**

**

**

-

3%

11%

11%

-

-

**

D

**

**

**

Other

-

** ** ** **

Northeast

50

51% *

35% * *

14% K*

Midwest

49

61% *

36% *

2% *

2% *

South

111

51% *

39% *

2% *

8% *

Cell Contents (Column Percentages, Statistical Test Results), Statistics (Column Proportions, (95%): A/B, C/D/E/F/G/H/I, J/K/L/M, N/O/P/Q, R/S/T/U, V/W/X/Y/Z/AA/AB/AC/AD/AE/AF, AG/AH/AI/AJ/AK, AL/AM/AN/AO, AP/AQ/AR/AS, AT/AU/AV/AW/AX, AY/AZ/BA/BB/BC/BD/BE/BF, BG

30

YouGov RealTime

Back to school shopping_masks

US_nat_int Sample: 14th - 18th August 2020

Region Total

parentyn. Are you a parent or guardian? Please select all that apply.

Unweighted base Base: All US Adults Yes, of at least one child younger than 18

Yes, of at least one child 18 years old or older

No, I am neither a parent or guardian

Don't know/Prefer not to say

AYB_q1. Do you have any children who will be in K-12 (kindergarten through 12th grade) in the fall?

Unweighted base Base: All Parents of under 18s

Yes, I do

No, I don't

Don't know

AYB_q2. Which of the following, if any, best describes your child(ren)'s school attendance in the fall semester? Please select all that apply.

Unweighted base Base: All Parents of children in K-12 in the fall

Full-time in-person attendance at school

Part-time in-person attendance at school and part-time remote learning

Full-time remote learning

Home-schooling

Don't know

Thinking of the following back-to-school shopping categories, do you expect to spend more, about the same, or less than usual this year than in previous years? Please select one option on each row. AYB_q3_1. Clothing, shoes, and accessories

Unweighted base Base: All Parents of children in K-12 in the fall

More than usual

About the same

Less than usual

Don't know

2451 2451 20% 33% 45% 5%

543 495 77% 18% 5%

412 381 29% 26% 34% 15% 7%

412 381 16% 52% 30% 2%

West

M

615 610 20%

31%

43%

6% K

138 125 75%

20%

5%

101 94 27% * 28% * 30% * 19% * 4% *

101 94 24% K* 42% * 30% * 4% *

White

N

1528 1592 19% 38% O.P.Q 42% 3%

313 308 82% P 15% 3%

252 253 30%

30% P

31% 15% 4%

Race

Education

Black O

Hispanic P

Other (NET)

No HS, High Some college, 2-

school graduate

year

Q

R

S

4-year T

339

358

226

965

780

454

324

277

259

966

799

416

20%

27%

18%

18%

19%

27%

N

R.S

26%

28%

17%

34%

33%

26%

Q

Q

T

T

51%

42%

56%

45%

45%

47%

N

N.P

5%

8%

10%

6%

5%

2%

N

N

T

T

80

103

47

186

166

123

65

74

47

172

152

112

76%

60%

72%

69%

76%

84%

*

*

*

R*

16%

29%

22%

20%

21%

14%

*

N*

*

U

U

*

8%

11%

6%

11%

3%

2%

*

N*

*

S.T

*

Post Grad U

Married V

Living together, Civil Partnership not married or

civil partnership

W

X

252

1028

34

270

1024

31

22%

30%

49%

X.Y.Z.AA.AB.AC

**

38%

45%

15%

T

X.Y.Z.AA.AF

**

39%

25%

34%

**

3%

3%

2%

**

140 128 19% AA.AC* 29% Y.AA.AF* 47% V.Z.AB* 7% V*

68

346

13

32

59

308

15

24

89%

81%

79%

87%

R*

AA

**

**

9%

15%

10%

13%

*

**

**

3%

3%

11%

-

*

**

**

60

65

35

128

125

101

58

273

9

26

50

45

34

119

116

94

52

251

12

21

21%

28%

33%

27%

25%

36%

28%

30%

6%

50%

*

*

**

*

*

*

*

**

**

17%

12%

29%

23%

24%

31%

26%

25%

32%

11%

*

*

**

*

*

*

*

**

**

43%

35%

37%

32%

37%

27%

42%

35%

20%

36%

*

*

**

*

*

*

*

**

**

9%

23%

9%

15%

18%

13%

9%

15%

16%

9%

*

*

**

*

*

*

*

**

**

17%

10%

10%

15%

6%

2%

2%

5%

34%

9%

N*

*

**

T.U*

*

*

*

**

**

252

60

65

35

128

125

101

58

273

9

26

253

50

45

34

119

116

94

52

251

12

21

15%

16%

18%

24%

14%

14%

25%

10%

16%

23%

17%

*

*

**

*

*

U*

*

**

**

52%

55%

41%

63%

53%

57%

44%

53%

54%

58%

59%

*

*

**

*

*

*

*

**

**

31%

28%

39%

8%

28%

27%

30%

37%

29%

19%

24%

*

*

**

*

*

*

*

**

**

2%

1%

1%

5%

4%

2%

0%

-

1%

-

-

*

*

**

*

*

*

*

**

**

30

YouGov RealTime

Back to school shopping_masks

US_nat_int Sample: 14th - 18th August 2020

Region Total

AYB_q3_2. Traditional school supplies (e.g., notebooks, pens,

bookbags)

Unweighted base

412

Base: All Parents of children in K-12 in the fall

381

More than usual

12%

About the same

58%

Less than usual

27%

Don't know

2%

AYB_q3_3. Technology products (e.g., personal computers,

headsets, software)

Unweighted base

412

Base: All Parents of children in K-12 in the fall

381

More than usual

32%

About the same

48%

Less than usual

13%

Don't know

7%

AYB_q3_4. Personal hygiene products (e.g., tissues, hand

sanitizer, disinfectant wipes)

Unweighted base

412

Base: All Parents of children in K-12 in the fall

381

More than usual

44%

About the same

44%

Less than usual

9%

Don't know

2%

AYB_q3_5. Desks/tables or other furniture

Unweighted base

412

Base: All Parents of children in K-12 in the fall

381

More than usual

20%

About the same

46%

Less than usual

25%

Don't know

10%

AYB_q4. Thinking of the back-to-school shopping that you've

done or will do for the fall semester...Do you expect to make your

purchases in-store or online?

Unweighted base

412

Base: All Parents of children in K-12 in the fall

381

Mostly in-store

36%

West

101 94 14% * 55% * 27% * 3% *

101 94 35% * 42% * 14% * 9% *

101 94 49% * 36% * 11% * 5% *

101 94 27% J.K* 41% * 26% * 6% *

101 94 31% *

White

252 253 12% 57% 29% 2%

252 253 32% 51% P 12% 5%

252 253 44% 44% 9% 3%

252 253 19% 48% 24% 9%

252 253 35%

Race

Education

Black

Hispanic

Other (NET)

No HS, High Some college, 2-

school graduate

year

4-year

Post Grad

Married

Living together, Civil Partnership not married or

civil partnership

60

65

35

128

125

101

58

273

9

26

50

45

34

119

116

94

52

251

12

21

9%

15%

15%

11%

13%

15%

9%

11%

6%

26%

*

*

**

*

*

*

*

**

**

63%

52%

62%

58%

63%

52%

56%

60%

67%

53%

*

*

**

*

*

*

*

AA

**

**

25%

32%

13%

27%

21%

32%

33%

26%

28%

20%

*

*

**

*

*

*

*

**

**

2%

2%

9%

4%

2%

0%

2%

2%

-

1%

*

*

**

*

*

*

*

**

**

60

65

35

128

125

101

58

273

9

26

50

45

34

119

116

94

52

251

12

21

27%

32%

39%

24%

30%

40%

40%

32%

32%

37%

*

*

**

*

*

R*

*

**

**

53%

32%

41%

51%

46%

47%

49%

52%

56%

40%

*

*

**

*

*

*

*

AA

**

**

17%

19%

11%

15%

15%

10%

11%

11%

12%

17%

*

*

**

*

*

*

*

**

**

4%

16%

9%

10%

8%

4%

-

5%

-

6%

*

N*

**

U*

U*

*

*

**

**

60

65

35

128

125

101

58

273

9

26

50

45

34

119

116

94

52

251

12

21

43%

48%

46%

44%

39%

48%

51%

43%

48%

52%

*

*

**

*

*

*

*

**

**

48%

35%

44%

43%

52%

34%

46%

45%

52%

37%

*

*

**

*

T*

*

*

**

**

9%

15%

4%

8%

7%

18%

4%

10%

-

11%

*

*

**

*

*

R.S.U*

*

**

**

-

1%

5%

5%

2%

0%

-

2%

-

-

*

*

**

*

*

*

*

**

**

60

65

35

128

125

101

58

273

9

26

50

45

34

119

116

94

52

251

12

21

23%

17%

26%

16%

23%

16%

28%

21%

32%

21%

*

*

**

*

*

*

*

**

**

36%

36%

52%

43%

41%

47%

59%

49%

41%

44%

*

*

**

*

*

*

S*

AA

**

**

32%

34%

10%

25%

25%

33%

11%

23%

27%

25%

*

*

**

*

*

U*

*

**

**

9%

13%

13%

17%

11%

5%

2%

8%

-

10%

*

*

**

T.U*

U*

*

*

**

**

60

65

35

128

125

101

58

273

9

26

50

45

34

119

116

94

52

251

12

21

35%

41%

37%

38%

33%

39%

33%

40%

12%

49%

*

*

**

*

*

*

*

**

**

30

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