Module 1 – Domain I - UH
Explain how a marketer of baking soda may attempt to attract more than one market segment. Some consumers buy baking soda as a baking ingredient and some consumers buy baking soda to use as a deodorizer, for example. The marketer will focus on both uses in the marketing mix, such as how the product is promoted. (p. 48; Challenging; LO4) ................
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