Baltimore’s MEDIA KIT2020 CHILD

[Pages:5]Baltimore's

CHILD PRINT

SEPTEMBER 2019

FEBRUARY 2019



TECHNOLOGY

in the

Classroom

Summer Camps

SEE PAGE 30

CAMP FAIR ? FEB. 24

Arts & SEEPAGE51

Education TEACHING BOYS IN THE

ISSUE

#METOO ERA

Readers' Choice

IS BACK



FOOD ALLERGIES

ONE MOM'S FIGHT

SpoOUrR ts ISSUE

10

BOOKS to

Love

Lets Travel

A WEFEOKREPNADRGENETTASWAY

APRIL 2019

CAMP GUIDE SEE PAGE 42

MEDIA KIT2020

DIGITAL

magazine

147,000

READERS 3.5 pass-along rate

42,000

COPIES over 300 newsstand

locations

36,335

WEBSITE PAGE VIEWS

13,054

E-NEWS SUBSCRIBERS

.com

34 & FEMALE

AVERAGE READER

5,844

FACEBOOK FOLLOWERS

Ancillary General Excellence

Overall Writing Calendar of Events Family Matters Ancillary Feature Writing Ancillary Overall Writing Best Bloggers

Child Development & Parenting Issues

General Feature Writing

Special Series

Best Bloggers

Briefs/Short Stu Special Series

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Special Section

Interior Illustration Interior Photography Single Page Design Special Section

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2020 EDITORIAL CALENDAR

PUB DATE JANUARY FEBRUARY MARCH

APRIL MAY

THEME Camps, Indoor Fun Camps and Summer Programs | Valentine's Day Camp Fair -- February 23 Youth Arts|Education

Health & Fitness/Sports | Easter & Passover Events Party | Teachers of the Year, Mother's Day

GUIDES

Overnight Camps Camps and Summer

Programs, Open House Dates

Camp, Family Entertainment

Sports, Camp

Party

SPECIAL ADVERTISING SECTION & SPOTLIGHT

School Open Houses Spotlight on Camps

Camps

Spotlight on Camps Spotlight on

Dentists/Orthodontists

SALES DEADLINE December 11 January 15

February 12

March 11 April 15

CAMERA READY ADS DUE

December 13 January 17

February 14

March 13 April 17

JUNE

Summer Fun with Expanded Calendar Pregnancy | Father's Day

Pregnancy Guide

Spotlight on OB/GYN & Pediatrics

May 13

May 15

JULY

Special Needs | Readers Choice

AUGUST

Back-to-School

SEPTEMBER

Education | The Arts | Dance | Theatre

OCTOBER

Private Schools | Halloween Happenings Mom Health Education Fair -- October 18

OCTOBER

BMore Inclusive, A Stand-alone Resource Guide

SPECIAL EDITION for Families of Children with Special Needs

NOVEMBER

Preschool and Day Care | Santa Sightings Charitable Giving

DECEMBER

Holiday Happenings | Gift Guide Charitable Giving | Family Health

Special Needs

Open House Dates, Back-to-School Guide,

Medical, Aftercare

Arts, Open House Dates, Education Guide

Spotlight on Special Needs

Spotlight on Arts & Education

Spotlight on Preschool

June 17 July 15 August 12

June 19 July 17 August 14

Private Schools

September 9 September 11

Open House Dates

Spotlight on Special Needs

Spotlight on Preschool

August 26 October 14

August 28 October 16

Holiday Gift Guide

November 11 November 13 All themes subject to change.

2020

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REV 090419

Sunday, February 23

Sunday, October 18

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AUDIENCE AND DEMOGRAPHICS

Each issue of Baltimore'sChild

focuses on different topics that Baltimore parents need or want

information on.

CARROLL

HARFORD

BALTIMORE

HOWARD

ANNE ARUNDEL

BALTIMORE CITY

147,000

36,335

$78,000

42,000

READERS

3.5 pass-along rage

PAGE VIEWS

on each month

INCOME

for median family

COPIES

printed each month

87% are college educated

89% are between the ages of 25 and 54 76% are the primary household shopper

95% USE ADVERTISING

to make purchasing

decisions

the average reader is female and 34

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DIGITAL ADVERTISING STATS

Website Statistics (Monthly Average)

Visits Page views Avg. time Pages/Visit

16,021 36,335

2:06 2.35

BC Monthly E-Letter

Subscribers

13,054

Open Rate

6.2%

Click Through Rate

3.7%

Scheduled for first & third Wednesday each month

Social Media Followers

baltimoreschild baltimoreschild baltimoreschild baltimoreschild

5,844 1,521

543 963

Web Ad Statistics (Monthly Average)

Banner Impressions Clicks Click Through Rate

38,000 69

0.18%

Tile Impressions Clicks Click Through Rate

38,000 37

0.1%

Jumbo Tile Impressions Clicks Click Through Rate

38,000 27

0.07%

BC Monthly E-Blast

Subscribers Open Rate Click Through Rate

13,054 7.8% 4.2%

*Updated October 2019

Weekend Fun, Navigating School Options for Special Needs, and ... Having trouble viewing this email? Click here

...

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REV 102319



baltimoreschild

eblast

B'More Social Apr. 11th-14th

Do you have some free time this weekend? Grab the kids and head out for some fun with these family-friendly adventures, from Froggy night hikes at the Marshy Point Nature Center to the Baltimore Kids Market at R. House.

Read More

1 of 3

4/15/19, 12:41 PM

enewsletter

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REV 090419

ADVERTISING SPECIFICATIONS

Print

AD PREPARATION All ads must be made with 100% Black, no rich Blacks. If color, ads must be CMYK with Black at 100%. Ink density should be 240 maximum. All ads must have a border around them.

AD SUBMISSION Digital files only, no film or prints accepted. Submitted files must be compatible with Macintosh OS. No Windows or Publisher documents will be accepted. We accept the following: Adobe PDF PREFERRED. A ll fonts embedded. 100% Black or CMYK process with Black 100%.

High Resolution/Press Quality optimized. Adobe InDesign CS 2019 or earlier. All linked files and fonts. Adobe Illustrator CS 2019 or earlier. 300dpi/CMYK, fonts converted to outlines. Adobe Photoshop CS 2019 or earlier saved as psd file. 300dpi/CMYK or Grayscale. Any image saved as a Halftone should be 300 dpi and the input level changed to 240 (default in Photoshop is 255). Please check your darkest areas using the navigator/information levels in Photoshop. This will prevent the ink gain on the presses from spreading too much. No spot colors. All Blacks must be 100% black.

UNACCEPTABLE FORMATS. We will not accept ads in Microsoft Word or Publisher. If you are submitting text to be typeset by Baltimore's Child, all images should be sent separately, not embedded in the Word file. Any fonts supplied by an advertiser on a PC must accept a substitute font.

Online

SPECIFICATIONS FOR DIRECTORY LOGOS Directory Logos will appear above the advertiser's business name in the appropriate directories. Logos should be JPG or GIF files measuring 75 pixels high. Width will be proportional (400 pixels max). Baltimore's Child can resize logos that are sent in a PDF, GIF or JPG file, if necessary.

BANNER ADS ON Banner Ads should measure 330 pixels wide by 75 pixels high Format: GIF or Animated GIF

SPECIFICATIONS FOR TILE ADS ON Size: Tile ads should measure 150 pixels X 150 pixels Format: GIF or Animated GIF file

SPECIFICATIONS FOR SPONSORSHIP AD IN BALTIMORE'S CHILD E-NEWS Size: 600 pixels wide by 90 pixels high Format: JPG or GIF

SPECIFICATIONS FOR BALTIMORE'S CHILD E-BLAST Size: 600 pixels wide x 1115 pixels high Format: JPG, GIF or HTML

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