The Barber Model Canvas
The Barber Model Canvas
Designed for:
Designed by:
Barber
On: dTd/memx/tyyyy Iteration T# ext
Key Partners
- Key partners: Haircut establishments, preferably chains. -Key Suppliers: Our suppliers are ourselves, and we pride ourselves on that. Key Resource: The customers. They are the ones that are driving the sales because they don't know what haircut they want. We are also acquiring their rep. If they do bad, we do bad. If they do well, we do well. -The key activities partners will have to perform is providing good haircuts and being true to the app otherwise it will fail. -Reach out to more of salons instead of just barbers and chain places. -Reach out to female haircutters as well as male and get their feedback on women's options
Key Activities
-Good user interface, marketing, and coding skills -App Store, then to the consumer -Making sure customers are satisfied with haircut, app is updated and bug-free,- Independent Barbers
-Speak with local barbers and salons to identify their personal experience with customer issues.
-Survey more potential customers and various age ranges to find what they look for in a barber.
Key Resources
What Key Resources do our Value Propositions require? Our Distribution Channels? Customer Relationships? Revenue Streams?
Key resources include making a strong app and locking down a customer market that will truthfully review and rate our barbers. Learning from shop owners about what problems or questions their customers often have also listening to customer feedback about their preferences
Value Propositions
-Allow the customer to have a fresh customer experience and reduce the gap of communication between the barber and the customer -Allow the customer to have a more customizable haircut that is tailormade to them -Allow customers to move to new locations and find a new barber -We want to create a network where barbers can truthfully -Allow customers to confidently choose their hairstyle
Customer Relationships
-Provide quick and reliable service in helping with haircut options to customers
-Establish reliability with customer service information, always having power to find a place to get a haircut with a quality barber
-The relationships between the app creators and the customers as well as the barbers and the customers are costly in regards to the customer satisfaction and response to the app in the haircut world.
-Ensure partnered barbers are also benefiting from our app.
Channels
-Social Media, Geofilter, word of mouth, company advertisement, ads in newspaper/around campus -After a haircut, the customer rates the experience, barber, and haircut - Customers subscribe to monthly emails regarding app updates
Customer Segments
We would be creating value for people who do not have a consistent and barber and desire one.
Value would also be created for the company as the company could see critiques and comments on the business and could make corrections to amend that.
Our main target customers would be college students who are thrust into a new environment and many have no clue where to get a quality haircut. Frequent long term travelers would also be a target customer.
Cost Structure
What are the most important costs inherent in our business model? Which Key Resources are most expensive? Which Key Activities are most expensive?
Most expensive costs include development, maintenance, and marketing of the app.
Revenue Streams
For what value are our customers really willing to pay? For what do they currently pay? How are they currently paying? How would they prefer to pay? How much does each Revenue Stream contribute to overall revenues?
Take 20% of revenue per haircut for haircuts scheduled through Barber Our main revenue comes from the companies we partner with. Independent barber shops can pay to be advertised in local areas
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