California State University, Long Beach

New Zima rolls into stores by next April with citrus, pineapple citrus and tangerine flavors in twist-cap glass bottles. The relaunched look could include bright fruit and sunburst colors on packaging, and "It's electro-liscious" is a possible tagline. Out of home, Internet, PR and coupons will support Zima's drinkable refreshment angle. ................
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