Business Course Descriptions



Business CoursesIntroduction to Business – BUS 111Survey of modern US business, analyzing organization and types of businesses, major business functions, business and the environment, roles played by business and consumers in the economy and various economic systemsCourse Objectives: The objectives of the course are for students to:1.Introduce students to variables found in the internal and external business environment.2.Introduce students to the five disciplines of business.3.Assist students in learning the terminology of business.4.Introduce students to the mechanics and dynamics of organizations.5.Introduce students to the role of business in our global society.6.Introduce students to E-Commerce and basic internet applications in business.7.Assist students in determing the right degree and career field.8.Introduce students various pricing strategies.9.Introduce students to business ethics and social responsibilityStudent Learning OutcomesUpon completion of this course, student will be able to:1 Use business vernacular2 Analyze the internal and external environment by doing a Strengths, Weaknesses, Opportunities and Threats Analysis, (SWOT)3 Submit a completed Trial Commitment and Degree Commitment4 Define the five disciplines of business5 Recognize the ramification of various organizational structures6 Recognize different business strategies for getting into the global market7 Apply the correct marketing pricing strategy to a hypothetical situation 8 Search the internet to solve cases. 9 Use micro-soft word to produce reports. 10 Apply ethical behavior, legal and social responsibility to hypothetical casesFinancial Accounting - BUS 181Students study the forms of business organization and the common transactions entered by businesses. The emphasis is on understanding and applying basic accounting principles and other concepts that guide the reporting of the financial condition and operating results of a business; how to analyze and interpret historical financial statements as well. The primary content of the class will focus on current assets and liabilities, long term assets and liabilities, corporations’ cash flow statements and financial statement analysisCourse Objective: The following performance objectives are provided as guidelines to the learning activities planned: The learner will list and define in writing the basic processes of financial accounting as follows:1 The role of accounting in business and public institutions2 Analysis of various financial transactions3 Understanding the accounting cycle4 The necessity of analysis of accounting systems and cash flow management5 Understanding the nature of assets6 Analysis of accounting for private and public corporationsMarketing – BUS 231Examines the functions and objectives of marketing. Includes flow of industrial and consumer goods through the marketing system, and the role of the consumer, the product, the market, the pricing policies, promotion and distribution methods.Course Objectives:1 Describe the function of marketing and how companies attract new consumers and retain current customers through relationship marketing.2 Build a common marketing vocabulary.3 Explain the role of strategic planning in marketing and the ways in which a company’s micro and macro environments affect its ability to meet the needs and wants of its customers.4 Describe how consumers, businesses, and members of the institutional market make buying decisions and how cultural, social, personal and psychological factors influence consumer buying behavior.5 Explain the need for market segmentation and characteristics of an effective market segment6 Define the types of consumer and industrial products and services, and explain the major decisions within product strategy, including branding, product quality, and warranties7 Identify the factors that influence pricing strategy and describe cost based (including markup pricing and breakeven analysis), perceived value, and buyer based pricing8 Describe the elements of the promotional mix, and compare and contrast the advantages and disadvantages of each.9 Identify the people who start a small business and describe why some succeed and some fail10 Identify and discuss the four (4) elements of the marketing mix and make the student’s aware of their importance in developing a marketing strategy11 Explain how most products have a product life cycle and how it leads to new product developmentMeasurable Student Learning Outcomes:Upon completion of this course, student will be able to1 Integrate critical thinking as a foundation of effective decision making.2 Differentiate the ethical and social responsibilities of marketing.3 Demonstrate effective team, communication, technology skills.4 Demonstrate knowledge in operational and strategic concepts and tools of marketing.5 Demonstrate the use of technology to solve basic marketing and business problems.6 Describe the marketing functions of selling, promotion, and distributionPersonal Finance – BUS 244Personal investment programs including the sources and uses of investment information. Writing assignments, as appropriate to the discipline, are part of the courseCourse ObjectivesThis course is an analysis of how business works. The establishing, operating and managing of today’s business are explored by studying successful effective business practices and analyzing the success of certain companies. Specific topics: financing, marketing, economics, sales, production control, ethics and the importance of effective managementStudent Learning Outcomes: Upon successful completion of the course, students will be able to:1. Use appropriate tools and resources in budgeting and tax planning.2. Understand principles of banking, credit and money management.3. Use decision-making regarding financing large purchases.4. Understand insurance planningBusiness Communication – BUS 284Study of communication (including motivation, perception, language, distortions, organizations, listening) and its role in the administrative process. Patterns of mis-communications (such as by-passing, deception, generalizations, association, labeling) are examined for better understanding of communication process and to improve organizational environment. Consideration given to the psychological impact of various communications media. Writing assignments, as appropriate to the discipline, are part of the courseCourse Objectives: The objectives of the course are for students to:1. Understand the importance of communication being appropriate and effective in business2. Identify factors that affect the types and amount of communicating3. Identify how business communication is a form of problem solving4. Understand the contexts for each act of business communications and the processStudent Learning Outcomes: Upon satisfactory completion of this course, the student will be able to:1. Prepare appropriate type of communication in various business situations2. Determine the main challenges facing business communications3. Distinguish when formal and informal use of communication is most effective in business4. Summarize the business communication process ................
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