COURSE OUTLINE - PRINCIPLES OF MARKETING …

Required text: Basic Marketing, 15th edition, by Perreault and McCarthy, plus additional readings on reserve in library. Text Date . I. Introduction. A. Marketing and the “Marketing Concept” 1/2. B. Consumer vs. Business-to-Business Marketing Ch. 1, 2, Appendix A (p. 625) 1/4. Appendix C (p. 651) II. The Innovation Function ................
................