INTRODUCTION

[Pages:25]INTRODUCTION

Do you remember the first time you've discovered the wonderland of Youtube? I do. Back in 10th grade, I managed to overhear the majority of math classes. It wasn't the smartest decision, but we have all been there pretending that we listen. I was always great at algebra. But the night before the exam I didn't know what to do. I guess we also have been there pretending that we are doing our homework. I googled and discovered thousands of videos of people explaining step by step how to solve integrals and differentiation problems. Who knew that somebody would actually spend their time making those great tutorials.

Later during university days, I took Harvard online courses available for free. I've learned to make money on Forex in a span of a few months from YouTube videos. During my early career, guess what? I opened YouTube to learn new skills I didn't have.

"70% of millennial users watch YouTube videos to learn how to do something new or learn about something they're interested in."

Many people now come to YouTube to learn or digest cool content online for free. As a millennial, I don't have a TV at home. I am not the only one. One of the reasons why smart TVs now have Youtube integrations.

If you are still here, reading my side story. Keep reading. !

This personal story of mine is essential to explain this to you: content consumption behavior is changing. And your YouTube online presence can become a powerful marketing channel. My example is only a small sample of other millions of people who behave in the same way.

Your goal as a business owner or a marketer is to turn the hunger for good content and bring your target audience to your profile. Believe me, in a platform where 400 videos are uploaded every minute ? competition is hard. It is the reason why your videos don't accumulate traffic or desired subscribers number.

"You invest your money, time and effort into creating YouTube video content and only 500 people watch it. The situation is more common than you anticipate. 90% of business profiles see the same problem."

Let's discover together how your content can outperform YouTube competitors, what content you should be creating and what else is essential for your growth.

It was a long introduction (I know...), so without further ado, let's begin!

HOW TO OUTPERFORM YOUTUBE ALGORITHM?

More than 70% of the time spent on YouTube is spent watching what the algorithm recommends, according to the company's CPO, Neal Mohan.

The longevity of video, what it is about, time of posting, keywords in metadata and call to actions can affect not just one video popularity, but the whole channel's success.

YouTube algorithm detects each users watching patterns and create an endless stream of videos that users would want to watch, creating addicting watching behavior. Only in mobile average usage time is 60 minutes!

Let's stop for a while and talk about those patterns for a bit (they are vital). Here are the things that the algorithm detects.

1. What does a user watch and what doesn't? What kind of videos does person rewatch? 2. How long people spend on your videos? Do they bounce back after a few minutes or do they

watch till the end? 3. How quickly a video becomes popular and "trendy", it's the rate of growth 4. How new or old is the video 5. How often a channel uploads a video 6. Engagement rates. Do people like, dislike or share the video? 7. Do people ban your videos from search recommendations?

Knowing this information you can optimize your channel to make your videos more likely to be discovered by the target audience:

Keywords: Use the right tags to help YouTube algorithm understand what your video is about.

Video description and headlines: Use Google AdWords to discover keywords that your audience is using to find information. Use those keywords in description and headline.

Use hashtags: It is a relatively new feature. YouTube hashtags work in the same as in any other social media.

Watch time: Encourage viewers to watch until the end. It can be done by mentioning a surprise at the end of the video or adding funny videos so that people would anticipate the ending.

"In order to understand how to grow YouTube subscribers number, you should understand not only how the algorithm works, but also how to create content that resonates with your audience."

The best scenario is to attract viewers to your page, make them "Bing watch" your videos, engage with them and then encourage to subscribe. Your videos automatically will appear in search results driving you more views.

The logic is simple to build high-quality content and attractive profile to magnet YouTube users around your company brand. You can use the platform to promote your product, core values, sell experience and emotions buyers have with your product and moreover get to know your brand better.

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