POR QUÉ LITTLE DEBBIE®? - McKee

WHY LITTLE DEBBIE??

POR QU? LITTLE DEBBIE??

WHY LITTLE DEBBIE??

Hispanics buy more Little Debbie than Bimbo and Marinela combined. 52% of US BSG Buying Hispanic Households purchase Little Debbie while only 19% purchase Bimbo/Marinela.

52%

19%

Little Debbie

Bimbo/Marinela

Total Hispanic Household Penetration, United States, %

Source: Nielsen Homescan, latest 52 weeks ending January 1, 2022

WHY LITTLE DEBBIE??

?Los Hispanos compran m?s Little Debbie que Bimbo y Marinela juntos!

52% de Hogares Hispanos compran Little Debbie, mientras solo 19% compran Bimbo/Marinela.

52%

19%

Little Debbie

Bimbo/Marinela

Porcentaje de Hogares Hispanos en EstadosUnidos que compran cada marca.

Fuente: Nielsen Homescan, latest 52 weeks ending January 1, 2022

WHY LITTLE DEBBIE??

Hispanics already trust the Little Debbie brand.

They associate the Little Debbie brand with:

Taste

Product Variety

A Well Known Brand

Quality

Value

Trust

The brand name, logo and "Since 1960" claim can create a sense of tradition, inspiring confidence in the LD brand and quality.

Source: Culturati 2016 U.S. Hispanic Qualitative Research Regarding Little Debbie

WHY LITTLE DEBBIE??

Los Hispanos ya conf?an en la marca Little Debbie.

Ellos asocian la marca Little Debbie con:

Sabor

Variedad

Una marca reconocida

Calidad

Valor

Confianza

La referencia en cuanto al nombre de la marca, el logo y "Desde 1960" puede crear un sentir de tradici?n, inspirando confianza en la calidad de la marca Little Debbie.

Fuente: Culturati 2016 U.S. Hispanic Qualitative Research Regarding Little Debbie

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