GOVERNMENT OF THE DISTRICT OF COLUMBIA DEPARTMENT OF BEHAVIORAL HEALTH ...

GOVERNMENT OF THE DISTRICT OF COLUMBIA DEPARTMENT OF BEHAVIORAL HEALTH

CONTRACTS AND PROCUREMENT SERVICES

REQUEST FOR QUOTATIONS (RFQ)

RM-16-RFQ-050-BY4-SDS Marketing Campaign to Raise Awareness for District Mental Health Resources

The Department of Behavioral Health (DBH) is seeking a qualified Contractor to execute a media planning and buying campaign as specified in the Requirements of the RFQ. The proposed campaign shall include creative design of digital marketing material and event promotions. The proposed campaign shall be urban-based and focus on raising awareness about the availability of Mental Health Resources for District residents.

Opening Date: Closing Date:

Thursday, February 4, 2016 Thursday, February 11, 2016 at 2:00 P.M. EST

To obtain a copy of this Request for Quote (RFQ), contact Silvia D. Silverman, Supervisory Contract Specialist, at (202) 671-3179 or by email at silvia.silverman@.

Please return completed quote to Ms. Silvia D. Silverman via hand delivery, U.S. Postal Service (Mail), or Email to:

Department of Behavioral Health Contracts and Procurement Services 64 New York Avenue, NE, Second Floor (West) Washington, DC 20002 or via e-mail at. silvia.silverman@.

Any and all questions pertaining to this RFQ shall be submitted in writing no later than Three (3) days prior to the closing of this solicitation to:

Samuel J. Feinberg, CPPO, CPPB Cluster Health Services, Chief Contracting Officer,

Office of Contracting & Procurement Department of Behavioral Health

64 New York Avenue, NE, Second Floor Washington, DC 20002 (202) 671-3188 ? Office

Email: Samuel.feinberg@

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Marketing Campaign to Raise Awareness for District Mental Health Resources

RM-16-RFQ-050-BY4-SDS

DISTRICT OF COLUMBIA DEPARTMENT OF BEHAVIORAL HEALTH (DBH) SOLICITATION, OFFER AND AWARD

SECTION A

1. ISSUED BY/ADDRESS OFFER TO:

2. PAGE OF PAGES:

1 OF 35

DISTRICT OF COLUMBIA

3. CONTRACT NAME & NUMBER:

DEPARTMENT OF BEHAVIORAL HEALTH

CONTRACTS AND PROCUREMENT SERVICES 64 NEW YORK AVENUE NE 2ND FLOOR

4. SOLICITATION NUMBER:

RM-16-RFQ-050-BY4-SDS

WASHINGTON, DC 20002

5. DATE ISSUED:

February 4, 2016

6. OPENING/CLOSING TIME:

February 4, 2016/

February 11, 2016

7. TYPE OF SOLICITATION:

8. DISCOUNT FOR PROMPT PAYMENT:

[x] Request for Quotation

NOTE: IN SEALED BID SOLICITATION "OFFER AND THE CONTRACTOR" MEANS "BID AND BIDDER"

10. INFORMATION NAME:

TELEPHONE NUMBER:

B. E-MAIL ADDRESS:

CALL

Samuel J. Feinberg, CPPO, CPPB

202-671-3188

Samuel.Feinberg@

Cluster Health Services, Chief Contracting Officer,

Office of Contracting & Procurement

11. TABLE OF CONTENTS

(X) SEC.

DESCRIPTION

PAGE(S) (X) SEC.

DESCRIPTION

PAGE(S)

PART 1 ? The Schedule

PART II ? Contract Clauses

x A

Solicitation/Contract Form

1

x I

Contract Clauses

36-43

x B

Supplies/Services and Price/Costs

2-8

PART III ? List of Documents, Exhibits and Other Attach

x C

Description/Specs/Work Statement

9-15

x J

List of Attachments

44

x D

Packaging and Marking

16

PART IV ? Representations and Instructions

x E

Inspection and Acceptance

17-19

K

Representations, Certifications and

x F

Deliveries or Performance

20

other Statements of The Contractors

x G

Contract Administration

21-27

L

Instructions, Conditions & Notices

to The Contractors

x H

Special Contract Requirements

28-35

M

Evaluation Factors for Award

OFFER (TO BE COMPLETED BY THE CONTRACTOR) 12. In compliance with the above, the undersigned agrees, if the offer is accepted within 17_calendar days (unless a different period is inserted by the

Contractor) from the date for receipt of offers specified above, that with respect to all terms and conditions by the DBH under "AWARD" below, this offer

and the provisions of the RFQ/RFP/IFB shall constitute a Formal Contract. All offers are subject to the terms and conditions contained in the solicitation.

13. ACKNOWLEDGEMENT OF AMENDMENTS

AMENDMENT NO:

DATE:

(The Contractor acknowledge receipt of amendments to the

SOLICITATION for The Contractors and related documents

numbered and dated):

14. NAME AND ADDRESS OF THE CONTRACTOR:

15. NAME AND TITLE OF PERSONAL AUTHORIZED TO SIGN OFFER: (TYPE OR PRINT)

AREA CODE:

14A. TELEPHONE NUMBER:

NUMBER:

EXT:

15A. SIGNATURE:

AWARD (To be completed by the DBH)

16. ACCEPTED AS TO THE FOLLOWING ITEMS:

17. AWARD AMOUNT:

15B. OFFER DATE:

18. NAME OF CONTRACTING OFFICER: (TYPE OR PRINT) Samuel J. Feinberg, CPPO, CPPB Cluster Health Services, Chief Contracting Officer, Office of Contracting & Procurement

19. CONTRACTING OFFICER SIGNATURE: 20. AWARD DATE:

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Marketing Campaign to Raise Awareness for District Mental Health Resources

SECTION B

RM-16-RFQ-050-BY4-SDS

SUPPLIES OR SERVICES AND PRICE TABLE OF CONTENTS

CLAUSE NO.

CLAUSE TITLE

PAGE NO.

B.1

PURPOSE OF SOLICITATION

3

B.2

CONTRACT TYPE

3

B.3

PERIOD OF PERFORMANCE

3

B.4

ORDERING PROCEDURE

3

B.5

PRICE SCHEDULE

4

2

Marketing Campaign to Raise Awareness for District Mental Health Resources

RM-16-RFQ-050-BY4-SDS

SECTION B CONTRACT TYPE, SUPPLIES OR SERVICES AND PRICE/COST

B.1 PURPOSE OF SOLICITATION

The District of Columbia Department of Behavioral Health (DBH) seeks the services of a qualified Contractor to execute a media and marketing Mental Health Service Awareness Campaign as specified in Section C of this Solicitation. The Mental Health Marketing campaign shall include creative design of radio advertisements, digital marketing material and event promotions. The proposed campaign shall be urban-based and shall focus on raising awareness about Mental Health, the availability of resources and encouraging attendance to Mental Health System of Care (SOC) related events.

B.2 CONTRACT TYPE

The District contemplates one (1) Firm Fixed Price Contract to provide the materials described in Section B.5 Pricing Schedule and Section C, Statement of work, in accordance with 27 DCMR, Chapter 24.

B.3 PERIOD OF PERFORMANCE

The Period of Performance (POP) for this Contract shall be for One (1) Year from Date of Award with Four (4) One Year Options.

B.4 INSTRUCTIONS FOR RESPONDING TO THIS REQUEST FOR QUOTATION (RFQ) PROCUREMENT Response to Solicitation requires completion of the Section A (page 1) and the Schedule B Pricing Sheets (page 4); proof of Commercial Insurance along with the completion of all required Compliance Documents (Tax Certification Affidavit, Equal Employment Opportunity Package, Bidder/Offeror Certification). Please return all completed documents and attachments to the following Contract Specialist:

Silvia Silverman, CPPB Department of Behavioral Health Contracts and Procurement Services 64 New York Avenue, NE -- 2nd Floor Washington, DC 20002 Telephone: 202-671-3179 / Fax 202-671-3395 or Electronically Silvia.Silverman@

B.5 ORDERING PROCEDURES

Delivery or performance shall be made only as authorized by orders issued in accordance with ordering instructions from the District. The Contractor shall furnish to the District, when and if ordered, the supplies or services specified in the Section C as agreed upon in the Contract.

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Marketing Campaign to Raise Awareness for District Mental Health Resources

RM-16-RFQ-050-BY4-SDS

B.5.1 PRICE SCHEDULE

The Contractor shall provide a quote on ALL or none of the following Contract Line Item Numbers (CLIN) 0001through 0006 as described below for the Base Year and Each One Year Option.

B.5.1.1 BASE YEAR

CLIN

SUPPLIES/SERVICES

QTY

Content Development- Develop content to bring awareness 1

to mental health issues to youth and families in the District

of Columbia as well as campaign-related event locations.

Develop a 30 second and a 15 second version of Each

001

Child/Youth and Adult targeted Radio Scripts in English/Spanish

Develop a Child/Youth and an Adult version of each Public Service Announcement (PSA).

UNIT Each

UNIT EXTENDED

PRICE

PRICE

Creative and Project Management Services ? Creative

1

Each

meetings and copy writing. Present (2) radio scripts, (2)

002 PSAs and (2) digital ad concepts to include storyboarding,

concept presentation and copy writing.

Translation Services - Develop/Provide radio and Digital

1

Ads with the approved messaging strategy for DBH

003 Stakeholders and targeted Audience Groups in English and

Spanish.

Each

Deliverables - Provide (2) radio scripts, (2) PSAs and (2)

1

Each

digital ad concepts to include storyboarding, concept

004

presentation and copy writing in accordance with Section C. Contractor to provide all necessary labor, materials,

equipment and supervision. Services include meeting,

revisions and final templates for DBH.

Digital Execution - Develop concepts for placement on

2

Each

005 target radio stations as well as mobile applications. Create Two (2) concepts to be rotated over a four week time frame.

(Concept)

Event Coverage - Live (or cutaway) coverage of (4) Mental 4

Each

006 Health System of Care (SOC) events by a local Radio

Live

Personality

Coverage

TOTAL BASE YEAR

$

______________________________ Print Name of Business/Organization

____________________________ Signature of Authorized Personnel

________ Date

______________________________ Print Name of Authorized Personnel

____________________________ Title of Authorized Personnel

4

Marketing Campaign to Raise Awareness for District Mental Health Resources

B.5.1.2 OPTION YEAR ONE (OY1)

RM-16-RFQ-050-BY4-SDS

CLIN

SUPPLIES/SERVICES

1001

Content Development- Review and revise existing content to bring awareness to mental health issues to youth and families in the District of Columbia as well as campaignrelated event locations. Develop a 30 second and a 15 second version of Each Child/Youth and Adult targeted Radio Scripts in English/Spanish

Develop a Child/Youth and an Adult version of each Public Service Announcement (PSA).

1002

Creative and Project Management Services ? Creative meetings and copy writing. Present (2) radio scripts, (2) PSAs and (2) digital ad concepts to include storyboarding, concept presentation and copy writing.

QTY 1

1

UNIT Each

Each

UNIT EXTENDED

PRICE

PRICE

Translation Services - Develop/Provide radio and Digital

1

Ads with the approved messaging strategy for DBH

1003 Stakeholders and targeted Audience Groups in English and

Spanish.

Each

Deliverables - Provide (2) radio scripts, (2) PSAs and (2)

1

Each

digital ad concepts to include storyboarding, concept

1004

presentation and copy writing in accordance with Section C. Contractor to provide all necessary labor, materials,

equipment and supervision. Services include meeting,

revisions and final templates for DBH.

Digital Execution - Develop concepts for placement on

2

Each

1005 target radio stations as well as mobile applications. Create Two (2) concepts to be rotated over a four week time frame.

(Concept)

Event Coverage - Live (or cutaway) coverage of (4) Mental 4

Each

1006 Health System of Care (SOC) events by a local Radio

Live

Personality

Coverage

TOTAL OPTION YEAR ONE (OY1)

$

______________________________ Print Name of Business/Organization

____________________________ Signature of Authorized Personnel

________ Date

______________________________ Print Name of Authorized Personnel

____________________________ Title of Authorized Personnel

5

Marketing Campaign to Raise Awareness for District Mental Health Resources

B.5.1.3 OPTION YEAR TWO (OY2)

RM-16-RFQ-050-BY4-SDS

CLIN

SUPPLIES/SERVICES

2001

Content Development- Review and revise existing content to bring awareness to mental health issues to youth and families in the District of Columbia as well as campaignrelated event locations. Develop a 30 second and a 15 second version of Each Child/Youth and Adult targeted Radio Scripts in English/Spanish

Develop a Child/Youth and an Adult version of each Public Service Announcement (PSA).

2002

Creative and Project Management Services ? Creative meetings and copy writing. Present (2) radio scripts, (2) PSAs and (2) digital ad concepts to include storyboarding, concept presentation and copy writing.

QTY 1

1

UNIT Each

Each

UNIT EXTENDED

PRICE

PRICE

Translation Services - Develop/Provide radio and Digital

1

Ads with the approved messaging strategy for DBH

2003 Stakeholders and targeted Audience Groups in English and

Spanish.

Each

Deliverables - Provide (2) radio scripts, (2) PSAs and (2)

1

Each

digital ad concepts to include storyboarding, concept

2004

presentation and copy writing in accordance with Section C. Contractor to provide all necessary labor, materials,

equipment and supervision. Services include meeting,

revisions and final templates for DBH.

Digital Execution - Develop concepts for placement on

2

Each

2005 target radio stations as well as mobile applications. Create Two (2) concepts to be rotated over a four week time frame.

(Concept)

Event Coverage - Live (or cutaway) coverage of (4) Mental 4

Each

2006 Health System of Care (SOC) events by a local Radio

Live

Personality

Coverage

TOTAL OPTION YEAR TWO (OY2)

$

______________________________ Print Name of Business/Organization

____________________________ Signature of Authorized Personnel

________ Date

______________________________ Print Name of Authorized Personnel

____________________________ Title of Authorized Personnel

6

Marketing Campaign to Raise Awareness for District Mental Health Resources

B.5.1.4 OPTION YEAR THREE (OY3)

RM-16-RFQ-050-BY4-SDS

CLIN

SUPPLIES/SERVICES

3001

Content Development- Review and revise existing content to bring awareness to mental health issues to youth and families in the District of Columbia as well as campaignrelated event locations. Develop a 30 second and a 15 second version of Each Child/Youth and Adult targeted Radio Scripts in English/Spanish

Develop a Child/Youth and an Adult version of each Public Service Announcement (PSA).

3002

Creative and Project Management Services ? Creative meetings and copy writing. Present (2) radio scripts, (2) PSAs and (2) digital ad concepts to include storyboarding, concept presentation and copy writing.

QTY 1

1

UNIT Each

Each

UNIT EXTENDED

PRICE

PRICE

Translation Services - Develop/Provide radio and Digital

1

Ads with the approved messaging strategy for DBH

3003 Stakeholders and targeted Audience Groups in English and

Spanish.

Each

Deliverables - Provide (2) radio scripts, (2) PSAs and (2)

1

Each

digital ad concepts to include storyboarding, concept

3004

presentation and copy writing in accordance with Section C. Contractor to provide all necessary labor, materials,

equipment and supervision. Services include meeting,

revisions and final templates for DBH.

Digital Execution - Develop concepts for placement on

2

Each

3005 target radio stations as well as mobile applications. Create Two (2) concepts to be rotated over a four week time frame.

(Concept)

Event Coverage - Live (or cutaway) coverage of (4) Mental 4

Each

3006 Health System of Care (SOC) events by a local Radio

Live

Personality

Coverage

TOTAL OPTION YEAR THREE (OY3)

$

______________________________ Print Name of Business/Organization

____________________________ Signature of Authorized Personnel

________ Date

______________________________ Print Name of Authorized Personnel

____________________________ Title of Authorized Personnel

7

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