CHAPTER 1—CONSUMER BEHAVIOR AND CONSUMER RESEARCH

41. ____ is the comparison of similarities and differences in behavioral and physical aspects of cultures. a. Ethnographics d. Country-of-origin research b. Cross-cultural analysis e. Intermarket analysis c. Cultural empathy ANS: B. 42. The ability to understand the inner logic and coherence of other ways of life and refrain from judging other ... ................
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