Consumer Psychology Diary - Buffalo State College



Consumer Psychology Diary

Week 1

|Date |Product |Location |

|Monday Sept 5 |Big Kat chocolate bar |BSC vending machine |

| |Paper Plates (50 pk) TOPS brand |TOPS Grant street |

| |Plastic cups (100 pk) TOPS brand |TOPS |

| |Napkins (250 pk) Bounty |TOPS |

|Tuesday Sept 6 |Frosted Flakes (with free DVD) |Wal Mart Niagara Falls |

| |Shreddies (with free CD-ROM) |Wal Mart |

| |Cinnamon Toast Crunch (with CD-ROM) |Wal Mart |

| |Luck Charms (with CD-ROM) |Wal Mart |

| |(huge ad in paper for the free DVD / CD-ROM) | |

|Wednesday Sept 7 |Big Kat chocolate bar |BSC vending machine |

| |Buffalo News |BSC bookstore |

|Thursday Sept 8 |Big Kat |BSC vending machine |

|Friday Sept 9 |Dry wall screws 2” |Home Depot St. Cath. |

| |GE light bulbs (100W 3 pack) |Home Depot |

| |Behr Ultra White paint |Home Depot |

|Sat Sept 10 |Mile High Deli sandwich |JJ Kapps St. Cath. |

| |“The Mighty” DVD rental |Jumbo Video Ft. Erie |

| |“Guess how much I love you” lithograph | |

| |Crystal Springs water (18L) |Commisos Ft. Erie |

| |Black Diamond Cheese (700g) |Commisos |

| |1% milk (Nielson 4L) |Commisos |

| |Octoberfest Brats (900g) |Commisos |

| |Jello Pudding Luncheables (Choc/Van) |Commissos |

| |Pepsi 12 pk cans |Commisos |

|Sunday Sept 11 |Swiss Chalet (1/2 chicken dinner) |Niagara Falls |

| |Catarac Bowling |Niagara Falls |

| |Shell car wash (hot wax) |Niagara Falls |

| |(had coupon from Catarac Bowling) | |

| |Shell gas (used air miles) |Niagara Falls |

Big Kat: Its new

Lots of chocolate

Not too sweet

Very satisfied – will buy again

Maybe buy too often though

Only chocolate bar I buy right now

Vending machine is convenient – but expensive

Cereal: Free DVD or CD-ROM this week

I normally buy cereal every week, but bought this brand for the freebies

Found out through newspaper ad

“free” caught my eye – I like free

Not a big Frosted Flakes fan because they’re too sweet & crunchy

I prefer grain cereals but the others are OK for a change

Shell: Get air miles

They seem to be first to lower prices and last to raise

Quick reset of pumps (Pioneer is close but take too long)

They have a quick pay system that saves me time

Satisfied with the gas – Pioneer gets “ping” sometimes in engine

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