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Media Contact: Melody Demel619-234-0345behr@BEHRPRO? RELEASES 2014 COLOR TRENDS FORECAST FOR PROFESSIONAL PAINTERS, CONTRACTORS AND REMODELERSEstablished Manufacturer Provides Industry Professionals with Expert Insight on Upcoming Color Trends SANTA ANA, Calif.—Sept. 23, 2013—Today, BehrProSM, the professional products and services group of Behr Process Corporation, an experienced and trusted supplier of architectural paint and exterior wood care products, introduced its 2014 color trends forecast. BehrPro’s forward-looking color predictions aim to help professionals in the commercial and residential painting, remodeling, building and property management industries better serve their customers by identifying the most sought-after color choices and design styles. Capturing history, pastimes, and influences from nature, the four 2014 color themes, presented by the BehrPro program, unveil 20 new paint colors alongside inspirational design aesthetics. “We’ve witnessed a turn back to basics in the design industry—from consumers taking an interest in crafting their own furniture to featuring a more traditional, art-deco look in their homes,” said Erika Woelfel, director of color marketing for BEHR Paints. “By pulling from the larger themes of each palette, pros can help clients visualize the positive impact of a fresh coat of paint. Whether they’re recommending a soft yellow in living areas to create a warm and energizing atmosphere, or introducing bold accent colors throughout the home, professionals can bring additional value to every project by leveraging color insights.”The 2014 color trends palette from the BehrPro program showcases four unique trends that have been extensively researched and selected by the company’s color experts. The below themes showcase revitalized neutrals that illustrate the warmth of wood and stone work, rich colors that give way to a luxurious “old world” sentiment with a sense of romance and mystery, and cool hues that make for a calming and comfortable sanctuary.Seaside Harmony:?The colors of sun meet surf and sand in a cool palette that soothes the senses with blue-greens, warm peach and a crisp white. BEHR colors: Ocean Liner, South Peach, Miami Weiss, Edgewater, Sky BlueUrban Alternative:?Celebrating time-honored skills and craftsmanship, the natural evolution of industrial modern décor feels more modest, relaxed and attainable through deep browns, grays and an inviting shade of red. BEHR colors: Boho, Offbeat, Film Fest, Hipsterfication, Coffee BarGrand Reign:?To demonstrate distinctive opulence and romantic glamour, rich jewel tones merge to capture the imagination in both masculine and feminine settings. BEHR colors: Imperial Jewel, Coronation, Grand Soiree, Cloisonne Blue, Minuet RoseNatural Avocation:?Bringing the world of science and nature inside, bright shades of green, red and yellow complement neutral, darker tones to add a sophisticated touch to residential and commercial spaces. BEHR colors: Arboretum, Archivist, New Shoot, Sunday Afternoon, Amaryllis “When color isn’t your area of expertise, the trends forecast is an easy way to get up to speed on popular colors and suggested complimentary design elements,” said Colin Jaffe, senior vice president of pro sales for Behr Process Corporation. “When deciding which color palette is most fitting, we recommend evaluating the current state of each environment. Once a client’s preferences are identified—whether their taste is more laid back, elegant, minimalist or modern—you’ve established a seamless transition to making the most fitting color recommendations.” To help professionals better meet customer expectations, the BehrPro program provides a variety of color services, including custom color selection, pinpoint color matching, renderings of color on properties and color materials for any project need. Additionally, through factory tinting services, BehrPro representatives can match a desired shade quickly and precisely with the company’s vast database of more than 3,000 color formulas. More information on the color trends projected for the coming year may be found in the BEHR 2014 Color Trends brochure, available at The Home Depot? stores nationwide.For more details about BehrPro’s commitment to the professional, please visit the company’s website, or connect with the BehrPro program on Facebook at BehrPro and on Twitter: @BehrPro. About Behr Professional Products & Services GroupBehr Process Corporation’s Professional Products & Services Group is dedicated to serving professional painters, contractors and property managers through its BehrProSM program. The program features professional-grade coatings, primers, wood stains and waterproofers including BEHR?, BEHR PREMIUM PLUS ULTRA?, BEHR PREMIUM PLUS?, KILZ PRO-X? paints and KILZ? primers. With advanced products and services—such as free job site delivery where available, convenient will-call pick up, factory tinting, pricing discounts through The Home Depot?, color matching plus renderings, expert customer support and business solutions—BehrPro offers industry professionals the tools and resources to help them simplify and grow their business. Behr’s professional products can be purchased at The Home Depot with more than 1,900 convenient locations nationwide or by contacting a BehrPro representative at 1-877-776-3961. For more information, visit the BehrPro website. Connect with BehrPro on Twitter (@BehrPro), and Facebook. Founded in 1947, Behr Process Corporation is one of the largest suppliers of architectural paint and exterior wood care products to the United States and Canadian do-it-yourself and professional channels. Behr manufactures paints, decorative finishes, primers, stains and surface preparation products, which are sold exclusively at The Home Depot. Behr is a subsidiary of Masco Corporation (NYSE: MAS) and is headquartered in Santa Ana, Calif. ### ................
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