PDF AARP Survey on Lifelong Learning

[Pages:50]AARP Survey on Lifelong Learning

A Division of AARP

Conducted for AARP by Harris Interactive Inc. ? New York, New York ? July 19, 2000

AARP Survey on Lifelong Learning

Harris Interactive Inc. New York, New York

July 19, 2000

AARP Survey on Lifelong Learning

Conducted for AARP by: Harris Interactive Inc.

July 19, 2000

? 2000, AARP 601 E Street, NW, Washington, DC 20049

All rights reserved. Reprinting with permission only.

AARP is the nation's leading organization of people age 50 and older. It serves their needs and interests through information and education, research, advocacy, and community services, which are provided by a network of local chapters and experienced volunteers throughout the country. The organization also offers members a wide range of special benefits and services, including Modern Maturity magazine and the monthly Bulletin.

For more information, contact:

AARP Research Group

Constance Swank, Ph.D., AARP Research Group, 202-434-6173 Albert R. Hollenbeck, Ph.D., AARP Research Group, 202-434-6280

Teresa Keenan, Ph.D., AARP Research Group, 202-434-6274 Linda Fisher, Ph.D., AARP Research Group, 202-434-6304

Acknowledgements:

The research was conducted for AARP by Harris Interactive Inc. David Krane, Senior Vice President; Michele Salomon, Senior Research Associate; and Diana Gravitch, Research Associate, had project responsibility for Harris Interactive, 1-800-575-4749.

Assistance in the preparation of this report came from Roslyn Tartaglione of the AARP Research Group and Annette Norsman, Ph.D., of the National Retired Teachers Association (NRTA), a division of AARP. AARP Research Group staff also assisting were Sonya Gross, Michelle Crepeau, Heather Nawrocki, and Barry Robinson. We would also like to acknowledge AARP staff peer reviewers Joel Reaser, Ph.D., Carol Keegan, Ph.D., Alfred Sommers, Ed.D., Betsy Sprouse, Ph.D., and Janet Erikson for their suggestions and support.

The project was commissioned and sponsored by NRTA, the AARP Health and Wellness Strategic Activity Team, and the AARP Personal Enrichment Strategic Activity Team.

Research Group management oversight was shared by Hugh O'Connor, Katharyn Marks, and Linda Fisher under the direction of Constance Swank.

AARP Survey on Lifelong Learning

Table of Contents

Page #

Executive Summary ...........................................................................................1 Introduction ....................................................................................................................................7 Chapter One: Overall Findings .................................................................................................11

How Adults Typically Learn...............................................................................................11 Best Ways to Learn ................................................................................................................13 Why Older Adults Want to Learn ......................................................................................15 Interest in Various Subjects ................................................................................................17 Preferred Learning Formats.................................................................................................19 Degree of Investment ...........................................................................................................21 Chapter Two: Demographic Variables ....................................................................................25 How Adults Typically Learn...............................................................................................25 Best Ways to Learn ................................................................................................................27 Why Adults Want to Learn ..................................................................................................28 When Adults Want to Use What They Learn...................................................................30 Interest in Various Subjects ................................................................................................31 Preferred Learning Formats.................................................................................................32 Investment of Time...............................................................................................................34 Financial Investment ............................................................................................................35 Chapter Three: Incidence and Impact of Major Life Events ..............................................37 Education and Income ..........................................................................................................38 Gender. ....................................................................................................................................39 Age............................................................................................................................................ 39 Chapter Four: Telephone versus Online Interviews.............................................................41 Ways Older Adults Typically Learn ..................................................................................41 Best Ways to Learn ................................................................................................................42 Why Older Adults Want to Learn ......................................................................................42 When Older Adults Want to Use What They Learn .......................................................43 Interest in Various Subjects ................................................................................................43 Preferred Learning Formats.................................................................................................44 Investment of Time...............................................................................................................45 Financial Investment ............................................................................................................46 Appendix A: Tables ....................................................................................................................47 Appendix B: Methodology ......................................................................................................101 Methodology ........................................................................................................................103 Telephone Interviewing Procedures ...............................................................................103 Telephone Sample Design ................................................................................................103 Control of the Telephone Sample ....................................................................................104 Telephone Response Rate..................................................................................................104 Online Interviewing Procedures ......................................................................................105 Online Sample Selection ...................................................................................................106 Control of the Online Sample...........................................................................................107 Online Response Rate ........................................................................................................107 Data Processing....................................................................................................................108

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