Trends in sugar, sugar reduction, and sweeteners

Trends in sugar, sugar reduction, and sweeteners

Prepared for the 34th annual Sweetener Symposium

? 2017 Mintel Group Ltd. All Rights Reserved. Confidential to Mintel.

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Why the topic of sweeteners is important: Rising obesity rates

Around the world, the rising number of people who are overweight, obese and/or diabetic has made sugar and sweeteners some of the most watched ? and regulated ? ingredients in the food and drink industry. According to the World Health Organization:

1 in 3

adults aged 18+ worldwide were overweight in 2014

42 million Children younger than age 5 were overweight or obese in 2015

422 million People globally were living with diabetes in 2014

3 Source: World Health Organization

Consumers are limiting the amount of sugar in their diet

"Thinking about sugar and sweeteners in your diet, which of the following do you do, and are you doing it more, less, or the same amount as 12 months ago? Please select one response per statement."

More than I was 12 months ago The same as I was 12 months ago Less than I was 12 months ago

I do not do this Sweetener behavior, US, September 2016

16% 5%

47%

84%

20% 5%

46%

81%

23% 6%

48%

76%

27% 7%

44%

73%

32% Limiting the amount of sugar in my diet

30%

22% Buying items labeled as low/no/reduced sugar

22%

Base: 2,000 internet users aged 18+

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Source: Mintel Sugar and Sweeteners ? US, December 2016

Low sugar claims more common, and growing

New product introductions making a low/no/reduced sugar claim have grown steadily in the last five years, while low/no/reduced calorie claims have declined. Differences by region are substantial, with Latin America having the most products with claims overall.

Low sugar and low calorie claims, global, 2012-June 2017

6%

Low sugar and low calorie claims, global by region, 2012-June 2017

8%

5%

6%

3%

4%

2%

2%

0% 2012 2013 2014 2015 2016 2017

Low/No/Reduced Sugar Low/No/Reduced Calorie

0% Europe

North America Middle East & Africa

Low/No/Reduced Sugar Low/No/Reduced Calorie

5 Source: Mintel GNPD

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