Www.aim-group.org.uk



Unit:Principles of Social Media within a Business L3 CV6Ofqual Unit Reference Number:R/503/9324Unit Review Date:31/12/2017LEARNING OUTCOMESASSESSMENT CRITERIAEVIDENCE LOCATION The learner will:The learner can:Understand how Social Media fits into the objectives and marketing of a businessDescribe a business and its type, vision, aims, objectives and goalsIdentify the brand and values of a business and how these are portrayed to the?audience of a businessDescribe the marketing tools available to a businessExplain the consequences of using Social Media on the budget of different sizes and types of businessExplain the benefits and consequences of encouraging amplificationExplain the benefits and consequences of encouraging engagementExplain the factors to consider when identifying a Social Media plan for a businessExplain how Social Media could fit into the marketing plan of a business Understand how to select Social Media tools and channels for a businessDescribe the different tools and channels that can be used for Social MediaDescribe the features and benefits of the different tools and channels that can be used for Social MediaIdentify the potential type of audience for each different tool and channel that can be used for Social MediaExplain the factors to consider when selecting different tools and channels for Social MediaEvaluate different tools and?channels for Social Media for?business use Understand how to measure the success of using social media tools and channelsExplain the importance of measuring the outcomes of using different Social Media tools and channelsExplain why SMARTER targets should be set for different Social Media tools and channelsDescribe the methods?a business can use to measure and identify success of?different Social Media tools and channelsDescribe what success could look like when using different Social Media tools and channels?for?different types and sizes of business Understand how social media policy and guidelines can impact a businessDescribe the components of a business’s social media policy and guidelinesExplain the importance of having a social media policy and guidelinesExplain the importance of having a reputation management policyDescribe the benefits of managing perception changes in a business’s reputationDescribe how to manage perception changes in a business’s reputationBe able to monitor how a business is using Social MediaExplain the importance of knowing how similar businesses or industries are using Social MediaExplain how to monitor the ways similar businesses or industries are using Social MediaMonitor how a business is using Social MediaIdentify improvements to a business’s use of Social MediaFinal Tutor Feedback (Strengths and Areas for Improvement):Learner Submission DisclaimerI declare that this is an original piece of work and that all of the work is my own unless referenced.Assessor Disclaimer I confirm that this learner’s work fully meets all the assessment criteria listed above at the correct level and that any specified evidence requirements have been addressed.AssessorLearnerDate ................
................

In order to avoid copyright disputes, this page is only a partial summary.

Google Online Preview   Download