GCSE IN APPLIED BUSINESS (DOUBLE AWARD)



OCR Level 3 Cambridge Technical in ITUnit Unit Recording SheetUnit Title Understanding Social Media for BusinessUnit CodeYear201Centre NameThe Blandford SchoolCentre Number55307Candidate NameFlo Morris-DuffinCandidate NumberAssessment CriteriaTeacher commentPage No./Evidence locationPassMeritDistinctionLearning Outcome 3: Know benefits of social media for business to an organisationP3 describe benefits to an organisation of using social media for business eg.- Improved sales- Wider market place- Better customer and product awareness- Better information- Improved feedbackA range of potential benefits to an organisation have been described for identified social media for business activities.M3 Explain how social media for business could be used to improve business functions:Human Resources (HR)Right staff attractedMotivation for staff and job engagement, Addressing issuesMarketingAbility to target customersReceive feedback to new conceptsImprove customer retention/loyaltyImproved Brand awareness/loyaltySales Better market/customer awarenessCustomer engagement through social dataCustomer communities andsupportCustomer ServiceEase of access to customer data/historySpeed of responseImproved customer serviceProduct/Service InnovationWider resources for developmentFaster Time to marketWider marketplace (global)Sharing wider dataD3 Propose success criteria for an identified business when introducing social media for business.improved perception of product serviceImproved awareness of businessIncreased salesBroader customer baseImproved customer data/responseImproved communicationsIncreased trustImproved targeting for marketingReturn on investmentYou have made a proposal to an identified business detailing the aspects of social media they could introduce, how the benefits of these can be measured and the timescales that these would involved.You have included: milestones and supporting documentation over short, medium and long term. AssessorTYRDateJun14Grade:Distinc ................
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