New Product Management
vs. Competition Product Position "FEATURES" 4. Physical Characteristics of Product ---->CBP "MARKETING . MIX" 5. Initial price, Advertising & Distribution survey. THE DESIGN PROCESS. Opportunity Consumer Measurement. Identification 1. Qualitative. 2. Quantitative. Refinement * MKTG. MODELS OF CONSUMERS SURVEYS * R & D * Perception * ENGR ... ................
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