Pick Up In Store Program Connects E ... - Benjamin Moore & Co.

Volume 5 ? Issue 3 ? July/August 2012

The Independent

news and information for retailers

PCROOLMOORTNI OEWN SS

Pick Up In Store Program Connects

E-Consumers and Retailers

Shopping online has become almost automatic for customers today. To meet their needs, as well as those of our valued retailers, we're excited to offer the Pick Up In Store option.

This new initiative enables the estimated 1.2 million consumers a month who visit to order products online and pick up their purchases at a nearby Benjamin Moore store. We're providing the convenience of online shopping (for

The national Pick Up In Store launch follows successful pilots with over 400 retailers in the New York Metro, Chicago, Washington, D.C. and San Francisco areas. The pilot demonstrated that the Pick Up In Store program creates a clear path from color selection to paint purchase and ensures the best possible shopping experience -- at the retailer store.

Participation is open to all qualifying U.S. retailers. See the sidebar for a summary and visit for enrollment details as well as an introductory presentation that explains the program.

consumers) as well as traffic to your store (for you, our retailers), where the consumer will receive the best customer experience possible. Even if they're just coming in to pick up paint, you can turn them into a customer for life. This is your chance to ensure they leave the store with the knowledge and tools they need to transform their room or home.

With the new national Pick Up In Store program, as of September 30, 2012, we will discontinue selling paint directly to consumers via . Please note, however, that consumers can continue to purchase Color Samples, color tools and some specialty items via the site.

Qualifications for the Pick Up In Store Program

? Branded Benjamin Moore? retailer

? Open at least 58 hours per week

? Carry the following lines: Aura? Interior, Aura? Bath & Spa, Regal? Select Interior, ben? Interior and Waterborne Ceiling Paint

? Maintain internet and email access at your store

Action Steps for Participation

? Carry sufficient stock to satisfy orders

? Manage your own sales recognition, inventory reduction and sales tax processes

? Comply with the program and in-store processes

? Maintain internet access and actively monitor email

PCROOLMORO TNIEOWNSS

Promotion ? Important Dates

The first promotion of the year resulted in approximately 150,000 downloads! And the second reached 85,000 in only 18 days. Here is some important information about each of the 2012 promotions.

First $5 off Consumer Promotion ? Coupon download deadline ? ended May 31 ? Consumer redemption deadline ? ended June 30 ? Submit coupons and redemption forms ? by August 30

Third $5 off Consumer Promotion ? Coupon download ? August 20 ? September 30 ? Consumer redemption deadline ? ends September 30 ? Submit coupons and redemption forms ? by November 30

Second $5 off Consumer Promotion ? Coupon download deadline ? ended July 11 ? Consumer redemption deadline ? ended July 31 ? Submit coupons and redemption forms ? by

September 30

More information and redemption forms are available on .

Applicator Promotions and Opportunities

We have made several changes to the Benjamin Moore applicator category -- enhancing the current program and providing your business with more growth opportunities.

Here is a summary. Visit for more details and order forms.

Professional Quality Applicator Line (NEW) ? Features the quality performance cus-

tomers expect from Benjamin Moore ? Delivers the value demanded by to-

day's DIY consumer ? Core assortment meets the branded

applicator requirement for participating Alliance 2020 retailers ? Order through the Benjamin Moore NACIC or Lancaster

Custom-Crafted Applicator Line (EXISTING) ? Specifically custom formulated for use

with our Gennex? products

? Will continue to feature highest quality materials to meet needs of contractor/professional customers

? Core assortment meets the branded applicator requirement for participating Alliance 2020 retailers

? Order through the Benjamin Moore NACIC or Lancaster

2

Promotions If you meet the core assortment quantities, you will receive a 10% discount off the invoice AND dating (180 day dating for Alliance 2020 retailers and 90 day dating for all other retailers) on either or both programs. To receive the discount and dating, orders must be placed through the Benjamin Moore NACIC now through December 31, 2012. More details and program specifics are online at .

POP Kits These are available for both lines and are free for retailers that meet the Core Assortment quantity. Each contains: ? Aisle interrupter ? ISM (In-Store Marketing) header ? Shelf talker add-ons

Applicator Program Guide All retailers will receive a complimentary copy in August. The guide includes: ? Product information on both applicator

lines ? Suggested planograms ? Contents of the POP kits

PRODUCT NEWS

New DIY Consumer Brochure

We now have a new DIY consumer brochure that simplifies the product selection process for your DIYs! This comprehensive guide is designed to help the DIY select the right Benjamin Moore interior premium paint for their job. It showcases Aura?, Natura?, Regal? Select, ben?, Concepts?, Aura? Bath & Spa, ADVANCE?, and WB Ceiling Paint.

You can order the new brochure using M code /M2343685.

With this introduction, we will cease printing product-specific brochures (see box for "last call" orders on these items). You can use this brochure

the right interior paint A SIMPLE GUIDE TO SELECTING

as an extension of the color conversations you have with your customers and thus should display with your existing color decision making materials.

Product-Specific

Brochures: Last Call

Benjamin Moore? product

Your best choice when

Aura?

...you want the ultimate in performance and color vitality

It's perfect for

What makes it great?

living rooms dining rooms bedrooms foyers kitchens hallways

n Color Lock? Technology for truer, richer color

n Extreme hide--never more than two coats

n Self-leveling finish for unsurpassed surface smoothness

Natura?

...you want a safer, environmentally friendly product that is both beautiful and durable

kids' rooms living rooms dining rooms bedrooms foyers

REGAL? Select bbeenn? ?

...you want trusted quality, enhanced with cutting-edge technology in a wide variety of finishes

living rooms dining rooms bedrooms hallways

...yo...yuohuahvaevliettliettoleror noneoxepxeprierniecnecaenadnd wawnatnatnaintirnotdroudcuticotnion tottohethweowrlodrlodfof prepmreimumiumpapinatisnts

living rooms dining rooms bedrooms foyers hallways

n Zero VOCs n Lowest total emissions among

leading paint brands n Dries quickly; recoat in 1-2 hours n Green without compromise?

n High hiding with great coverage

n Outstanding durability and washability in any finish

n Mildew and fade resistant

n Easy application with great touch-ups

n Low VOCs, low odor n Durable and washable

Concepts?

...you want a quality paint available in thousands of colors that won't break your budget

spare bedrooms finished basements laundry rooms mud rooms closets

n Low VOCs n Low odor n Available in thousands

of colors

Aura? Bath & Spa

...you want a luxurious matte finish color that will stand up to humidity

bathrooms home spas

Waterborne

Ceiling Paint

...you want a totally flat ceiling finish to enhance your luxurious wall color

ceilings in any room of your home

ADVANCE?

...you want a durable, furniture-like finish for your trim, walls and cabinets that is water-based

trim, doors, crown molding, baseboards, cabinets

n Matte finish repels moisture and maintains color integrity

n Unlimited color selection

n Goes on easily with minimal spatter

n Ultra flat finish reduces glare n Unlimited color selection

n Offers the application performance of traditional oil paint

n Cleans up with soap and water n Produces a furniture-like finish n Low-VOC formula

Please see the list of brochures below that you can order until stocks are depleted: ? Aura Interior ? /M1600304 ? Regal Select Interior ? /M2343474 ? Natura Interior ? /M2343421 ? ben Interior ? /M2343496 ? Aura Bath & Spa ? /M5145748

MATTE | EGGSHELL | SATIN | SEMI-GLOSS

FLAT | EGGSHELL | SEMI-GLOSS

FLAT | MATTE | EGGSHELL | PEARL | SEMI-GLOSS

FLAT | EGGSHELL | SEMI-GLOSS

FLAT | EGGSHELL | SEMI-GLOSS

MATTE

ULTRA FLAT

PRIMER | SATIN | SEMI-GLOSS | HIGH-GLOSS

Please review the brochure on and familiarize yourself with its content. Then, use the brochure as part of your conversation with DIY consumers as they try to decide which Benjamin Moore product is best for the project they have in mind. Get your orders in today and see how well it can work for you and your customers!

Show Off Ultra Spec 500 with New

Education & Healthcare Sell Sheets

ZERO VOC ACRYLIC INTERIOR PAINT

In response to popular demand, Ultra Spec 500 sell sheets targeting Education and Healthcare facilities are now available at all distribution centers.

The M codes for these are as follows:

? Healthcare ? /M2343683 ? Education ? /M2343684

Contact your Sales Representative with any questions.

Order yours today!

Z E R O V O BCafeonAsrdCtReigYndrLuecI CcelaanIstNsipoTdeEnurRffIroaOarcRbmiliPiltaiAtineyI NcsTe

Bn ePrnaetseeinnfnittDtedpwsecuelhi:ritnvahndebsoritlnselaongafgindncysiersroxhecspaesnep-ladtintioekndianlgly

washing n ZfceorrreomdVuitOla?CqawuGaarlteiefeirenbsoPfrornoremLEisEeD??

product nnnMDnrPSeraIieAtenuaavsyprmanqptililuretmaooisbcvesklseeletydorinvufoiccarhensuyapmcsoealotdray

Benefits:

n Patent pending cross-linking resin technology

n Delivers an exceptionally durable finish and withstands repeated washing

n Zero VOC waterborne formula qualifies for LEED? credit ? a Green Promise? product

n MPI approved

n Dries quickly for same day return to service

n Seamless touchups at any time

n Available in any color

TPINEAilmnSoTiIhvspNwpEiiaorgoTDoconhrentdRe-WasmqoEnocureIcMf,aaTneUtnlAHhtiltfatbeoyIlrNBeramaseSEappSodfppNaeZsuieettnJEcyactdAaRrea5atuMOdni0nroda0cIanVbNentIOlfnhdeafMCtoecearriaerOAnliiypftodOFfeyiirdacTRwmilirsEyesEaantRsrw'nhhetSaietTautugGhbIsbreNelEneejruTessoNcs.tdIftoFNNsrtaamoeGEotslsiiutXnons-ted?ugoiorrrsrvWycntiaieconvfAseouga.TarcilwArhaEhenbuiiRtgdolpheBhfsU,z-.pOrteleartRrartroaafaNfmiViSncEOpionfeCCuagccsnOii5taltLi0sntOi0deRs. ANTS

Best in class durability and green performance for healthcare facilities

TINTED WITH BENJAMIN MOORE'S GENNEX WATERBORNE COLORANTS PAINT REMAINS ZERO VOC AFTER TINTING Environmental safety and the efficient use of resources are of paramount importance for healthcare facility managers. Fast-drying with zero VOCs and low odor, Ultra Spec 500 Interior is the best solution for high-traffic facilities. Spaces can be painted and rapidly returned to service. And Ultra Spec 500 is one of the most durable and washable coatings available, retaining its high-quality appearance for years with just minor touchups.

3

PRODUCT NEWS

Updated Exterior Stain Contractor Brochure

In North America, it's always stain season somewhere! We've enhanced the Exterior Stain Contractor Brochure! Get copies in your store today using M code /M1106681.

Also in time for the summer/fall home improvement season is the new Composite Cleaner (313). Yes, composite decks need maintenance too. Be sure to order the Composite Brochure /M11006682 -- it's a great tool to help show your customers how to give new life to their composite deck.

ArborcoAt?

outperformed the competition in independent tests

The leading stain brands on the market were evaluated by a respected third-party testing facility. The stains were applied to uniform planks of pressure treated southern yellow pine in a variety of colors and finishes. They were then subjected to accelerated outdoor weather testing for a three month period. The samples were then compared and rated for their

resistance to cracking, peeling and fading.

The resulTs speak for Themselves

TRANSPARENT STAINS

ARBORCOAT?

Transparent

Deck & Siding Stain

COMPETITOR ONE

COMPETITOR TWO

u neAxrPeoASeD

u neAxrPeoASeD

SEMI TRANSPARENT STAINS

ARBORCOAT?

Semi Transparent

Deck & Siding Stain

COMPETITOR ONE

COMPETITOR TWO

u nexPoSeD AreA

u nexPoSeD AreA

Prep is the Key to a Successful

Stain Job

Prep Products

? Use the right prep products to make the job easier

? Proper prep helps prepare surfaces so they are ready to accept stain and deliver the best results

Before

After

Extreme Fading, Cracking

Total Film Breakdown

SOlID STAINS

ARBORCOAT?

Soild

Deck & Siding Stain

COMPETITOR ONE

COMPETITOR TWO

u neAxrPeoASeD

u neAxrPeoASeD

Visit our stain video library at

ARBORCOAT WATERBORNE EXTERIOR STAIN

dduresalbuivilpieteyrsrior proteancdtion

ouUtnstsaunrpdiansgserdespuelrtfsoornmeavnecrey

for job.



Independent third party test results

Fading

Film Breakdown

Fading and Mold

Fading and Mold

Exterior Stain Site

Have you visited yet? This is a great place for consumers to go to before they come to your store. The site is filled with useful how-to videos, tools to assist with choosing the right products and a directory of Benjamin Moore Certified Contractors. Check it out today and tell your customers about it, too!

4

TV NEWS

HGTV's House Hunters Highlighting Benjamin Moore Colors

Love HGTV's House Hunters? So do approximately 348,000 women ages 25-54 in the United States! This year, House Hunters fans will see before and after room shots in Benjamin Moore colors. Benjamin Moore's own Senior Interior Designer, Sonu Mathew, selected the colors for the show. These color integrations will air on*: ? September 15, 22, 29 ? October 6, 13, 20 To view Sonu's picks and the before and after videos, visit . *Please note that the dates are subject to change and clips on are for internal use only and cannot be shared with anyone outside Benjamin Moore & Co.

ONLINE TRAINING

Enhanced My Learning Center is Now Here

We've enhanced My Learning Center...exclusively for our retailers! The enhanced site will deliver an improved experience, including: ? increased browser

compatibility ? a searchable course library ? manager's ability to view employees' progress ? printable certificates ? and much more! Contact mylearningcenter@ with any questions or send us your feedback on the new site. Thank you for your patience during the transition period. Please log on to activate your account today!

Ultra Spec Tips in Ten Now Available

We've added a new course to My Learning Center describing what you need to know about Ultra Spec 500 and Ultra Spec EXT. Check it out today and learn about the features and benefits of these two products and how they fare against the competition. Contact mylearningcenter@ with any questions.

5

 ................
................

In order to avoid copyright disputes, this page is only a partial summary.

Google Online Preview   Download