B&CE



OverviewName Job TitleMoney Marketing ManagerJob Grade16Reports ToHead of Marketing Campaigns Direct ReportsNoneIndirect ReportsNoneWorking RelationshipsInternalExternalAll B&CE staffWorks closely with the whole of the Marketing departmentThird party providersMarketing agenciesAccountability LevelLevel 3Behaviours LevelSpecialist (Please refer to the Behaviour Framework on Grapevine)Main PurposeCreate innovative and impactful marketing campaigns that achieve objectives and generate value for and from customers. Contribute to a marketing centre of excellence with a strong understanding of and focus on digital culture and capability.Identify, advocate and deliver marketing for target customer groups across all products and channels. Ensure co-ordination and consistency in marketing campaigns across products to attract and retain target customers in line with business strategy, departmental goals, team priorities, internal policies, legislation and regulation.An exemplar of marketing best practice, collaboration and continuous improvement, the Marketing Manager works with colleagues in the team, department and wider business to meet customer needs and contribute to the growth and development of the organisation.Key ResponsibilitiesProvides product subject matter expertise for the Marketing Campaigns team and wider Marketing departmentDesigns and manages insight and evidence-led, targeted, value for money, innovative and effective integrated omni-channel campaignsEnsures consistency and synergy across the organisation’s products, projects and customer groupsCollaborates with other areas of the business and where necessary provides constructive challenge to ensure cohesion and customers are championedContributes to the team’s central shared plan of marketing campaign activity, ensuring money marketing campaigns are included and kept up to dateDemonstrates continuous improvement in quality, time and cost control for all marketing campaign activityIdentifies and supports business requirements for marketing delivery and advice and suggests where money marketing campaigns can add valueRecommends SLAs, KPIs and metrics for marketing campaigns and works with the Marketing Operations team to ensure agree measures are tracked, evaluated and acted onWorks with Marketing Operations on any requirements for market audits, customer research and marketing analyticsUses data and analytics to create, implement and evaluate marketing campaignsUses agreed processes, systems, tools and techniques and where relevant suggests and delivers improvements to help meet business needs more effectively and deliver better customer outcomesEnsures marketing campaign work flow and project timelines are realistic and achievedAdheres to the company risk management policy and procedures, including reporting of incidents or breachesApplies and promotes Treating Customers Fairly (TCF) culture and principles, the Clear English Standard, and the organisation’s behaviours and valuesAdheres to the company diversity and inclusion policyBehaviours RequiredAdaptingInnovatingCollaboratingBeing AccountableEngagingDeliveringCreating SolutionsFunctional/ Technical SkillsSkill/ ExperienceEssential/ DesirableProfessional qualification e.g. CIM Chartered Marketer or equivalentMarketing degree or commensurate experienceExtensive track record in partnering the business to develop and deliver successful creative marketing strategiesExperience of marketing acquisition, retention campaigns and marketing planningExperience of partnership working and stakeholder engagementDemonstrable experience of supplier relationship managementProven ability to work in a high pressure environment where multi-tasking, thoroughness and prioritisation is essential Proven ability to work independently and proactively engaging with teams via different channels including face to faceCurrent technical experience and up to date knowledge of best practice in marketing campaigns Understanding of customer journeysDemonstrable experience of omni-channel marketing, inbound marketing, B2B and B2C marketing Demonstrable experience of the practical application of customer insight and data analytics, segmentation and marketing metricsRecent track record in the design and delivery of creative and impactful marketing campaignsExperience in working in a project environmentA passion for the brand and its productsAbility to provide / develop subject matter expertiseExpert knowledge of demand generation Working understanding of account based marketingHighly collaborative working styleEssentialDetailed knowledge of UK pensions market and productsRecent experience of planning B2B and B2C marketing campaignsExperience of marketing for UK financial servicesExperience of marketing in a regulated environmentExperience of marketing an established production an established marketExperience of working in a matrixed teamUnderstanding of partnership marketing Digital and data native familiar with a wide range of information technologiesDesirableAccountability Specialist Level 3ReputationServes as an expert in own disciplineKnowledgeHas in-depth knowledge in own discipline and basic knowledge of related disciplines. Contributes to knowledge sharing and development of best practiceProblem solvingSolves complex problems; takes a new perspective using existing solutions or best practiceResponsibility & Span of ControlMay lead small projects or project steps within a broader project. Acts as a resource for colleagues with less experienceSupervisionWorks independently; receives minimal guidance Job Holder Signature__________________________________Line Manager Signature__________________________________Date__________________________________ ................
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