ARQAM JAHANGIR BUTT



0-24765000Sadia HussainAddress: 1311, Yasmeen Tower, Al Majaz2, Sharjah, UAE Cell: +971 581511645, Email: sakta1pk@I am an optimist and I love to accept new challenges in life that’s why I don’t give up easily. I am an MBA and I have 15 years of experience in marketing, PR, advertising, event management and brand management with leading brands. I have professionally and successfully lead my career for market driven companies. QUALIFICATIONSEDUCATIONALMaster’s in Business Administration in Marketing - Hamdard Institute of Management Sciences (2000-2004) with 3.12 GPA Bachelors in Arts Major in Economics, Karachi University (1998-1999) with First DivisionIntermediate from Khatoon-e-Pakistan Government Degree College for Women (1992-1994) with C gradeSecondary School System from White House Grammar School (1991) with A gradeTechnical Diploma Diploma in Computer Sciences - Academy of Business ComputersExperienceJob ProfileToxic Concepts F.Z.C –Advertising and Event Management Company1a. Senior PR & Event Specialistfrom Aug 2014 to April 2019Duties and Responsibilities Look after the current clients through meet-ups with their superiorsSupervise the sales cycle which is being looked after by the sales teamMaintain a strong network to discover new sales horizons and convert them into long term relationshipsTimely Project Management and leading the entire crew of executionBuilding comprehensive B2B marketing campaign for our clients which deliver the best ROI To plan strategic ways of public relations and corporate campaigns for corporate positioning and brand enhancement of the clientFinalize event budgets prepared by account managersEnsure smooth running of events and their setupsProvide final analysis on the event’s success In charge of finalizing of all the personnel to be hiredResearch and learn about the industry of clients and their competitionKeep a close eye on all the departments and their performance Toxic Concepts Pakistan –Advertising and Event Management CompanyJob profile1b. Event Manager from Jan 2012 to July 2014Duties and responsibilities Handled complete Product branding, Product launch campaigns including project management and Media planning for all Retail Banking ProductsPlanning and timely execution of Product specific activation programs like Road shows all over Pakistan, Press Conferences, Annual Business Conferences and Gala dinners both in-house and other venuesYearly marketing and event budget forecasting, creation and management. Formulating the yearly marketing and event calendar keeping in view of the marketing and event budget allocationCorporate positioning and Brand enhancement of our clients through various strategic ways of Public Relations and Corporate campaigns Strategic planning for Web contents and e-marketing Successfully lead the complete marketing and event management team ensuring time management designed according to the project timelines by keeping a bird’s eye view on the complete game planResponsible for promotional activities at respective events Liaison with the vendors who are responsible for supplying promotional activities at respective events Providing weekly report to my immediate up line bossAssuring implementation of Integrated Marketing across the departmental hierarchyNational Bank of Pakistan - Head Office Job ProfileMarketing Manager (Officer Grade I)from Sept 2004 - Dec 2011 Duties and responsibilities Successfully lead the complete brand and event management team of 5 persons ensuring time management designed according to the project timelines by keeping a bird’s eye view on the complete game planResponsible for promotional activities at respective events Handled complete Product branding, Product launch campaigns including project management and Media planning for all Retail Banking ProductsPlanning and timely execution of Product specific activation programs like Road shows all over Pakistan, Press Conferences, Annual Business Conferences and Gala dinners both in-house and other venuesYearly marketing and event budget forecasting, creation and management. Formulating the yearly marketing and event calendar keeping in view of the marketing and event budget allocationSelection and execution of the advertising agencies, PR agencies and event management companies for completion of required and interim marketing/ event tasks specially designedCorporate positioning and Brand enhancement of National Bank of Pakistan through various strategic ways of Public Relations and Corporate campaigns Strategic planning for Web contents and e-marketing Assuring implementation of Integrated Marketing across the departmental hierarchy through the nationwide and international roll-out of the NBP Corporate Identity Manual Handled branding, Product campaigns including Media planning for all Retail Banking ProductsLiaison with the advertising agencies for the designing of Corporate Campaigns, print and electronic, Annual Reports.TNI CommunicationsJob profile2. Assistant Manager Business Development/MediaFrom Sept 2003 – Aug 2004Responsible for business development and as well as maintaining the current clientsPrepare and send the job order to the concerned department upon the confirmation of any task Conduct weekly meetings with the client and update the work progress to my seniorDeveloped creative campaigns for various consumer and service markets Prepare and give creative and media presentation to the clients regarding their campaignsAnalyzed and developed media campaigns for various consumer and service marketsOrganized and managed press conferences and handled PR activities for the clientsCarry out constant research for finding effective print and electronic media Keep a constant eye on the competitor advertising agencies and analyze their activitiesMonthly meet-up with the information department to confirm the updated info on the websiteSupervise my subordinates regarding their work and access their performanceCoordinate and supervise with the client during the media campaign, if they require any changes in the approved media plan. Post media campaign Compiling of all the relevant documents and disks for the client’s record Big Bang Communication (Pvt.) LtdJob profile3. Marketing/creative OfficerFrom Sept 2002 – Aug 2003Duties and responsibilities Responsible for research work before media planning, which includes analyzing the market plus the competitors. Planning, organizing and managing the client’s product launches. Supervising advertising platforms on turnkey basis for image building and sales Promotion.Assisted in conceptualizing Sales Promotion Campaign Organized graphic content for a multitude of corporate entities Conceived and implemented thematic promotion mediumsDesigned communication platform for POS material for a diversified clienteleAssisted in the production of documentaries on and off the setOrganize and assisted the product photo shoot of our clientsParticipating in the agency-client meetings and was responsible for drafting the minutes of the meeting as wellResponsible to update and file all the relevant documents of the clientsWorkshops/Trainings Transform 2011 conference, What’s Next in Marketing, Media & Advertising, 2011Innovative Product Development Strategies, workshop by Octara, 2010Training workshop on “Buy.ology Symposium” by Martin Lindstorm, 2009 Creative and Innovation for Business, workshop by Octara, 2009Achievements Achievement Award – 2016 awarded by Toxic ConceptsEmployee of the Year Award 2004 awarded by TNI CommunicationsStrength-7620-825500Marketing Strategies & Execution, Event Management and Branding, Product Launches, People Management, Public Relations, Advertising and Campaign Management, -7620-825500Professional command over MS Office, with intermediate working knowledge of Adobe Photoshop, Facebook, Scrapbooking arts and crafts Personal Details:Marital status:?MarriedVisa Status:? Permanent ResidentPassport No: AL6892354 Validity of Passport: 16/11/2020 Languages Known:?English and Urdu ................
................

In order to avoid copyright disputes, this page is only a partial summary.

Google Online Preview   Download