Tips for Designing and Managing Digital Signage Systems
Tips for Designing and Managing Digital Signage Systems
Presented by HB Communications in Collaboration with Brown University
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Table of Contents
Introduction
Design Tips
Contrast and Legibility 3x5 Rule Text Color and Perception Focus Techniques Preview and Design
Content Guidelines Simplicity
Legibility and Readibility Information Hierarchy Layout Concepts and Resolution Typography Color Use in Design Outside Content Copyright
Managing and Maintaining Content Message Scheduling
Encouraging Community University Content Resources
What to Avoid
4 5
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16 19
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What This Document Covers
In the following sections, suggestions for how to keep the deployment and upkeep of a signage system streamlined are outlined. This covers how to organize content and your content library, creating messages and layouts that cohesively bring together the intent of the system, and other basic tips for making your system successful.
We want to ensure that digital sign administrators have at their disposal information about best practices to ensure that signs have the greatest impact and maximize engagement with their various audiences.
Digital signage (DS) presents an opportunity to enforce a sense of community. This Best Practices guide should be used alongside the Brown University Digital Signage Strategy and Protocol to ensure successful
"Digital signage presents an opportunity to enforce a sense of community."
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Design Tips ? The Basics
While designing for signage can be similar in many ways to designing for other digital media-and in some cases, even print-there are a few major differences to consider. DS is a powerful medium with the ability to distribute multiple ideas and messages at once. By following some simple guidelines, your displays become a powerful source of information-sharing.
Contrast and Legibility
If the eye can't separate the words from the background due to ctolor choice, the message is lost.
? Dark backgrounds or images should
utilize light or white text, light
backgrounds should utilize dark text.
"Overall your digital signage design should be clean, succinct and relevant to the audience it is facing. Simplicity is key when designing for this medium."
3 x 5 Rule
? Don't pack the message with too much text. ? Keep the type size as large as possible, especially for headlines. ? Utilize either three lines of text with five words, or five lines with three words.
5
Text
? Don't use more than 2 fonts. ? Utilize easy to read fonts; avoid script unless dictated by design guide. ? Use italics sparingly as they are harder to read and fatigue the eye.
Color and Perception
? Use color for contrast and clarity. ? Don't try to use too many colors at the same time. It confuses the space.
Focus Techniques
? Guide the eye to critical information through a visual hierarchy. ? Utilize bright colors and high contrast as well as size for emphasizing the most important information.
Preview designs
? Stand back at least 6 feet from the monitor. ? Read content forward and backward to gauge how long a new viewer might take to read the message entirely.
"Remember to design with the space that the display lives within in mind. Content should be clear and legible from at LEAST 6' away."
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