Startup of the book

Startup of the book

Luis Gonz?lez Nina Klein

Luis Gonz?lez: collecction coordinator Mari?ngeles Fern?ndez: editing Jorge Bermejo: layout and production

ISBN: 978-84-89384-92-7

The publication of this work is exclusive of until September, 12, 2015.

Work under Creative Commons license Recognition-Noncommercial-No derivative works 2.5 Espa?a: Recognition. You must attribute the work in the manner specified by the author or licensor (but not in any way that suggests thay they endorse you or your use of the work). Noncommercial. You can not use this work for commercial purposes. No derivative works. Yoy may not alter, transform or create a derivative work from this one. You can make free use of ths work under the terms stated in that license. All other rights reserved. .

Startup of the book

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Index

INTRODUCTION . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

5

CONVERSATION 8 . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

VALUE CREATION AND VALUE CAPTURE IN PUBLISHING . . . . . . 24 Nina Anais Klein Why could start-ups show the way? . . . . . . . . . . . . . . . . . . . . 25 How to analyze a zeitgeist phenomenon: a few words about methodology . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26 Questions to ask start-ups: What is your business model? Or, what is the story behind your business? . . . . . . . . . . . . . . . . 27 What does value creation mean? . . . . . . . . . . . . . . . . . . . . . 28 Value creation in book publishing: the core functions 29 . . . . . . . . . . . Where is the money? Value capture in book publishing. . . . . . . . . . 35

PARTNERSHIPS BETWEEN LIBRARIES AND STARTUPS FOR INNOVATION 39 . . . . . . . . . . . . . . . . . . . . . . . . . . . . Luis Gonz?lez Two Factors for the Ecosystem Change in Reading . . . . . . . . . . . . 40 The Sugarcubes or Bj?rk 41 . . . . . . . . . . . . . . . . . . . . . . . . . . Library and Un-Library . . . . . . . . . . . . . . . . . . . . . . . . . . . 42 Reading Mutation 43 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . The Story of Carmen and Her Librarian . . . . . . . . . . . . . . . . . . 44 Innovation in Practice . . . . . . . . . . . . . . . . . . . . . . . . . . . 45 Just-in-Time Learning . . . . . . . . . . . . . . . . . . . . . . . . . . . 46 Learning in Libraries . . . . . . . . . . . . . . . . . . . . . . . . . . . . 47 Deciding on Experiment Participants . . . . . . . . . . . . . . . . . . . 48 A Recent Case in Point: lectylab 49 . . . . . . . . . . . . . . . . . . . . . . Towards an Alliance between a Startup and a Library 50 . . . . . . . . . . . Learning Priorities for Libraries and Startups . . . . . . . . . . . . . . . 51 Learning about Business Models: 24Symbols . . . . . . . . . . . . . . . 51 Social Reading 53 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Customer Loyalty and CX . . . . . . . . . . . . . . . . . . . . . . . . . 54 The Relationships between Content: Cross-Media Storytelling 55 . . . . . . Library: Discovery and Licensing . . . . . . . . . . . . . . . . . . . . . . 56 Recovery, Content Aggregation and Self-Publishing . . . . . . . . . . . 56 Information, Fragmentation and Royalties . . . . . . . . . . . . . . . . . 57 The Relationship between Innovation and the Time of Books . . . . . . . 58



INTRODUCTION

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