THE FUTURE IS NOW

[Pages:27]THE FUTURE IS NOW

SMART HOME SOLUTIONS THE JETSONS WOULD BE PROUD OF

A SCARY GOOD HOME THEATER

DISCOVER THE UTIMATE

HORROR-THEMED THEATER

THE NEXT EVOLUTION OF MARTINLOGAN

HEAR WHAT'S NEXT FROM

THIS ICONIC BRAND

TAKE A SPIN WITH PRO-JECT TURNTABLES

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ANALOG BLISS

Issue number twenty | Fall 2017

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| Bringing inspiration to your spaceTM

Magnolia | Bringing inspiration to your space for over 60 yearsTM

creative director/editor-in-chief adrian clift

senior writer/executive editor karl kozlowski

marketing manager rachel heinen | priscilla wallace

content providers sophie vangay | brian mcfadden

neal schoenecker | josh fettig kent gordon | brian stewart jimmy hire | suzanne hilker technical advisor david barnett editor rachel imbrock digital assets julie eiden feature photography

additional feature photography & retouching

Best Buy Studio

Want to know more? Visit us online at magnolia,

or follow us at: MagnoliaExperience and MagnoliaAV.

Something you'd like us to know? M magazine welcomes your comments and observations. Please send them to:

Magnolia Marketing Dept. Attn. Rachel Heinen

7601 Penn Avenue South, Richfield, MN 55423 or via e-mail to

mavwebmaster@.

BEST BUY, the BEST BUY logo, the tag design, MAGNOLIA and the MAGNOLIA logo are trademarks

of Best Buy and its affiliated companies. ? 2017 Best Buy. All rights reserved.

650-2001463

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18 32 40

2 Giving back

Best Buy and Magnolia: committed to making a difference.

4A scene stealer

Creating the perfect ambience inside this Florida home.

10 The all-new Bowers & Wilkins 700 Series

Cutting edge technology, in a classic design.

14 Creating a true home theater at home

Magnolia turns a home theater disaster into a cinematic masterpiece.

18 Sony says hello to Google Home & Amazon Alexa

Incorporating Sony products into the voice control world.

22 Pro-Ject turntables

For the love of music.

26 A scary good home theater

Magnolia creates the ultimate theater for horror lovers.

32 The next evolution of MartinLogan

A close look at MartinLogan's latest speakers and soundbars.

36 Projector screens

So much more than meets the eye.

40 Creative solutions for a creative space

Magnolia brings hi-tech ideas to Artists of the Industry.

44 Furniture fit for entertainment

Cabinets, chairs and TV stands made for your hi-end gear.

48 Building strong[er] relationships

Specialty Sales Manager Chelsie Kile talks client relationships.

Video

Purchase

More information

44

find us online @ & magnolia 1

GIVING BACK A COMMITMENT TO MAKING A DIFFERENCE

Laura Bishop, Chief Corporate Responsibility

and Sustainability Officer for Best Buy.

Magnolia and Best Buy are known for providing the fun stuff, the happy stuff, the products that provide us joy, and the services that reduce techno stress. But there are a few other things that both Magnolia and Best Buy are doing to make you feel even better about shopping at these locations, and that's the good these stores and employees are doing in their communities and for the environment. As Laura Bishop, Chief Corporate Responsibility and Sustainability Officer told us, "It's really about harnessing the goodwill of the company in a concentrated way. Our company is based on values-driven leadership and doing the right thing for the broader community good. So we look across our business for ways to support our communities, the business, people and the environment."

Helping Others Whether it's finding a family the perfect home entertainment system, matching an audiophile with

the right set of speakers, or helping a family create the ultimate outdoor entertaining space, Magnolia and Best Buy are all about helping others. But when it comes to youth, they take that help one giant leap further. In the last decade alone, Magnolia and Best Buy have served 4.5 million young people through community programs, grants and partnerships.

One of these programs is Best Buy Teen Tech Centers. These interactive learning spaces help teens explore technology to discover new interests, collaborate with one another and prepare for the tech jobs of the future. As Laura told us, "At these centers, underserved teens get the technology training and the tools they need to be successful in school and their future careers."

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| Bringing inspiration to your space for over 60 yearsTM

Magnolia itself is helping teens at the Children's Hospitals and Clinics of Minnesota in Minneapolis. Here, they've helped create a Teen Lounge: a room inside the hospital specially designed with teens in mind, with a huge 65" TV, multiple video game systems, a computer station, game area and so much more. It's the ultimate place for any teen to hang out, with the idea to create "the best basement in the neighborhood." Now these teens, who can be in the hospital for weeks or even months at a time, have a place to kick back and be a teen with their friends and families.

When it comes to giving back financially, the Best Buy Foundation donates millions each year to local and national nonprofit partners. Since 1999, the Best Buy Foundation has donated more than $333 million. "We focus our giving on nonprofit organizations that offer hands-on access to technology education and tools that teens need to help them better prepare for future success," Laura told us.

Magnolia and Best Buy, with the help of employees and customers, have also raised nearly $40 million for the St. Jude Children's Research Hospital. Last holiday season alone, $18.2 million was raised. This is enough to pay for 12,000 days of chemotherapy or 3,600 days of intensive care costs at the Memphis hospital and its affiliate clinics, which treat children with cancer and other catastrophic illnesses. These donations help ensure that no family ever receives a bill from St. Jude, for anything.

Helping Mother Nature While helping others is of vital importance, it's also important to ensure we all have a planet to enjoy. Thankfully, from Magnolia and Best Buy vendor partners to their own private label brands, they are working to reduce their footprint, and your footprint, on the world around us.

The Geek Squad brand has recently moved to hybrid vehicles for their Geekmobiles. "That change, along with many improvements in our store operations, has contributed to a 47 percent reduction of our carbon emissions over a 2009 baseline. Now we are working toward a 60 percent reduction by 2020," Laura informed us.

ENERGY STAR? certified products and the use of smart home solutions also help keep energy use down. Magnolia provides a host of home automation products that allow lighting control, thermostat control and so much more, reducing energy use, and in turn saving money. As Laura pointed out, "Through purchasing ENERGY STAR certified products last year alone, customers have saved $45 million on their utility bills and avoided 543 million pounds of CO2 emissions."

Reduce -- check, now reuse and recycle. The Best Buy Trade-In Program gives customers a convenient way to get value for products that are still in good, working condition. These products are typically re-sold, bringing a second useful life. As for recycling, this past year Best Buy recycled 175 million pounds of e-waste and appliances. That's everything from batteries to laptops and TVs. Not a bad way to help out the environment.

We care because you care At Magnolia we know that none of this goodwill to our communities and environment happens without the tremendous help of all the people in our stores and in our communities. As Laura told us, "Together, we are all working to positively impact our world and enrich people's lives through technology."

Far left: Laura Bishop, Chief Corporate Responsibility and Sustainability Officer for Best Buy.

Left: Best Buy CEO Hubert Joly with other Best Buy employees, including Laura, at the grand opening of the Best Buy Teen Tech Center presented by Sony in San Marcos, CA.

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A SCENE

STEALER

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| Bringing inspiration to your space for over 60 yearsTM

With the Savant system, the homeowners can control lighting fixtures and window blinds together to create the perfect lighting atmosphere.

When you build a home on the beach of Florida's gulf coast, amazing scenic views are a given. But for these homeowners, creating the right scenes inside their home was equally important. To achieve this, Magnolia created control and entertainment solutions that made the environments inside the home as magical as the ones nature created outside.

Come home and your house says "Hi" Imagine walking off the beach after watching a stunning sunset, and instead of stepping into a dark, lifeless home, the home lights up as you enter. A welcome scene comes to life where everything from window shades, thermostat, lighting, music and even your home entertainment system comes to life. You've just walked away from one stunning view into another. This is the environment Magnolia achieved for this beachfront Florida home. It's a smart home that is designed to fit the family's every need.

Having dipped their toes into home automation in a previous house, this family was ready to dive headfirst into smart-home living with their new residence. To bring this to life, Magnolia installed a Savant automation system that controls every aspect of their home using one simple app. This system controls a full Lutron lighting system including automated window blinds, the family's home theater, security cameras both inside and out, as well as all of the Sonance in-ceiling speakers throughout the house.

With this system in place, Magnolia was now able to create unique lighting scenes for specific times of the day and various locations around the house. As System Designer Christopher Rosario told us, "We created welcome, goodnight, entertainment, and other scenes to give the client a very appealing atmosphere where not only did the artificial light change, but the shades opened or closed in tandem with them to control the natural light."

For the homeowners, this made a tremendous difference. "With three stories and 50-some window openings, it's really nice to be able to push one button on the way in or out and know everything is going to be right where we want it. To go through every room in this 5,000 square foot house, it's a lot of steps to make sure everything is off. With the scenes, daytime, nighttime, it just makes the live-ability of this house a lot less of a chore."

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Dolby Atmos? doesn't have to exist in a dedicated media

room to deliver an amazing movie-going experience. This family room houses a

5.1.4 Atmos system with the two rear speakers built into

the kitchen island.

The homeowner went on to say, "Because we have an open floor plan, lighting is key to setting the mood. We wanted a lot of light, but not at full capacity. Every time we turn on a light, we didn't want to have to adjust it. Every light has a dimmer allowing us to have it right where we want it, day or night. We love to entertain, so it's truly invaluable to be able to push one button that says `dinner party,' and have it adjust our lighting, our shades and our A/V system to a predetermined setting."

Incredible Dolby Atmos? sound When you have a home the size of this one, you may think a media room would be standard, and it is, except this media room is more often referred to as the family room. True, there is no "dedicated" media room, but that didn't stop Magnolia from outfitting their family room space with one incredible system--with a little trick to bring rear audio to the space.

Starting with an 85" Sony TV surrounded by MartinLogan Motion Slims on either side and one at the center, plus 4 in-ceiling speakers that provide the aboveyou Dolby Atmos sound, this system is ready to rock any movie, football game or TV show. But where this system

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| Bringing inspiration to your space for over 60 yearsTM

really takes a turn for the unique is with the rear speakers. With an open layout, where the family room leads directly into the kitchen, Magnolia installed MartinLogan in-wall speakers into the kitchen island to complete the system. How cool is that? Now this unassuming family room has incredible Atmos surround sound that hits you from every angle. And how does it sound? As Christopher told us, "It's one of the best Dolby Atmos rooms I've ever done."

The homeowner agreed, adding, "While the house doesn't have a true media room, we're not missing much since we have our open family room with this amazing sound system. During a party we had for the Big Game, our guests were blown away by the quality of sound that was coming from all around them. It was amazing."

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"Because of the Wi-Fi enhancement points, we can go down to the beach and still control the music from our decks."

A strong network is key in a large home like this one. So Magnolia installed commercial grade Luxul and Ruckus products, as well as a Wilson cell phone repeater system. Now everything from their Wi-Fi network to their cell phones work seamlessly

throughout the house.

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| Bringing inspiration to your space for over 60 yearsTM

Going beyond the four walls 5,000 square feet, 3 stories, concrete floors, lots of insulation. These are the specs that show up in the nightmares of those trying to deliver a strong Wi-Fi signal in a home. Thankfully, Magnolia, with the help of commercial-grade Luxul and Ruckus products, made bringing a strong signal to every corner of this house a breeze. They even extended the Wi-Fi well beyond the four walls to the multiple decks that are outfitted with Sonance Extreme speakers. On the lanai, Magnolia installed a SunBriteTV with a full motion mount to bring the view out to the space. Bowers & Wilkins AM1 outdoor speakers deliver the audio here, with sound that reaches all the way down to the beach. The homeowner explained, "Because of the Wi-Fi enhancement points, we can go down to the beach and still control the music from our decks. It's really great!"

Being on the Gulf Coast this home was built hurricane tough with concrete floors and insulation. While this is great to protect against nasty weather, it can do a number on cell phone reception. To combat this Magnolia installed a Wilson cell phone repeater system ? with antennas on the rooftop ? strictly for their mobile devices. "The house is so well built and insulated, it was a must that we prewire for these cell phone repeaters. Now the home has a strong cell phone signal as well," Magnolia Project Manager Derek Edgecomb said. These cell phone repeaters are also ideal for homes in rural areas, ensuring they have a strong cell signal as well.

Magnolia installed a Holovision door station at the front entrance. Connected to the Savant home automation system, the homeowners can see and communicate with anyone who comes to their door, whether they're home or away.

From the ground up "The best part of the project was being involved from the very beginning, and to be able to make suggestions along the way," Magnolia General Manager, Joe Vasquez told us. "With as many window blinds as there are in this home, it would be nearly impossible to offer wired automation after the home was built. Being able to be here from the beginning really helped bring it all together."

Christopher added, "We have a saying we live by at our store, `making dreams a reality,' which is something we were able to achieve in this home." It's these dreams that Magnolia is ready to make come true in your home as well. When you're ready, stop into your nearest Magnolia Design Center and let us show you just how amazing your home entertainment solutions can be.

A Magnolia signature trait: an impeccably wired rack.

Always ready to help, the Magnolia crew consisted of (left to right): Installer, Lucas Sanchez; Installer, Jose Natal; System Designer, Christopher Rosario; Project Manager, Derek Edgecomb; and General Manager, Joe Vasquez.

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NEW TECHNOLOGY, CLASSIC DESIGN

THE ALL-NEW BOWERS & WILKINS 700 SERIES

It was only two short years ago that Bowers & Wilkins re-imagined their flagship 800 Series Diamond. 868 changes were made to a speaker line that was already extraordinary, and the world was introduced to what's next from this iconic brand. With this new toolbox of materials and technologies, Bowers & Wilkins set out to use these ideas elsewhere, and thankfully for you and I, they incorporated them into the CM Series. This turned out to be such a comprehensive makeover that the name CM would no longer do. Introducing the all-new 700 Series. Ideal for use in any form factor from two-channel symphonies to home theater surround sound, and now ready to be the cornerstone of audio brilliance in your home.

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| Bringing inspiration to your space for over 60 yearsTM

More 800, less CM As Bowers & Wilkins unleashes the 700 Series on the world, many will look at it as the replacement of the CM series--which, in a way, it is. But it is more an evolution toward the 800 Series. Andy Kerr, Director of Product Marketing and Communications at Bowers & Wilkins Steyning Research Facility in the U.K. told us, "If you look deeply inside the technology in the CM, most of what was there was related to the technology we used in the 600 Series: that included the Kevlar cone, double dome tweeter, and many other features. There was a bit of a familiarity there. This time around, we really wanted

to push the boundaries of performance and capability, and a big part of that was pouring in the technologies of the 800 series, while keeping it in a more affordable, conventional-looking loudspeaker." Thus, the 700 Series was born, not only showing the extensive change from the CM Series, but also giving consumers a more clear delineation of the Bowers & Wilkins floorstanding speaker lines. Now consumers have a good, better, best scenario, with the 600, 700 and 800 Series Diamond-- and you'll see this in everything from the design, to the materials, to the engineering.

The magnificent Carbon Dome tweeter in its Solid-Body housing atop the new 702 S2 floorstanding speaker.

f i n d u s o n l i n e @ m a g n o l i a a v . c o m & b e s t b u y . c o m / m a g n o l i a 11

705 S2 in Satin White 705 S2 in Gloss Black

702 S2 in Rosenut

703 S2 in Satin White

"The 700 Series is not only for the hardcore

audiophile consumer, it's also for the family person who wants a system for all

occasions."

- Andy Kerr

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| Bringing inspiration to your space for over 60 yearsTM

A Deeper Dive: Carbon Dome Tweeter For the 700 Series, Bowers & Wilkins introduced an all-new tweeter technology: the Carbon Dome. Andy noted, "The Carbon Dome, from an engineering and performance standpoint, is a combination of some of the thinking in the Aluminum double dome from the 600 Series and some of the thinking in the diamond dome from the 800 Series. In the end, it significantly improves on stiffness: having this stiffness, this pistonic behavior, means it behaves more accurately for longer. This produces more resolution and a cleaner sound."

The 705 S2 and 702 S2 Tweeter-On-Top designs also feature Solid Body Tweeter technology. This design comes entirely from the approach used in the 800 Series Diamond and has the same performance benefits. But instead of using a hollow zinc housing, the 705 S2 and 702 S2 use a shape milled from a solid mass of aluminum to provide a stiffer and less resonant structure. This design means it can benefit from the same decoupling mechanism and acoustically transparent grille design as the 800 Series Diamond.

Continuum cone midrange drivers Each model in the new 700 Series features the Continuum cone midrange drivers. First seen in the 800 Series Diamond, these replace the Kevlar cone found in the CM Series. Like Kevlar, Continuum is a woven composite that gives highly controlled break-up, for a sweeter, more detailed midrange.

"All three floorstanding models in the new 700 Series use decoupling technology, which is kind of like a suspension system for speaker drive units. We try to isolate the midrange drive unit from the effects of it being mounted in a box," Andy told us. "The effect is a cleaner sound, free from reverberation."

Andy went on to say, "From a midrange point of view, you have a cleaner cone material in the Continuum cone, housed in a cleaner chassis which is the aluminum chassis, and we're decoupling that from the cabinet. Those three things together mean that, throughout the midrange, the level of transparency and resolution is massively improved. And all that is derived from technology that we learned from the 800 Series Diamond."

The Aerofoil Cone A new implementation of the Aerofoil cone used in the 800 Series Diamond has been developed for the 700 Series as well. The main difference, as Andy told us is, "Instead of carbon fiber we use paper, but we still use the Aerofoil profile; its unique shape, the curvature, stiffens up the structure. This improves accuracy in control and slam. It's not about getting necessarily more bass, it's about getting better, cleaner sound. In the end, you get a more realisticsounding bass."

Conventional, yet dynamic With the new hierarchy of speakers in the Bowers & Wilkins line, the 600, 700 and 800 Series Diamond, you can clearly see the step-up in everything from the design, to the materials, to the engineering. While the 700 Series falls in the middle, it might be looked at as the best of all worlds. Andy noted, "The 700 Series is not only for the hardcore audiophile consumer, it's also for the family person who wants a system for all occasions. It plays music well, it plays movies well, it will even handle gaming, it will do all the things you want to do in your life. And unlike some of

our speakers that have a more exotic form factor such as the Zeppelin or the Nautilus, the 700 Series has a more conventional look. It's the kind of product that will fit easily into any home while carrying a lot of the performance signatures and virtues of our more exotic loudspeakers."

Hear today, here tomorrow "With the 700 Series, we really pushed the performance way higher than we've ever achieved at this price point before," Andy said with a smile. "This is a real game changer for us for this category, just like the 800 series was a game changer for us in 2015."

When you're ready to experience the 700 Series for yourself, stop into your nearest Magnolia Design Center, where you can not only experience the 700 Series, but also the 600 and 800 Series, plus a host of other amazing Bowers & Wilkins products that will change how you think, feel and listen to your audio.

f i n d u s o n l i n e @ m a g n o l i a a v . c o m & b e s t b u y . c o m / m a g n o l i a 13

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