Continuing to Hone Competitiveness in Ever-Better Car-Making
(1/)
Continuing to Hone Competitiveness in Ever-Better Car-Making
August 2, 2019 Executive Vice President TOYOTA MOTOR CORPORATION
Moritaka Yoshida
Once-in-a-century period of profound transformation
(/)
-Be mindful of what must not change-
Continuing to hone competitiveness in the "real world" of car-making
Toyota's Ever-Better Car-Making
(/)
Features:
Produce/Sell 10 million vehicles globally
Full lineup PassengerCommercialElectrifiedSport
"Customer first" policy, continuing to hone competitiveness
Smart sharing
(utilize volume of 10 million vehicles)
In-house company system
Car-making based on customer's perspective
Gazoo Racing Lexus
Commercial Mid-size Compact
Emerging-Market Compact Car ZEV
Overall optimization for base structure
Vehicle Development Center
Results of & In-house Company System (/)
Launch of 15 Models/About 3 million units (30% of total)
2015
2020
LC
UX
LS
ES
Prius/Prius
-
Corolla Sport
RAV
Camry
Crown
Customer Voice
Century
Attractive styling / Fun-to-drive
Fuel efficiency / Fully equipped
Avalon
Hiace
JPN Taxi Supra
Lexus
Medium size
Large size Compact size
Sport
The
(/)
Results of Introducing TNGA
(/)
Improvements in competitiveness and product,
but sales price still high Promote TPS, cost reduction
Development Human Resources Investment
Vehicle Cost
Environmental, Safety, etc.
Grouping Development
Former
TNGA
Equipment Commonization for Different Vehicles
Former
TNGA
Design Quality Improvement
Former
TNGA
Changing Environmental Aspects in Vehicle Development (/)
In recent years, environmental
changes are rapidly picking up pace
Need to accelerate more to hone competitiveness
Changing trends in customer demands
Comparison of vehicle models in U.S. market
50
+19 69
SUV Trucks
Sedan
2008
2018
Evolution of Multimedia
Environmental regulations
Toyota's pace of introducing electrified vehicles
Pull ahead 5 years
Over 5.5 million electrified veh. by 2030
Current pace
Engine vehicles
Original pace
Electrified vehicles
(Announced in 2017)
2017
2025
2030
Vehicle
Evolution of CASE
Expand business area
Mobility service
Large display Smartphone linkage
Future Activities Further enhancement of competitiveness) (/)
? Accelerate attractive "best fit" car-making across regions ? Support transformation into a mobility company
Enhance in-house company system
Seamless development/Speed up (Vehicle Development Center)
Differentiation based on customer perspective
Evolution of TNGA
Smart sharing across regions/models Flexible production structure
"Creating friends"
Home & Away/Alliance Competition & Coordination (Safety/Environment)
Shift resources (people, goods, money) & HR development toward future CASE development
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