Chapter 9—Product Concepts
BEGINNING OF TEXT CHAPTER POOL ITEMS. Chapter 9—Product Concepts. MULTIPLE CHOICE. 1. A _____ is everything, both favorable and unfavorable, that a person receives in an exchange. It can be tangible, intangible, a service, an idea, or a combination of these things. a. brand equity b. quality c. warranty d. transaction e. product ................
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