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Brett Upchurch & Maddison MorrisStrategic Message Planner: SkybudsAdvertising Goal:To promote wireless in-ear headphones that are portable and easy to charge.Client Key Facts:· ?????Skybuds use armature driver with psychoacoustic features for top sound quality· ?????Skybuds cancels out noise all-around with passive noise cancellation· ?????Skybuds are compatible with any device that supports Bluetooth 4.0 or above· ?????They are truly wireless meaning there are no wires at all, they literally are little buds that fit in your ear· ?????Skybuds come with a standard one year warranty· ?????Compatible with Apple and Android devicesProduct Key Features:· ?????You can answer and make phone calls using Skybuds· ?????Skybuds last up to four hours of continuous play on one charge along with 5 additional charges in the skydock· ?????Each charge takes only 60 minutes· ?????Skybuds are compatible with siri and google on your smartphones· ?????The connection range between your Bluetooth device and the skybuds is about 25 centimeters (size of your head!)· ?????You can run and Skybuds will not fall out along with them being sweat resistantTarget Audience:The Skybuds are after a young age demographic between the ages of 18-40. It is ideally after people that use smartphones since the product specifically mentions that it is android and apple compatible. The psychographic is after people who are active in their everyday life. The product mentions that the Skybuds do not fall out when you run and your sweat resistant. This product is meant for people that exercise often. This includes: athletes, weightlifters, runners, bikers etc. The product mentions you can receive phone calls via bluetooth. It can be used for people that are constantly on the go. This includes business people, plumbers, or any job that requires you to be hands free. Product Benefits:One of the product benefits is that the Skybuds are sweat resistant. The Skybuds will not stop producing sound from them even on those hard workout days. Another benefit would be passive noise cancellation. No more hearing annoying grunts in the gym while you pump iron or kids screaming while you jog around the park. Skybuds cancels all the noise around you making whatever is playing in the Skybuds, the only thing you will be hearing. No wire means a relief of not having to deal with wires be tangled up in your headphones. No wire is a benefit from doing an extreme workout and not having to worry about the wire unplugging from the headphone jack. No wire also means you can listen with one ear bud in and not have the other bud dangle from your other ear. Lastly, if you run from Seattle to Florida the Skybuds will not fall out. The Skybuds are produced to stay in your ear at all times. Direct Competitors and Brand Image:Apple’s Air Pods($159) are direct competitors, Apple Air Pods are nearly the same type of product as the Skybuds with the exception of a few small differences. However, they’ve already received countless poor reviews on a multitude of different websites. Apple as a brand, is one of the leading marketing companies in the world so they normally are at the top of the list of ‘Products to Buy’. Although, with the much cheaper price of $159 verse Skybuds $249, a buyer may be more entailed to purchase the more affordable option. But they’re paying for it in the long run. Some of the complaints with the Air Pods is that the battery life doesn’t last as long as advertised, as well as the obvious background noise that trumps whatever you may be listening to at the time.As well as Air Pods, Sol Republic Amps Air are also direct competitors of the Skybuds. Sol Republic offers a nearly matched experience to that of the Skybuds. With a slightly more expensive price than the Air Pods, the Amps Air come in at $179.99, which is still nearly $70 cheaper than the Skybuds. Sol Republic has a credible brand image, but once again, their reviews aren’t as positive as the ones from the Skybuds. Indirect Competitors and Brand Image: There is countless indirect competitors to the Skybuds. Such as the Panasonic ErgoFit headphones that cost as low as $9.99, and can be purchased at stores including Walmart, Target, and . Competitors like Panasonic are indirect because they aren’t necessarily comparable to the Skybuds in relation to quality concerns. There are many more indirect competitors such as Apple headphones($13.99), Sony Series Monitor Headphones($19.99), as well as Skullcandy INK’d 2.0($14.99). These brand images aren’t as respected as some of the direct competitors because these brands have been known to make mass production of very cheap goods, so that more people are able to afford the products. Product Brand Image:Skybuds current brand image is in a positive light, they are the newest and improved wireless headphones company that offers an array of better features. Such as increased battery life, passive noise cancellation, reliable connection, and comfortable headsets that fit perfectly in the ear canal. Skybuds desired image is to be the leading company in wireless headphones, and they are heading in the right direction of achieving that goal. Strategic Message: The PromiseAlpha, the company that created the Skybuds, promises a listening experience you have never experienced before. They guarantee you will enjoy their product without any complaints, and also offer a one year warranty on all headsets bought. While Alpha is in fact a startup company, they are doing everything they can to guarantee their customers are satisfied to the fullest. The company credits their success to the hard-working employees they have chosen to represent this brand. Alpha always makes it a point to reply to any unsatisfied users personally, and work to resolve the issue in the most professional manner. Skybuds are becoming a great hit, and they want to make sure everyone feels special about their purchase! Supporting Evidence: The Proof:The Proof is in the research and data from different websites that offer customer reviews and ratings. Websites like claimed “Skybuds are like a Swiss army knife for all of your phones needs: Wireless earbuds, hands-free calls, a battery pack smartphone case, and a charging/docking station for your earbuds when you’re not using them.” -MashableA more credible source is the evidence from Best Buy’s review outlet. The Skybuds received a 3.8 out of 4 stars and plenty of customers claiming they would definitely recommend this product to a friend. Overall, Skybuds seemed to successfully please their buyers with their product and customer service. ................
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