Generic Strategy: Types of Competitive Advantage

3.1 Game Theory 9. 3.2 Options 10. 3.3 Strategic Scenarios 12 ... and when a tailored set of activities can serve those needs best. (i.e. Ikea to meet all the home furnishing needs of a certain segment of customers) ... Also, scenario building helps develop a gut feeling for a situation, and assures us that we've been comprehensive in covering ... ................
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