CHAPTER 1—CONSUMER BEHAVIOR AND CONSUMER RESEARCH
a. cash or credit card debt. d. A and B only b. time or inconvenience. e. A, B, and C c. psychological risk. ANS: E. 30. According to consumer research, which of the following prices would be most likely to evoke perceptions of high quality? a. $30.00 d. $29.75 b. $29.98 e. $27.99 c. $25.50 ANS: A. 31. ................
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