082812 24x7 CRM - Joel Book ExactTarget.ppt
24/7 CRM
How Top B2B Companies Use CRM and Email to Drive Sales and Serve Customers
Joel Book Principal, eMarketing Research & Education ExactTarget, Inc.
Key Insights:
Real-time customer insights and engagement across all channels are the name of the game.
Marketing technology and advanced data management capabilities are foundational capabilities to address this need.
Key Findings: nxnxnxn
Permission-Based Email Social Engagement
Mobile Messaging
Site Personalization
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