082812 24x7 CRM - Joel Book ExactTarget.ppt

24/7 CRM

How Top B2B Companies Use CRM and Email to Drive Sales and Serve Customers

Joel Book Principal, eMarketing Research & Education ExactTarget, Inc.

Key Insights:

Real-time customer insights and engagement across all channels are the name of the game.

Marketing technology and advanced data management capabilities are foundational capabilities to address this need.

Key Findings: nxnxnxn

Permission-Based Email Social Engagement

Mobile Messaging

Site Personalization

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