THE BEST BREW FOR EVERY CUP

THE BEST BREW FOR EVERY CUP

Put our brands to work in your hot beverage portfolio

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CAF?

PRODUCT DIRECTORY

A full family of brands with over 300 years of tradition and experience.

PAGE #

7

Maxwell House

10

Caf? Collection

11

Gevalia

12

Specialty

13

Yuban & Sanka

ROAST & GROUND FP BP PODS

SOLUABLE BP INDV

WHOLE BEAN BP

FP BP PODS INDV

Fractional Packs Bulk Packs Individual Pods Individual Packets

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45%

Roasted & Ground

15%

Soluble

40%

Whole Bean

46%

of coffee occasions occur away from home

Technomic Beverage Occasions Report, 2019

With the average price rising for coffee on menu, this restaurant staple can increase

checks as a flexible offering.

NPD, Supply Track YE Feb 2019

60%

Cold Brew has seen a 60% rise in menu penetration, providing an on-trend profitable beverage with innovative flavor options.

Use use traditional coffee to control costs & customize.

Datassential, 2019

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Key flavors like mochas & toffee shape seasonal show

growth year over year on menu, an easy

differentiator & addition to menus

Coffee Formats & Associated Equipment

From whole bean bags to soluble quick-use, Kraft Heinz Foodservice has a wide range of product types, along with equipment servicing formats from urns to thermal brewers.

Roasting & Flavor Expertise

With roast types playing important roles in consumer decisions and menu development, having a full portfolio of light, medium, dark, and espresso is essential.

Partner with KHC to explore these products & opportunities.

Work with your Kraft Heinz representative to explore opportunities for merchandising, branding, and menu ideation!

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PRODUCT ATTRIBUTES

Weaker Bitterness

GTIN

PRODUCT

BEAN BLEND YIELD BRAND LEVEL

10043000393656 Maxwell House Value

Robusta/Arabica

High

Master Blend

43000866368

Maxwell House Classic Robusta/Arabica Traditional

Good Good

10043000390402 Maxwell House Decaf

Robusta/Arabica

Traditional

Good

43000651391 Caf? Collection Dark French Roast 100% Arabica

Traditional

Better

43000651377

Caf? Collection House

100% Arabica

Traditional

Better

43000651384

Caf? Collection French

100% Arabica

Traditional

Better

43000391396

Gevalia House

100% Arabica

Traditional

Best

43000391310

Gevalia Colombian

100% Arabica

Traditional

Best

43000391433

Gevalia Dark Roast

100% Arabica

Traditional

Best

Product Profiles

Stronger Roast

Gevalia Dark Blend

CC French

Blend

Gevalia House Blend

MH House Blend

CC House Blend

MH MB Blend

CC Dark French Blend

Gevalia Colombian

MH Decaf

Lighter Roast

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Stronger Bitterness

ARABICA

Grown primarily in Latin America, Africa and the Pacific. Arabica varieties tend to be sweeter and more acidic than Robusta coffees. Arabica coffees are generally considered to be higher quality than Robusta.

? Smoother taste and aroma ? Less variability, more consistency

in harvests ? More expensive than Robusta beans ? Less acid, moisture, and caffeine ? Plant matures in 5 years and

cherries are harvested by hand

ROBUSTA

These bean varieties are grown in the Eastern hemisphere - easier to grow than Arabica, Robusta beans are usually less expensive. They're a mainstay of lower cost or blended coffee, though some varieties are prized for espresso.

? Nets a higher yield ? Slightly higher in caffeine ? More economical ? Plant matures in 2 years and uses

mechanical harvesting

COLUMBIAN

This coffee is always an Arabica variety that tends to be richly flavored with acidity that ranges from quite mild to balanced, making it an easy coffee to drink.

The most common way to describe coffee roast levels is by the color of the roasted beans or grinds, ranging from light to dark. As coffee beans absorb heat in the roasting process, their color becomes darker. Oils appear on the surface of the beans at higher temperatures. Because coffee beans vary, color is not an especially accurate way of judging a roast. But combined with the typical roasting temperature

that yields a particular shade of brown, color is a convenient way to categorize roasting levels.

LIGHT

Light roasts are light brown in color, with a light body and no oil on the surface of the beans. Light roasts have a toasted grain taste and pronounced acidity. The origin flavors of the bean are retained to a greater extent than in darker roasted coffees. Light roasts also retain most of the caffeine from the coffee bean.

MEDIUM

MEDIUM-DARK

Medium roasted coffees are medium brown in color with more body than light roasts. Like the lighter roasts, they have no oil on the bean surfaces. However, medium roasts lack the grainy taste of the light roasts, exhibiting more balanced flavor, aroma, and acidity. Caffeine is somewhat decreased, but there is more caffeine than in darker roasts.

Medium-dark roasts have a richer, darker color with some oil beginning to show on the surface of the beans. A medium-dark roast has a heavy body in comparison with the lighter or medium roasts. The flavors and aromas of the roasting process become noticeable, and the taste of the coffee may be somewhat spicy.

Product and sensory descriptions sourced from Kraft Heinz Internal Sensory Beverage team, 2019

DARK

Dark roasted coffees are dark brown in color, like chocolate, or sometimes almost black. They have a sheen of oil on the surface, which is usually evident in the cup when the dark roast coffee is brewed. The coffee's origin flavors are eclipsed by the flavors of the roasting process. The coffee will generally have a bitter, charcoal, smoky or even burnt taste. The amount of caffeine is substantially decreased.

Dark roasts go by many names. Some of the more popular designations for a dark roast include French Roast, Italian Roast. Many dark roasts are used for espresso blends.

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SKU

GTIN

Type

430003904400 430003916200 430003904700 430003906200 430008661400 430008661300 430008624900 430008624800 430008663500 430003903900 430008663600 430003904000 430003944000 430008661500 430003904100 430008661100 430008661200 430003904500 430003936400 430003936600 430000806800

10043000390440 Roast & Ground

10043000391621 Roast & Ground

43000390474

Roast & Ground

10043000390624 Roast & Ground

10043000866143 Roast & Ground

10043000866136 Roast & Ground

10043000862497 Roast & Ground

10043000862480 Roast & Ground

43000866351

Roast & Ground

43000390399

Roast & Ground

43000866368

Roast & Ground

10043000390402 Roast & Ground

43000394403

Roast & Ground

43000866153

Roast & Ground

10043000390419 Roast & Ground

10043000866112 Roast & Ground

10043000866129 Roast & Ground

10043000390457 Roast & Ground

10043000393649 Roast & Ground

10043000393663 Roast & Ground

10043000080686 Roast & Ground

Sub-Type

Frac Packs Frac Packs Frac Packs Frac Packs Frac Packs Frac Packs Frac Packs Frac Packs Frac Packs Frac Packs Frac Packs Frac Packs Frac Packs Frac Packs Frac Packs Frac Packs Frac Packs Frac Packs Frac Packs Frac Packs Frac Packs

Delivering robust flavor since 1892, Maxwell House is a classic and affordable option for over 100 years.

Maxwell House provides the consistent taste that helps to start the day off right, providing just what each customer needs. Available in a wide variety of formats, from whole bean to soluble packs, Maxwell House is a strong partner for any foodservice operator's beverage portfolio.

Name

MAXWELL HOUSE Super High Yield Decaffeinated MAXWELL HOUSE Regular Roast MAXWELL HOUSE Super High Yield Decaffeinated MAXWELL HOUSE Regular Roast MAXWELL HOUSE Ultra Blend MAXWELL HOUSE Super High Yield MAXWELL HOUSE Regular Roast Decaffeinated MAXWELL HOUSE Master Blend MAXWELL HOUSE Master Blend MAXWELL HOUSE House Blend Decaffeinated MAXWELL HOUSE Master Blend MAXWELL HOUSE House Blend Decaffeinated MAXWELL HOUSE French Roast MAXWELL HOUSE Regular Roast MAXWELL HOUSE Regular Roast Decaffeinated MAXWELL HOUSE Regular Roast MAXWELL HOUSE Regular Roast MAXWELL HOUSE Regular Roast Decaffeinated MAXWELL HOUSE Master Blend MAXWELL HOUSE Master Blend MAXWELL HOUSE Master Blend

Pack Size

Attributes Flavor

1.25 oz. Packet (Pack of 128) 2.5 oz. Bag (Pack of 152) 10 oz. Bag (Pack of 16) 2 oz. Bag (Pack of 192) 0.9 oz. Packet (Pack of 42) 0.8 oz. Packet (Pack of 42) 1.1 oz. Packet (Pack of 42) 1.1 oz. Packet (Pack of 42) 1.1 oz. Packet (Pack of 42) 1.1 oz. Packet (Pack of 42) 1.25 oz. Packet (Pack of 42) 1.25 oz. Packet (Pack of 42) 1.2 oz. Packet (Pack of 42) 1.5 oz. Packet (Pack of 42) 1.5 oz. Packet (Pack of 42) 1.75 oz. Packet (Pack of 42) 0.7 oz. Packet (Pack of 42) 1.7 oz. Packet (Pack of 96) 1.7 oz. Packet (Pack of 144) 1.5 oz. Packet (Pack of 160) 1.25 oz. Packet (Pack of 192)

D HY

C

D HY

C

C HY

C HY

D

C

C HY

D HY

C HY

D HY

C HY C

French Roast

D HY

C

C

D HY

C

C

C

C Caffeinated

D Decaffeinated HY Super High Yield

kraftheinz-

Delivering robust flavor since 1892, Maxwell House is a classic and affordable option for over 100 years.

Maxwell House provides the consistent taste that helps to start the day off right, providing just what each customer needs. Available in a wide variety of formats, from whole bean to soluble packs, Maxwell House is a strong partner for any foodservice operator's beverage portfolio.

SKU

GTIN

Type

Sub-Type

Name

Pack Size

Attributes Flavor

430003956800 430003956400 430003905900 430003994800 430000464800 430003904600 430003966300 430003956300 430003946400 430003851200 430003937000 430003936900 430003936000 430003902500 430003902600 430003902700 430008843500 430008624000 430008859000 430008625000 430008859100 430008624600

10043000395681 43000395646 10043000390594 43000399484 #N/A 43000390467 43000396636 43000395639 43000394649 10043000385125 43000393703 43000393697 43000393604 43000390252 10043000390266 10043000390273 10043000884352 43000862407 43000885901 43000862506 10043000885915 43000862469

Roast & Ground

In-Room Filter Packs MAXWELL HOUSE Regular Roast Decaf (Single Serve)

Roast & Ground

In-Room Filter Packs MAXWELL HOUSE Regular Roast (Single Serve)

Roast & Ground

In-Room Filter Packs MAXWELL HOUSE Ultra Blend (Single Serve)

Roast & Ground

In-Room Filter Packs MAXWELL HOUSE Caf? Collection Blend (Single Serve)

Roast & Ground

R&G Can

MAXWELL HOUSE Traditional Can

Roast & Ground

Urn Packs

MAXWELL HOUSE Regular Roast Decaffeinated

Roast & Ground

Urn Packs

MAXWELL HOUSE Regular Roast

Roast & Ground

Urn Packs

MAXWELL HOUSE Regular Roast

Roast & Ground

Urn Packs

MAXWELL HOUSE Regularo Roast

Roast & Ground

Urn Packs

MAXWELL HOUSE Regular Roast Decaffeinated

Roast & Ground

Urn Packs

MAXWELL HOUSE Master Blend

Roast & Ground

Urn Packs

MAXWELL HOUSE Master Blend

Roast & Ground

Urn Packs

MAXWELL HOUSE Master Blend

Roast & Ground - SD Special Delivery

MAXWELL HOUSE Special Delivery

Roast & Ground - SD Special Delivery

MAXWELL HOUSE Special Delivery

Roast & Ground - SD Special Delivery

MAXWELL HOUSE Special Delivery

Roast & Ground - SD Special Delivery

MAXWELL HOUSE Special Delivery Decaffeinated

Roast & Ground - SD Special Delivery

MAXWELL HOUSE Special Delivery

Roast & Ground - SD Special Delivery

MAXWELL HOUSE Special Delivery Decaffeinated

Roast & Ground - SD Special Delivery

MAXWELL HOUSE Special Delivery

Roast & Ground - SD Special Delivery

MAXWELL HOUSE Special Delivery Decaffeinated

Roast & Ground - SD Special Delivery

MAXWELL HOUSE Special Delivery

0.7 oz. Packet (Pack of 100) 0.7 oz. Packet (Pack of 100) 0.4 oz. Packet (Pack of 100) 0.5 oz. Packet (Pack of 100) 30.6 oz. Can (6 Count) 8.75 oz. Bag (Pack of 19) 14 oz. Bag (Pack of 28) 12 oz. Bag (Pack of 32) 7 oz. Bag (Pack of 45) 3.75 oz. Bag (Pack of 64) 10 oz. Bag (Pack of 24) 8.75 oz. Bag (Pack of 28) 3.75 oz. Bag (Pack of 64) 1.4 oz. Packet (Pack of 112) 1.6 oz. Packet (Pack of 112) 1.8 oz. Packet (Pack of 112) 1.5 oz. Packet (Pack of 112) 1.2 oz. Packet (Pack of 42) 1.3 oz. Packet (Pack of 42) 1.4 oz. Packet (Pack of 42) 1.5 oz. Packet (Pack of 42) 1.6 oz. Packet (Pack of 42)

D C C C C D HY C C C D C C C C C C D HY C HY D HY C HY D HY C HY

C Caffeinated

D Decaffeinated HY Super High Yield

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