J.C. Penney Case Study

A pair of American Eagle Outfitters jeans will cost $40-$50 compared to Hollister Co. jeans which are $10-$20 more expensive (American Eagle Outfitters, 2009). Both American Eagle Outfitters and Aeropostale have been positioning as “budget friendly,” by offering online promotions, while Hollister Co., “stubbornly clings to luxury while ... ................
................